What annoys you on social media?

I think gluttony is the most annoying of the '7 Deadly Sins' of social media. If I am going out of my way to respond to something that a company posts that warrants some sort of response, then I am looking to get that response. I know that it is not always possible to reply to all of the responses that people give but there have been times that a response would have definitely been appropriate and I have viewed the company in a more negative light after not getting a response or having my constructively critical comment deleted. I definitely agree with Ragan's 7 Deadly Sins but I also understand why companies continue to use some of these strategies still.

I agree with these 7 Deadly Sins of social media.  I think a lot of business people (especially "old school") have a hard time understanding the concept of social media.  Like they said-social media is not a numbers game.  Engaging people is very important.  It's about building relationships and engaging your consumers.  If there is a lack of understanding when it comes to the propper use of social media, then it is very easy for companies to commit these 7 sins.  In my opinion, Wrath is especially important.  Sometimes people search a company or website just to see what peers within the general public have said.  It is the perfect opportunity for companies to show they care by responding to all comments, and to show people they are happy for the positive feedback and concerned about the negative.

These 7 Deadly Sins definitely make sense to me. I think the list should actually be more expansive to cover the things that the typical user should avoid, since these pertain more to businesses or at least those looking to use social media beyond connececting with friends, etc.. I think the Greed is very important, as I always roll my eyes when I see companies desparately trying to get retweets or reposts - these things, in my opinion, should be spread organicaly rather than because there is some sort of incentive.

The most annoying "Social Media Sin" that bothers me most is "Wrath." Especially on YouTube and Twitter.

Ragan was right when he said that social media gives people power. Everyone thinks that they have the right to say whatever they want, they are, however, hiding behind a screen. But the proper way to respond to this is crucial to how you will appear to your audience. If it is something that does not pertain to your business, if it's someone who is just having a random rant, then remove it, it's not necessary. But if it is constructive, address it! Stratten says, "It's a chance to be awesome," and it really is. How people respond to critisism really shows who they are. If you are cool and collected about it, you're awesome.

The 7 deadly sins of social media are very accurate! I agree with Maria in every way, all 7 of the sins I see on a weekly basis and it has really started to bother me. It has almost gotten to the point that when I see Tweets about a companies product they are hurting their brand and I will go out of my way to not buy their products anymore. The one sin that really bothers me the most is the “Pride” sin. This one by far gets under my skin more than the others because all they want to hear about is how good they are as a company. The “pride” sin totally neglects the consumers of the product, they don’t even know if consumers like the product. Companies should be more worried about the customer liking the product and helping them solve issues. Tweeting only to make them look good is wrong and I cannot stand it!

I definitely agree with the 7 deadly sins of social media. I believe that you must keep your consumer engaged and interested in order to be successful using social media as a campaign for your company. Most of the time companies tweet and facebook things that are irrelevant and not interesting to consumers. If you can't engage your target which is your consumers then how can you expect to have a successful campaign? Companies should consider what interests them and their consumers and try to utalize social media in that aspect. It is all about the content you put forth, if the content doesnt spark a readers attention then that says the same for your company in general. 

I think that some companies use social media just to say that they use it and dont really accomplish anything on social media. I agree with Ragan's 7 deadly sins because i think that companies and brands should use social media to engage their audience. 

I also agree with the 7 deadly sins. The author hit the nail on the head with this article. Working in social media for 6 months now, I just read so many mistakes I used to make while first starting out. One of the biggest one being interaction with other social media users. In order for people to care, you have to actually engage in conversation and seek out people who would be willing to interact with you! It's not easy, but once you do this....your followers become more dedicated, getting you more publicity! Content is also another big one, do your research...if it doesn't interest you, who else is going to find it interesting? I also liked the part where the author mentions feedback or negative comments. It's so true that it's important how you handle these situations. Professional, polite feedback is the best bet, especially if it's in a private message. Great article!

I agree with the Ragan's 7 deadly sins of social media. We are all exposed to social media almost every hour of the day through any medium, be it the computers, laptops, ipads or even the smart phones. The one thing which annoys me the most is wrath because people should realise their responsibility towards everyone else when they criticize or post a weird comment. As it is very rightfully said,'With great power comes great responsibility', people should respond to critism as they would respond to a compliment. Following up is extremely essential on social media because it shows that you are proactive and take responsibility to disucss matters and even critism constructively.

