What annoys you on social media?
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Don't miss the "seven social sins" in the piece, like gluttony ("automating feeds without engaging with your audience") to envy ("don't retweet only when someone compliments you").
One of my favorites: "don't use technology for the sake of using technology." This can be tempting to fall into working in social media, especially when Mashable and other social media news sites tout the latest and greatest social network or app on a weekly basis. But, if that hot new technology doesn't fit with your campaign or messaging - or if no one in your target audiences uses it - using that new technology might hurt more than help.
What brand/corporate/organization "social media sins" bother you the most? Do you agree with Ragan's 7 Deadly Sins?
Comments & Feedback
I do agree with Ragan's sins, we try and follow these rules where I work and I can tell you its true, engagment and having a worthy fan base it very important. Some of the higher management think its all about how many fans you have, but I disagree, we want the right fans that are enegaged and "get it". We also look at "fan actions" and how many people are talking about us. I find that those have a much higer impact on Facebook then having a high number of fans. I also as a facebook user do not enjoy companies trying to sell items on facebook.
After reading the article about the "7 Deadly Sins of Social Media", I found ways to agree and disagree with all of the authors points. Everybody cares about different things when it comes to social media and find interests in different content. If you're a respectable and clean-cut company, obviously you want to have respectful and constructive posts without any type of inappropriate content. For other people though, they might be looking to increase their popularity by posting something that people may find humorous even if it is inappropriate. Also, when it comes to paying for followers on Twitter, I personally think it is ridiculous, but people and companies might want the reach to more active users. Every company has it's own type of customer who have their own niches and beliefs as to what is proper and presentable. I think that companies should look more into that when they are on social media trying to get more fans and increase popularity. The author does make many good points though and I believe you cannot necessarily go wrong if you follow their 7 rules.
After reading the article about the "7 Deadly Sins of Social Media", I found ways to agree and disagree with all of the authors points. Everybody cares about different things when it comes to social media and find interests in different content. If you're a respectable and clean-cut company, obviously you want to have respectful and constructive posts without any type of inappropriate content. For other people though, they might be looking to increase their popularity by posting something that people may find humorous even if it is inappropriate. Also, when it comes to paying for followers on Twitter, I personally think it is ridiculous, but people and companies might want the reach to more active users. Every company has it's own type of customer who have their own niches and beliefs as to what is proper and presentable. I think that companies should look more into that when they are on social media trying to get more fans and increase popularity. The author does make many good points though and I believe you cannot necessarily go wrong if you follow their 7 rules.
I absolutely agree with Ragan's 7 Deadly Sins. I get so annoyed with tecnology of social media, I just want to throw in the towel and give up on the whole thing. The comment about Lust is so true, there is hardly a visible line anymore of what is apporpriate to put on social media's now. Yes, you should watch what you say, but I feel like pretty much everything you say can offend someone, or be taken badly somehow. He also made a great point about how companies have got to be faster or should not be there at all. Companies should be boasting about their online 24/7 service, but at this point it is not even something to braga bout, it just needs to happen for everyone. There is no need that a consumer should have to wait longer than a few minutes for a response. I mean I get it can be hard to demand a company be there all the time, but a large well-oiled company should be able to provide customer service. It just comes with the territory of being in the super fast internet.
I certainly agree with Ragan's Deadly Sins of Social Media. It makes total sense. I mean, it is crazy that some people are so hooked on social media, such as Instagram or Twitter, that they would pay a certain amount of money to gain more followers. I think it's absolutely crazy. One thing that annoys me the most is how overly dramatic and negative some people can be on social media. Of course I unfollow them because there is too much negativity in the world already. I guess you can say that I seek out for inspiration or positivity on my timelines, and I know that people will not always have the best of days. However, it is still annoying when the same people complain, curse, and promote negativity all the time on their statuses. I just can't stand it! lol
I understand where some people may not like the "envy" portion of the list. However, If you have a good tweet or facebook post and you get a lot of dap (likes/comments/favorites/retweets) I believe it is okay to brag to your close friends about it. My friends and I are constantly comparing the amount of dap we receive for our funny tweets or facebook posts. It has almost become a game to see who can come up with the funniest post and get the most response and admiration from other people. I can see how some people might think we are arrogant but social media is meant to be fun and some people need to take a step back and enjoy it for what it is: entertainment and a way to connect.