I totally agree with the seven deadly sins. Its true that you get faster responses via facebook rather than email. It seems like email is only used in a professional setting and often times my friends don't check it very often. I also hate when you comment on a companies page and they don't respond thats just bad for business. It basically boils down to don't be annoying but at the same time don't be to slow either. There is a fine balance that one has to walk to not be annoying to their followers.

I agree with the 7 deadly sins of social media. Specially the sloth part grabbed my interest. Even when I write on my friend's facebook, I generally expect to get a responses within a day. Also if I need to ask my friends emergency questions, I use facebook messages rather than email because I get faster responses. Some companies barely update their contents or never really follow up with comments. In this case, it will only cause the negative images of companies by using the social media. Social media is a great tool for companies to bring up their businesses in many different ways. However, depends on how you use it, it can cause damages as well. 

I definitely agree with Ragan's 7 deadly sins of social media, especially greed and wrath. He explains that within greed there is no shortcut to being social; it is not a numbers game, it's an engagement game. For example, the ads that says, "I will get you 1,000 followers for $50" is the wrong way to attract more fans, readers and shares. This bothers me because people are almost bribing others to follow them rather than writing important content. Additionally, the other 7 deadly sin of social media that I found to be annoying is wrath. Ragan explains that social media has given people power, and its important to respond when there is a complaint or problem. What bothers me is when people will simply remove the complaint to avoid the problem rather than addressing the issue and reacting to it. It is vital to respond especially if it's constructive criticism, in order to engage your audience in the best way possible.

I agree with Ragan’s 7 Deadly Sins. Pride is the one that I see the most. Not just companies, even individuals do the same. Whenever someone criticizes a feed or comment on a photo, the account owner deletes it. Negative perspective literally bothers people and many companies. Also automated direct messages in tweeter are what I really hate. For another class, I manage a twitter account having almost 2000 followers.  I receive a lot of unnecessary direct messages and spam tweets.

This is a really interesting topic for me because I tend to walk the line between what is and isn't appropriate on Facebook.  I like to make jokes and many of them are sort of off-color you might say.  This would fall under the sin of "lust."  Though I understand the importance or projecting a professional image, I feel like my facebook is exclusively for my friends and when I think of something they might enjoy, I'd rather share it and risk offending someone then not share it and ensure that nobody will enjoy it.

I definitely agree with the 7 Deadly Sins. I monitor my work's social media sites and can not stand the automated, buy our product tweets. Even though social media sites are there to get your name out there, you do not have to push your product and/or deal's onto people. My work's purpose on Facebook and Twitter and on our blog is to just connect with our partners and clients and to be a resource to them. We don't push our services into people's faces, we give tips and converse with them. It also bothers me when I tweet at companys who are at our facility or in general and you never get a response. I believe they are using Twitter in not the proper way.

I enjoyed reading Ragan's 7 Deadly Sins. One sin that struck me was "envy," which I see on my twitter feed daily. No one cares about yourself more than you do, and more importantly, no one really cares what great things people have to say about you every single day. I lose interest fast when people's accounts are based off this envious sin. We should be focusing more on retweeting and engaging in tweets that an audience as a whole would enjoy, such as social issues, events, humor, weather, something multiple people can relate and connect to. We can change the way people view ourselves, our work, or our social media page as a whole with the reminder of the 7 Deadly Sins. It helps keep a balanced reminder of good social media acts to those who are uncertain.

on Friday my friend was tweeting about how disgruntled he was about Delta airlines as well as the car dealership in his city. Within minutes he tweeted again saying workers from each company had contacted him about his issue and it made him feel good about not only his relationship with the cuddle but his problem as well. We've been discussing this function quite a bit in the concepts course - it's a great use of social network.

I agree with Ragan's 7 deadly sins. The sin of envy bothers me the most because it become repetetive and unnecessary. I am already following the product/brand/artist/company and I don't need to see what other people are saying about them. If I wanted to I could find out on my own. Obviously whatever they retweet is going to be positive an biased. The worst is when they retweet more than they even tweet. I use to follow an artist that I love but they constantly retweeted his fans more than he actually tweeted interesting content. I got tired of seeing all the retweets and he lost a very engaged follower.

I agree with Ragan's 7 Deadly Sins. The social media sin that bothers me the most is wrath. The power people abuse through social media. People do not give companies a chance to fix an issue before complaining publicly via Facebook or Twitter. I do not like reading about peoples complaints on my news feed I find it unnecessary and annoying.

Perez makes a solid point with her "7 Deadly Sins Of Social Media," as I have seen each of these employed by one company or another. The "social media sins" that bother me the most are Pride and Sloth. For those prideful companies, social media is a tool to engage with consumers, not to flaunt ego. The quality of the communication is much more important than the amount of reactions. With regards to sloth, while it is encouraging to see a company take the effort to set up social media pages, if they don't use them often or at all, it tends to make me think they care more about presence than communication. Social media is the future of advertising and communications, and if companies fail to utilize it, they will certainly fall behind.

I fully agree with Ragan's 7 Deadly Sins article. While reading his article I came across "envy" which is my biggest pet peeve. It doesn't make sense for you to retweet someone just because they gave you a compliment or mentioned your name in a post. Retweeting is only made for tweets that are worthy for people to see. When I retweet, I usually retweet posts that are interesting, or posts that make me laugh-- something I feel like my followers would enjoy to read. Another deadly sin that bothers me is "gluttony." For me, it is very important to engage in social media, especially tweets. When I get retweeted by a celebrity or a business, I find it very impressive. The celebrity or business obviously took the time to read my tweet and have decided to interact and communicate with their fans. All in all, the 7 deadly sins were very on point. I believe that many individuals can change the way they view or work social media with just a quick reminder of these sins. It is easy for one to focus on good social media acts.

I have to agree with every one of Scott Stratten's 7 deadly sins. With so many social media platforms buzzing around our heads, commiting these "crimes" has become commonplace and quite obnoxious. One of the worst offenses in the group has to be Pride, or talking more about you and your products more than your audience. I don't see this as much on Twitter, but on Facebook about 90% of brands I like have at some point posted a status like "Today's a great day for a Coke and _____." I understand that this type of post involves a level of engagement, but it is also void of any uniqueness, and it's pretty corny. Most of the answers that I see to these posts are people being trolls, or spam. It's a standard template post that really has to go. 

Another annoying social media blunder is Stratten's Gluttony. The number of companies than I have unfollowed, unliked, etc is very high, just becuase they were posting too much crap. One of the main things we've learned in the course is to always have meaningful and relevant content for your users. So, when companies apparently believe in quantity over quality, they get on my nerves and lose my interest.

I definitely agree with the 7 Deadly Sins, because I find many companies and organizations breaking these rules quite often. I'm particulary bothered that companies send out even invites to things I am not interested in. Often times, I don't respond, or I unfriend the company if the invitations become overwhelming. Although these invites, may seem like a good way to market an event, they usually annoy people. If I was interested in attending the event, I would seek it out the information. If companies were truly engaging customers, there would be no need to send out untargeted invites. 

The one I see them most often is Pride. Too often it happens where thing that I like on Facebook, post things that say like if you like this part of our brand comment if you don't. I think that is stupid, and not only stupid but it makes me want to not like them anymore and even negatively effects my image of them all together. In many cases it is not even the brand itself that is righting the post, but some fan or groupie that took it upon themselves to represent the brands name and image. This can be extremely detrimental to an orgaization or person. I feel brands should keep a closer eye on who is speaking for them, even when they are saying good things.

I agree with Ragan's 7 Deadly Sins. Number one, Gluttony, I completely agree with. I have noticed through my internships that the companies get more feedback with social media if the company is more active and responds to people. There are social media interns at my work right now that only have the job to tweet and facebook, and respond to anyone that is active with the company. Companies that do this tend to have many more followers and and known better on social media sites.

Maria Perez addresses a very important issue users of social media need to take into consideration. I agree with Ragan's 7 deadly sins especially number 4. I read an article last week that companies on Facebook were buying 'Likes' as a way to increase their presence on social media. Not only is this unacceptable but it takes away the credibility from social media marketing. The red cross reference provides a great example as to how companies who make a mistake can change a challenge into a opportunity. I also agree with Ragan in regards to the success of Pinterest was due solely because it tapped into people's passions, but then business came and ruined it. It will be interesting to see how people interact and use Pinterest now that they can make money directly from the site.