Definitely a great point. It can be a great way of entertainment between friends.
To me Wrath is without a doubt the most annoying social media "sin" out there. From reading negative comments on a youtube video to people posting mean and offensinve things on facebook it is hard to look away. I read them because it intrigues me to see how people have no filters when it come to writing sometihng on the internet. Maybe it is the lack of immidiate response that gives people the courage to post foolish things or perhaps they are ignorant to the fact that not everyone wants other peoples opinions shoved down their throats. Social media would be much more pleasant if everyone stopped bringing attention to the negative and tried to shine light on the positive.
This is my favorite one: 7. Wrath. Social media has given people power. You have to respond when there’s a complaint or a problem. If it’s a troll, delete it immediately. But if it’s constructive criticism, don’t remove it, reply to it. “It’s a chance to be awesome,” said Stratten. And if you do follow up with someone privately, make sure you close the loop publicly so it’s obvious you’ve addressed the problem.
Usually company will delete negative comments to safe their reputation and image. Actually, reply and respond to those negative comments are the best way to deal with them. This is always very important for a company and its public relation department to know how to respond to negative comments.
The social media sin that bothers me the most is definitely WRATH. During the election, the countless posts on Facebook about the debates, or their political opinions in general, really bugged me. Yes, I know it's a free world with Freedom of Speech and all... but I remember when years ago, people kept their political status to themselves. Sure, you should express how you feel and express your right to vote, but causing a WRATH of havoc on Facebook statuses could definitely dig you into a deep hole.
I think what annoys me most on social media is the fact when something happens everyone feels the need to post about it. They don't post because they actually care, they post because they feel they have to in order to make themselves look like they care to others. For most people they just make posts because they see 50 of their other friends on facebook have made a post so they feel it is a must.
I think what annoys me most on social media is the fact when something happens everyone feels the need to post about it. They don't post because they actually care, they post because they feel they have to in order to make themselves look like they care to others. For most people they just make posts because they see 50 of their other friends on facebook have made a post so they feel it is a must.
I had no idea I was using social medias the wrong way. I noticed that my Twitter friends started posting the most annoying tweets, mainly complaining about their day to day problems. They ruined Twitter for me. Twitter is by far the most annoying social networking site to me because if the shelf life is only 5 mintues than whats the point? What's the legacy you're leaving? So this article is beneficial becuase I did not know you are suppose to interact and engage. However it is helpful becuase it allows companies to respond much faster. You also don't need to bribe people to follow, if you have awesome content than you will get better users. It's a no brainer that you should not drunk Tweet keep that to your personal Twitter account and be smart!
I definately agree with Ragan's 7 Deadly Sins because they are so true. Every brand/corporate/organization should read this piece so that they don't suck at social media. The "social media sin" that bothers me the most is "sloth" it gets annoying when you try to communicate with someone through social media and they don't answer or update their status. I know it's hard to keep up with social media but if your not going to be there for the public it's better to not have an account because if you don't use it effectively this can bring negativity to your brand. Another "social media sin" that bothers me is "pride," I see this sin alot on brands that I have on facebook. Like Ragan said, "It should be about the customers and what they think about the brand." A lot of the times these brands only want the public to post positive things about them, they should accept criticism because criticism is a great way to help improve a brand.
I find others committing these seven deadly "social media sins" daily. Although it irritates me, I have probably been a victim of it myself. The more I use social media, the more I learn how to avoid making those mistakes. One of Stratten's sins that stood out to me was greed. The author could not be more accurate in the statement, "If you want more fans, more readers, more shares, create better content." One should not use bribery as a window to his or her success. Incentives are great, but people want the high quality content. If the author can't get to the readers because their content is not entertaining enough, they should work on improving. Overall, great read.
Sloth is the social media trend that bothers me the most. Gluttony and Pride are up there too but sloth is definately number one. Think about it, why have social media account and not bother to respond to your customers when they interact with you. Some businesses are larger than others and have a broader audience, so not being able to respond to every concern is understandable. However, it's not about how many people businesses respond to but how fast they respond.
Pride really sticks out to me more than anything. I have noticed this even in the tweets that come through that are promoted through twitter. When a company promotes a tweet so I see it without even following them it annoys me enough. When they promote a tweet so that I have to see it and then they tell me how cool they are or how great their product is, it's even worse. I can't think of anything on twitter that I don't like more. If you're going to pay probably an absurd amount of money just to try and be funny or tell me how great you are then I am not sorry for your loss. It is these companies that have ruined the whole promoted tweet thing for me. I totally skip over every one of them that I see now as soon as I notice that they are promoted. I only want the promoted tweets to be something informational and not an attempt to make me laugh. Just because you have the word bacon in your promoted tweet doesn't mean it's funny. I actually saw that once and it just made the company look really sad. I think that might have been the last promoted tweet that I ever read.
This was very interesting to read. I’ve considered all of these ‘sins’ for social media, but I’ve never thought about them in this context. One that stood out to me that I realized really bothered me was Greed. All of the promotional tweets and advertisements always bug me because they are usually for events or companies that don’t interest me in the slightest. It kind of just takes up space on my screen as I overlook it. I feel Gluttony is extremely important. For companies or brands that want to reach out to their audiences, they have to be engaged in what they post, if there are comments, and reply back. If a brand or company were to reply to anything I may have tweeted, I would feel honored they took the time to read and consider my thoughts and opinions.
I never really knew how the 7 Deadly Sins applied to Social Media.. but they certainly do. One that really caught my eye was Wrath. I think most people have been lashed out by someone on social media or have done the deed themselves. Social media gives people the sense that they can say and act however they want because they are hidden behind a computer. My first instinct is to lash back out or delete their comment but I've learned over the years how to better deal with a situation where someone posts something publicly that is harsh on your social networking site. For instance, my freshmen year MSU/UofM football game brought a whole new meaning to cyber abuse between my fellow Spartans and my high school friends that now were Wolverines. Looking back, the things that were said were immature and downright nasty at times and those things should not have represented me publicly. Now, I don't respond to negative comments- especially when they are over something so petty. Everyone is a critic, and if they feel the need to act immaturely on social media (which has and always will happen) then so be it. If a friend chooses to lash out on Facebook, I delete the comment and give them a call because there is no need to unleash any kind of anger over Twitter or Facebook because nothing will ever get solved that way. You can post something outrageous even for 5 seconds and delete it, but that's 5 seconds too many to allow your followers to see what you said and remember it. People should learn to think about what they are posting before they hit the send button, much like in the yesteryears when we were taught to "think before we speak".
I went through my tweets not too long ago and realized I should clean them up a little as well especially since I will be looking for an internship or a job eventually. After reading about lust, every time I see someone who swears or says something completely innappropriate on twitter I can't help but think "how will they ever get a job?". Maybe it's just me but I have become a lot more cautious ever since reading this article.
I definitely agree with Ragan’s outlook on social media and what he perceives to be the most important mistakes that companies make when it comes to different social networks. The social media “sin” that bothers me the most is “gluttony”. In my opinion, in order to keep the consumers’ loyalty it’s crucial to consistently engage to show that your company genuinely cares and is interested about the consumer and his or her opinion.