Personally, this is an obvious choice. Sloth! I want answers fast, and with the connectivity of social media, that answer should come fast. I’m not speaking of within a day or two; I’m talking within an hour. There is no excuse for an organization not respond that fast. If you are not engaging in an efficient and quality driven manner, why engage at all? From a business stand point, the ability to respond quickly halts the consumer from giving his business to a competitor. Also, the better the interaction a consumer has, the more likely to achieve customer satisfaction or retain customer loyalty. I would definitely move on to the next option if a business did not promptly response to a question I posed to them. Another part of the article I strongly agree with is the idea that you must be passionate about the social media outlet you’re utilizing. Passion leads to higher creativity and greater customer involvement. Passion intertwines with sloth because the level involvement varies with the level passion put into the site. 

 I definitely agree with Ragan's 7 Deadly Sings of Social Media. To assist customers and be able to give information is the main reason companies have social media accounts. They should want feedback and want to learn from it as well as want to keep customers happy especially since current customers are the most important. He stated that for number 3 Sloth, “If you’re not going to monitor social media regularly, delete your account." He's completely right. As for ads and social media sins that bother me, as the saying goes, "if it sounds too good to be true, it is." Number 4 of Ragan's Deadly Sins is Greed, which goes along with what I just said with ads like, “I will get you 1,000 followers for $50.” Ragan stated that you cannot shortcut being social cause t’s not a numbers game. You have to create better content and engage with people. Bottom line, don't use all the social media sites if they don't work for your campaign or if you can't be social and involved.

This is a great article, and I do agree with many or most of the points in the article. I especially appreciate the comment about "don't try to have a presence without being present." For brands and companies to be truly engaged and relevant, there has to be dedication to staying involved and having a point person or staff to execute that approach consistently and effectively. It has to be and feel real too. Social media users know when content and responses aren't authentic. I react and am more interested in a brand or company when I feel that they are trying to build a relationship with me, and direct interaction is a sure-fire way to give a user that feeling. It's a lot easier to be brand loyal when you genuinely feel like the brand is trying to be loyal to you and what you care about, too.

In my experience with social media, I have found that Facebook has been the worst social media platform that businesses, as well as individuals themselves, use to commit these "sins."  I have found that some big name clothes brands have been great sinners of wrath, as I have had posted negative reviews of some online purchases I had made only to find that they had deleted my comments within the week following my post.  I have to say that this one definitely bothers me the most, because it really makes me feel that as a customer, I do not really matter to the company.  I have also had second-hand experience with sloth when dealing with consumer relations with Xbox. After some account confusion, window's help had him wait in an online help chat room for hours only to come up with a, "Maybe we'll get back to you in a few days." After still not receiving a response, he tried again, only to get a "tough love" response. This sin really ticks me off when it comes to how organizations handle themselves online. If you have the capability to connect with people instantly, I could only assume that they organizations would make a greater effort to be more communitive and helpful.

I agree with Ragan's 7 Deadly Sins.  With social media becoming an increasinly efficient and effective way of reaching the consumer audience, businesses should be wary of habits that will negatively impact their target markets.  I wish that more companies were aware of these sins, so that everyone could have better social interactions online, both as consumers and as corporate employees.

I personally think that they all can be pretty annoying. Sloth is definitely one of the most annoying ones. It's really annoying when you ask a company a question and they don't respond to you. That's the whole reason you have a social media account is to be able to give information and to help customers out with information. If you take days to respond or don't even respond at all, that just leads to negative feedback which is not helpful to the company at all. Granted not all questions are "good" questions, you should at least take the time to sort through some of the good questions.

There are many different things on the social media websites that bothers me, from retweets that are pointless to event invitations on Facebook that are not relevant to my life. This is why I absolutely agree with Ragan's 7 Deadly Sins. This is a great article for everybody to read to avoid the "7 Deadly Sins" on the social media websites. This is an article that I would love to read from time to time just as a reminder for future references.

I find all the sins annoying, but gluttony is probably the most annoying. It is important to engage with your customers and followers. It lets them know that the companies care about them. Which I find really important when owning or managing a business. For example, I had trouble locating my luggage after I arrived in Chicago and the staff of American Airlines were not really helpfu. So, I took matters into my own hand. I never really tweet to companies, but that day, I decided to tweet to American Airlines regarding my luggage. They tweeted me back and said they are working on it. I never heard back from them again. It would've been better if they did a follow-up just to make sure that I received my luggage. But, for them responding to me was a nice gesture showing me they care about what's going on with their customers.

Well there is a lot that annoys me on social media. People's vanity is one major thing that bothers me. I could care less about how you look at 1:32am on Tuesday night because you think you look sexy. I could care less how many girls you get or how much weight you bench-pressed. So many people think that others want to know what they are doing every minute of the day and post Facebook statuses about it constantly. People post and post and post and it gets to the point where I end up deleting people from Facebook and blocking their newsfeeds. Another thing that was bad was the whole election process. I could't stand people who would say things like "Mitt Romney was behind Hurricane Sandy." Seriously? This kind of talk is beyond ignorant. As Jack White from the White Stripes said "Any man with a microphone will tell you what he loves the most". If you give people a platform they are going to talk about whatever they want and I guess it's up to me to pick and choose who I want to listen to.

“Being great on social media, he added, only really requires you to be average— because everyone else sucks.”

First of all this might be one of my favorite quotes of all time, and I think the seven sins is just as awesome too. Sloth by far stands out in my mind. Procrastination is no longer a luxury its not even an option. In this day in age procrastinating is putting something off for 10 minutes. In social media, everything is now, go, fast. Also envy, don’t just retweet when people mention you. Although I see this more as a sin of pride then of envy I agree that it’s a sin. Retweet things you think are worth retweeting, this will give someone a notification that you have mentioned them. It will then make them more likely to see your tweets the next time they scan their feed.

I do disagree that businesses are ruining pinterest. People make boards about what their passionate about and to be honest a lot of people are passionate about shopping. Not just shopping but buying things, I know I am. I don’t think Pinterest has really suffered now that businesses are on it.

Ragan's 7 Deadly Sins sums up all my social media pet peeves to a T.  I completely agree with all of the these.  This is a really good article for businesses in the beginning steps of their social media strategy.  It can help avoid bad habits, while serving as a stellar reminder for even those seasoned in the realm of social media.  Sometimes it is tempting to incessantly re-tweet complements and to delete a somewhat negative post from your facebook page.  Reading this article puts things back into perspective.  I like how Ragan wrapped it up at the end with the positive tips.  It gives a little what not to do/ what to do contrast that helps put it into perspecitve for the reader.

Gluttony is probably the "sin" that bothers me most.  I am so impressed with a business that re-tweets me right away.  It shows me that they know what is going on, understand the potential of social media, and are smart enough to take advantage of it.  It would be easy for anyone to send out an automated re-tweet, but that defeats the purpose of the free, interactive opportunities social media provides.  Like Taylor Swift says, it would be like "Driving in a new masserati down a dead end street"... pointless!

One point that hits me hard is the "Apathy" one. I became apathy towards various irrelavant invites on Facebook. Mostly, I will deleted them or stop the notifications at the second time when I receives the news. They kept informing me of the things out of my interest, which will result in my negative impression of the organization and the brand. From this point of view, targeting at right segment with benefits that will trigger their interest can succeed in engaging with your audience, instead of spreading it out to anyone. 

The 7 deadly sins are pretty well thought out. My personal favorite is the sloth. The worst thing is when people are slow to get back to you, especially when they initiate. When a company initiates a possible conversation, if they don't reply soon after your reply (unless after hours), then why did they post in the first place. 

Ragan’s perspectives on the 7 deadly sins of social media were clever and very relevant. It seems with so much social media influence today we see companies and even just our friends committing these “sins”. One thing I know I see very much that tends to grind my gears a bit is the overuse of social media. There has developed social norms regarding social media and what is acceptable. It seems when people post very long or repetitive Facebook statuses, multiple Instagram pictures in a row, or recycles comedic tweets that have been seen and posted over and over, they tend to get a poor social media image. It is interesting to see how Ragan put those issues into perspective and related them to the seven deadly sins. I just have to make sure I don’t commit any of these!

I agree with Ragan's 7 Deadly Sins, and I feel like people that I follow, not necessarily companies, should look into these sins and use them as well. I would say that Sloth, Greed, and Envy bother me the most. Sloth is the one that stands out most to me however, it is irritating to me when it takes a company to what seems like forever to respond to me. Everything is changing, and we all want answers NOW, not in 5 days...

I definitely agree with Ragan’s “7 Deadly Sins of Social Media.” So many companies are using social media without understanding it. “Pride” and “greed” bother me the most. Companies have to understand that social media is about the customer, not about the product. Just like relationships, it is a two-way street. You have to provide relevant content that is interesting to your audience, not just assume that everything is about you. Also, getting followers and loyal customers is not about bribery (just like relationships again). No one will respect or value you if you are not sincere.