First, a confession.... I once wrote an article entitled something like Baker's Dozen Tips on Overcoming Writer's Block. I even earned royalties from it. If you Google baker's dozen you'll have access to 178,000 results (in an impressive under 50 seconds). Lists are a great way to engage folks. That point was made in the first class and I am agreed. I make lists. I keep lists. I break lists. I forget lists. I'm buried under lists. My personal email contains scores of inviting examples, even my fave... how to get great abs. What? I don't have great abs. Nope, I surely don't. This piece has meat to be sure. As perhaps a too-critical reader, I'd like to see examples (and I know I've committed many of these sins). I might like to see forgiveness strategies, how to correct over-zealous product promotion. I'm in agreement with Samantha, good writing is essential. I've heard good grammar called "mechanics," like the under-the-hood of my car can all but be shrugged away. Good writing is about good grammar, good spelling, good observation -- all the elements of good writing. Good writing, good thinking, good content grants audience access. My mother, age 81, fears social media. When she could see movies of the grand-nephews, she cannot. When she could celebrate her younger sister's husband's achievements, she cannot see the photos. She is not alone in her fear. That's truly a fatal condition, lack of access. Let us find new ways to engage everyone -- even those who can find the deadline sins in our communications.
I completely agree with Ragan's 7 Deadly Sins. Many of the people I follow/am friends with have committed some of these. I think the most annoying one is envy. I hate when people only re-tweet compliments, or only post things to get attention. I would say I have also committed some of these. Most often, the Sloth. I can go weeks without using or logging into one of my accounts. I think these 7 deadly sins are great things to keep in mind when it comes to using social media for business. This is a great resource to evaluate yourself on when trying to see how your online presence is being perceived.
I totally agree with Ragan's 7 Deadly Sins. I think that it is very important to not be sloths and respond to something on social media right away. I also like how he speaks about responding to negative comments. Not all comments are going to be positive, its shows a lot about a company on how they react and respond to some negativity. Mistakes are bound to happen at a point, but if a mistake happens fix it immediately. You just have to be careful on social media, think before posting!
Great article! I totally agree with the article 'The 7 deadly sins of social media'. Company who have social media such as Facebook page or Twitter need to pay attention to their website daily basis. In my opinion, the social media is completely personal; therefore, people would give attention to facebook/twitter page of one's company when they actually know what this people actually want from them. Then, they could hear the feedback from the customers immediately.
Nice article! I agree with the 7 deadly sins of social media, and I admit to falling weak to a couple of them... Sloth particularly! Prior to this class I had deleted all of my social medias, mostly because I never went on and I felt like I was a waste. It’s easy to forget about when you get busy. The “be passionate” tip was one that applied to me; I’m always on Pinterest and it really just shows who I am.
Great Article! Companies that have a social media profile need to monitor their profiles daily. A business who does not respond slander on their profiles will be hurt by losing potential business.
Though I think those seven sins are all relevant, I would have added an eighth one: Grammar. It drives me bananas when posts contain grammatical errors and misspelled words. It signals that the people writing them are either too lazy to double check their work or they lack a proper knowledge of the English language as adults. Either way, if someone working with social media doesn't know the difference between "your" and "you're", I stop paying attention.
I enjoyed reading this article and I definitely agree with the 7 deadly sins. For example if you don’t have specific audience you’re wasting your time and credibility. No one wants to read something that doesn’t really pertain to them. Also I love when they give you the tips don’t brag about yourself. It is ok to be passionate and love what your advertising, but you do not have to make it all about yourself. Also making it easy for people to read and connect can really help your company. Having the knowledge of technology can really help the company grow. Using apps is the in thing right now, and if a company can properly do that, I think that would be a good choice.
I completely agree with Ragan's 7 Deadly Sins article, although as others have stated, some are a bit intuitive and should obviously be avoided. One of the "sins" that has bothered me greatly as of recently is online gluttony. When all of an individual's or a business's social media sites are connected and all of the exact same content is showing up in all locations it gets extremely frustrating to navigate through all of the clutter. There definitely is a need for users to pick and choose what content to share on what sites, and for only the best and most vital information to be shared on all social media platforms. If a user wants to share an album of photos, facebook or tumblr is the way to go. But for a quick display of an artistic photo you just took, by all means send it to Instagram. I believe every social media outlet has unique qualities and that each should be used for different purposes, not used to send identical content out through every portal.