The two sins that annoy me the most are Greed and Sloth. First of all, when a company offers a gift card or some other reward for earning so many likes, most of the time this never works anyway, then the companys post turns into a spam message rarther than a marketing campaign. Secondly, its in bad character to bribe people into liking their company. More than likly they will only be 1 time customers and will not be an asset to the company. With the fast paced world we live in now, people expect an answer imediatly. Has anyone else started at your phone for 20 minutes waiting for someone to reply, and then have a freak out when they don't respond immedietly? Exactly. People want an answer now, not tomorrow, not in a few hours. The same goes for social media sites. 

I definitely agree with Ragan's 7 Deadly Sins, I found them to be a very interesting way to dig deeper into the appropriate ways to communicate through social media. The 'sloth' sin bothers me the most because I know of some companies that do not regulate their social media, and it's completely useless for them to have their page except for the fact that they can say they have a page...which is completely pointless and a waste of energy.

Its just like any good marketing campaign. You need to focus on the target audience. It definitely is annoying as a user of social media to be bombarded with content that doesnt pertain to me. In my opinion, misusing social marketing can also hurt the medium because content is everything.

I enjoyed reading "7 Deadly Sins of Social Media." I thought it was a good reminder of the situations we can find ourselves in when we forget the true focus of our work. I think it's easy for any one to make these mistakes often. However, keeping a goal and focus in mind can help eliminate these situations. I think Pride is the biggest sin that bothers me. I feel it's easy for companies to come off cocky and boastful when using social media. I don't always believe that they are trying to appear this way, but the choice of language is a very powerful tool. It's also about being reminded that "you don't make the rules." In our world today if you aren't aware of what's going on and willing to hear and accept feedback then you won't be successful. Maria Perez for Ragan's PR Daily make a strong arguement about these sins. Her observations I feel are very well thought out and are useful. 

I view gluttony as the most damaging of the 7 sins. A company that uses social media suggests that they want to communicate with their customers/followers.

But there are those companies that do it just to follow other companies out there, and have no interest in engaging with people. People start to distrust these companies or build negative feelings towards these companies. If they do not plan on engaging with people do not create an account. In the long run it is not only pointless, but will hurt your company as well. 

The biggest thing that stuck out for me in the article is under pride where he says "it's not about you, it's about them," this is the short and sweet reason why companies should create social media pages. 

Great article! Yes, I complete agree with Ragan and this article is very relatable to our up and coming assignment to create a media strategy. It is well understood that social media is crucial to a marketing strategy now a days, but it is necessary that companies research what forms of social media work best for them. Of course, we have the ability to tailor these forms of media to our needs, but we must also consider what forms of social media our target markets use.

My favorite sin that I think applies to not only company social media, but personal accounts as well is Lust.  Social media and the Internet are not private; they are public platforms. Public meaning anyone can see them, search them and copy that content. It is important that we always keep that in mind, be it to protect the company or your personal information.

Social media should be used positive to gain connections and feedback from customers and potential customers. As long as it is monitored well and updated strategically, it is a viable source to market.

The social media sin that is the most irritating to me is the Pride sin. I understand that engaging your audience and followers is important, but only asking about your products and your company makes you seem closed minded. There are millions of companies out there with great products to offer to consumers. Not allowing negative comments will make people criticize you. Personally when I'm reading product reviews and comments, if I find that there are only positive comments, it makes me somewhat skeptical. I might think "did they pay these people to write these reviews?" and "are these people affiliated with the company in some way?". Also negative reviews can be very helpful to consumers. If the component of the product that is negative isn't of great importance to the customer, perhaps they will still buy it anyway. Allowing negative comments makes you very transparent to your consumers and that is something that they value. Customers can see that you've got nothing to hide and that you are open to constructive criticism.

I for sure agree with Ragan's 7 Deadly Sins of social media.  The one I concur with the most is "Sloth".  If a company is going to use social media to build their brand and create a positive reputation, they need to be alert and in tune with social media.  Many companies will create a twitter or facebook account, just to have one.  If you don't respond to customers or reply/listen to tweets/posts that customers have made, then why create a social media account at all?  By not responding or showing attention to the customers they are only hurting their online reputation.  I think if a company is going to get on the social media world, they need to really fully commit to it or else it will end of backfiring.  For a company to have a successful social media account they need to be active.  Social media gives consumers the chance to directly connect with their buyers.  If the buyer isn't paying attention or doesn't respond for weeks, there is no point for the company to even be on social media.