I agree with the 7 deadly sins of social media, it's important for companies to pay attention to their Twitter feeds and not just treat it like any other message to consumers. However, I think part of the fun of social media is that it is completely personal. You have a space to write and comment on anything you want however you want. When you make these steadfast rules it can take away the personality and spontaneity of it. I think a better way to run a twitter feed is to post what feels right for your brand and your audience. For example younger readers may see the retweeting of compliments as annoying, but an older twitter user may see those as confirmation of the brand's good product.
I honestly was a little annoyed with the 7 Deadly Sins of Social Media. Aside from the fact that “7 Deadly Sins” is an extremely gimmicky title to use, the sins listed aren’t even particular to social media. Stuff like gluttony, envy, and wrath are things you should avoid all the time, whether you’re on the computer or interacting with people face to face. The real gist of this article is don’t be a jerk and don’t be lazy, which is not very insightful at all, you should already know that. I’m sure there are plenty of people who commit these sins on social media on a regular basis, but that’s probably reflective of how they really are.
The deadly sins definitely seem relevant to social media nowadays. I would say the one I've seen a lot with organizations trying to build a social media presence is pride, focusing on them as a product but not on the consumer. I also see wrath a lot on personal accounts, especially twitter. I cannot tell you how many times I've heard of a celebrity feud that began with a tweet or two. Here's an example (Okay, I know it's between British boy band members but you get the point).
I cannot stand the fact that arguments can start over something as silly as an online post. Keep in mind the people who send out the obnoxious tweets need to be accountable for what they write, but I think we all should just cool down before we hit reply.
I totally agree with Ragan’s 7 Deadly Sins. What strikes me most about the defect of social media is that they provide many people the plenty opportunities of vanity. As what are pointed out in # 4 Greed and # 6 Envy, many people mainly use social media as tools to show off. They spend much time on posting photos, retweeting only when someone compliments them to show off what they do and what they have rather than caring about something real and meaningful. At least, such behaviors on social media bother me a lot.
I definitely agree with not using technology just to use it. If somebody doesn't know how to appropraite work a social media site it could end up making them look unprofessional and displaying a false image of themselves. Number 5, Lust, caught my eye and relates to one of my resources I posted this week. "Never do anything on social media you wouldn't on a billboard in front of your mom etc.." is something that especially students enterting the job market need to keep in mind. Pictures and posts that might have been added in high school are still viewable by those looking to hire you. All those drunken tweets or statuses are still very public. Make sure you watch what you say because you don't want somebody to have a false image of your work ethic because of one slip up or a long night!
I completely agree with his deadly sins. I think he hits them head on. My favorite and the one that bothers me the most is the sloth. I think when he said, "If you arn''t going to monitor your account regularly, delete your account. If you don't have the time, don't do it." I think this bothers me the most because when I go to a companies website or personal site I am going there believing I am looking at relating information and up to date information. When I go to a companies website, facebook, or twitter and it says, " It will be update in Fall 2011" and it is fall 2012 and it still not updated it bothers me. Time is everything in the world now. Do not just be online because it is what you are suppose to do. I believe it will cause more damage than good. If agree with him in that if you can not have a conversation with people you might as well not be there at all. I agree with his sins because they all give great points that I have no arguement against.
I definitely agree with the 7 social sins. A big problem I see that tie into both sloth and gluttony is if you are on too many sites, you can almost forget about some of them. Even if you are active on some social media sites like Twitter and Facebook, if you also have a blog and a Linked In account that you never touch you can look incompetent. At the same time having a bunch of social media sites that only get mediocre attention can look just as bad.
Graham, this was the best blog post I have ever read.
Companies that create social media pages and do not work on them seem very harming for their image. Many smaller businesses that I see have done this. They will create a page on Facebook, but never reply to comments or add new content. Before I would have no opinion on them, but afterwards I would start to get a negative image. It is better to not have any page at all than create one just for the sake of having one. Businesses should really consider how much time they will be willing to spend before creating one of these pages.
Another one of the social media 7 Deadly Sins that tends to get under my skin is Pride. Social media is for sharing information but when you are guilty of this deadly sin, it's not really sharing anymore. Just talking about you all the time or asking questions like what do people like about you is not going to grab anyone's attention. To be honest, no one really cares about you, they care about themselves. If you talk about yourself all the time, people will just think you are self-centered and perhaps have to much of an ego. It doesn't show any respect or that you actually care about others and it's not a good way to start building long lasting relationships. You come across as very insincere.
7 Deadly Sins is correct. Corporate organization pages often bother me when they post too much about themselves. Recently, I visited a restaurant's page on facebook. It was filled with statuses about their renovations and the monthly special they had that Saturday. Redundancy is annoying and while I want to know something about your restaurant, I would also like it to be interesting.
I am most often bothered by the "wrath" of some online campaigns. Though some subjects you come accross on the internet are rather inflametory, people and companies are often to quick to take offense and attack others. The format of blogs, forums and page comments makes it increddibly easy for people to take what one might say the wrong way. Issues get blown way out of proportion and that really sets me on edge.
Over communicating is probably the biggest issue I have with Social Media sins. I think that each platform has its use and some company’s go overboard or communicate too frequently. Facebook and Email Newsletters are two of the platforms I feel are most abused. If a company shares too many Facebook posts, so that when I go to my homepage and see meaningless update after meaningless update, I am going to “unlike” this company because they are abusing Facebook. Weekly posts or fun contests are what I am looking for when I “like” a brand. Also, Email Newsletters or promotions that are send out can be annoying if they are constantly advertising the same thing. I will usually unsubscribe immediately. But the occasional Email with sales info or new seasonal products are more than welcome. It is all about balance and content.
I was thinking about this topic even more since last week, and I realized this problem is a lot worse than I initally reported. One thing I did not touch upon is celebrity abuse of social networking. As it turns out, a great deal of celebrities make fools of themselves via social media. One example that has recently been brought to the public eye is the Twitter rant of Donald Trump. Trump went on a Twitter tirade during the elections, and got himself in a bit of trouble. To me, this just emphasizes the importance of being smart with social media. It is a responsibility to be famous, and celebritites need to realize this and act accordingly. With responsibility comes the requirement for smart decisions, and this especially pertains to social media which is instantly available to mass audiences.
Thinking of social media as having sins is interesting. I think it is an excellent way of expressing exactly what is going on. Most of the time I can completely block out corporates/brands/organizations. If anything thought I cannot stand when a company is trying to get me to like their stuff.
I totally agree with Ragan's deadly sins. In particular the envy! Many things annoy me about social media the worst brand/coroporate/ organization has to be any and everything thet pops up on my facebook as ads. Also, the anoying Wendy's ads on pandora. Every few minutes or so without fail there goes Wendys, annoying!
Erin
Erin,
I agree with you about the Wendy's ads on Pandora. This is a good example of envy.
I empathize with what Maria Perez said in The 7 deadly sins of social media. Nowadays, social media become a more and more popular way for cooperation and organization to promote themselves. Certainly, some of them get lots of benefits from this new and convenience way, but there are still quite a few just blindly follow this trend. Many companies commit the Gluttony, Pride and Sloth in the social networking. Some major company especially which has an enormous impact of its field always just create an account on those popular social media, and Post one pointless news once in a while formality, but neglected those costumers’ comments and complains. These companies not only get none of benefit from the social media public relationship method, but also get their bad reputations from this attitude. Furthermore, there are also some company in China might commit the sin of Greed, because of their action of buying followers to help their promotion. I think this article of The 7 deadly sins of social media is a very appropriate teaching material for so many companies to build their positive image by social media.