What annoys you on social media?
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Don't miss the "seven social sins" in the piece, like gluttony ("automating feeds without engaging with your audience") to envy ("don't retweet only when someone compliments you").
One of my favorites: "don't use technology for the sake of using technology." This can be tempting to fall into working in social media, especially when Mashable and other social media news sites tout the latest and greatest social network or app on a weekly basis. But, if that hot new technology doesn't fit with your campaign or messaging - or if no one in your target audiences uses it - using that new technology might hurt more than help.
What brand/corporate/organization "social media sins" bother you the most? Do you agree with Ragan's 7 Deadly Sins?
Comments & Feedback
The sin "sloth" provides great advice to brands on how to be successful with social media. The time it takes for companies to respond to customer service is very important. Especially due to technology advancements, companies should monitor their social media on a regular basis. Stratten perfectly summarizes it with "If you don't have the time, don't do it. If you hate people, don't do it. Don't try to have a presence without being present" There's nothing that I enjoy more than getting a quick answer to one of my questions. I agree with the seven deadly sins of social media and believe they are all realistic and comprisable to do.
With respect to the size, cullture and identity of a "brand/corporate/organization" the 7 Deadly Sin's outline online media sharing taboo's. For a company looking to achieve consumer feedback/interactions through social media channels, the likelihood of interaction between brand and consumers depends upon the appropriateness of social media postings. One Sin that I try to avoid is Pride. When companies request interaction via Tweet/FaceBoook post, the use of generalized open-response questions annoys me. Product media channels should accurately reflect the brand identity conveyed on other levels (corporate identity, product quality). 5-Hour Energy's Twitter account @5HourEnergyGuy is a great example of this no-no. Tweets include generalized, "one-answer-fits-all" questions.
After I read "The 7 deadly sins of social media", I agree with the author's opinions on social media. Perez point out seven ideas that might cause negative influence to social media writers and describe every point in a very clear way. Those sins are common behaviors that somebody might believe when they just start to build up a blog or webpage. Personally, I strongly agree that "greed" is one reason why people might not being successful in social media. She mentioned that managing social media is not a number game; it's an engagement game. One of the best ways to have more readers is to create better content. This thought will remind me how to keep a great quality of my social media in the future.
"Sloth" would be my least favorite "social media sins." In this day and age, no consumer should have to wait any longer than 24 hours for a response from a company or business. In fact, I would frown upon non-response after two hours. When I want to praise or complain to a company/brand, I often do it over social media on Facebook, and especially Twitter. Particularly on Twitter, I expect a customer service rep to get back with me within the hour. As the article says, and I totally agree, if you aren't constantly monitoring your social media channels and answering/engaging, then you have no business having it and should delete them. Even if I am complaining about something (like McDonald's coffee machines always breaking), I respect the brand more and am forgiving if I, at least, get a short acknowledgement in return. Afterall, I did take the time to notify you of an issue, so please take the time to respond.
"Me, me, me" syndrome. We know who you are and what you do. Engage me by engaging ME, not telling me about you. This requires anticipating my needs and curiousoities, and bringing it up before I get around to it...
Also, don't leave a mobile user in the lerch. Focus on mobile platforms!!
I absolutely agree with these seven deadly sins. Irrelevant invitations on Facebook bother me most. It may not get my attention as it intended to. Even worse, after receiving these untargeted invites several times, I would feel annoyed and delete them from my like page or quit the events. Wrath is actually can be seen as an opportunity for the brand. The way they treat those complaints will show whether the brand value a customer’s constructive criticism or not. For example, Richard Neill, a British man, commented on Bodyform’s Facebook page that the commercial lied to him. Bodyform didn’t delete his post. Instead, they made an apology video and made it a brilliant example of practicing public relations! This video was published one month ago, so far more than three million people have viewed it and 15,054 have liked it on Youtube. Just as Stratten said “It’s a chance to be awesome.”
I agree with Ragan's 7 deadly sins entirely. People abuse the power they are given with social media, and it is obnoxious. The social media sin that bothers me the most is envy, as people are constantly using twitter to brag about themselves. I use twitter as a fun social space to share hilarious stories, jokes, and other things, I don't use it to tell people how awesome and fabulous I am. I also hate greed, as in when people ask for followers for this reason or that reason, it is annoying and I think people should only follow you if they want to, not for benefits.
I definitely agree with Ragan's 7 Deadly Sins. It's been hard for big companies to understand how best to use social media in such a rapidly evolving world. The biggest mistake I see from the sins is Gluttony. So many brands use Hootsuite or a similar program, but by doing so they are losing the possibility to connect as Ragan says each tweet has a shelf life of about five minutes, the poster must be present to respond to conversation immediately after postings.
I think Ragan's 7 deadly sins is something everyone needs to read and go by. I agree with all of them being annoying, but more in particular "lust" and "greed." I hate when I am constantly reading on Twitter, Facebook, or Instagram about how they "need" followers and they will "like" other people's pictures back or something just to get those followers. Well, truth is, if your status' and pictures are ALL the same, then you wont have a lot of followers; its that simple! It does make it a little less enjoyable knowing that my Twitter feed will be filld up with things like that all the time.
I definitely agree with Ragan's 7 Deadly Sins and I also thought it interesting the order he chose to list them in. Gluttony, pride and sloth were listed first and I agree that they are the 3 main issues pertaining to social media today. Gluttony, or the people who use media profiles to draw attention to themselves but don't take the time to return the favor, are the annoying users who post and tweet multiple times unnecessarily. Pride users are almost just as bad; they too engage online overactively and unnecessarily because they don't know when, where and why the correct way is. Sloth has become an issue becuase it is no longer acceptable with the speed at which we can communicate today.
The social media sin that bothers me, however, is wrath. This is the one exception where I don't fully agree with Ragan because no matter how he describes it the word "wrath" comes off very negative.
Before I took over as the marketing itern for Lansing Urgent Care, they were repeat offenders of the social media sin gluttony. They continuously posted content that was not relevant to any of their audience and every post was painstakingly similiar to the one before it. They forfeited originality and variety for the sake of spreading a message. I think we social media, like other things, it is about quality and not quanity. Your voice is not important if it doesn't have anything important to say. I helped to improve the content by posting more engageable posts that allowed the audience to ask questions, provide feedback, and become more involved with the company.
A great article and I think the biggest and most overlooked "Social media sin" is pride. Many companies dont post relevant content and ask dumb questions just so people can brag for them. It isnt interesting and makes for lame social media on any platform. Engage your audience in a real way!
On the seven social sins I would say that I am most bothered by the "Wrath" sin. When companys delete a post just because it is negative it makes me think they dont care if they have something wrong with their company. It also makes them look like cant fix it, instead they should try to fix the problem as fast as possible.
The "social media sin" that bothers me the most is sloth. When I tweet or engage with a company I would like to get a response back in a few hours, maybe a few days if its the weekend or a holiday. A company should have someone designated to respond to such engagement. The person or team should be knowledgeable about the whole company as a whole as well as all the media campaigns out there. I definitely agree with the "sins" mentioned by Ragan. Social Media done wrong can do more harm than having no Social Media. One Social Media profile or campaign done exellently will reach far further than many profiles or campaigns done poorly.
I agree with Ragan’s article about the 7 Deadly Sins of social media. I see brands, corporations, and people make these social media mistakes every day that could be easily fixed if they read this article. It can make or break what I think about a company. One of the most annoying sins I have seen on social media is Gluttony. When people or companies send me automated messages, I usually don’t pay attention or bother to read them. If they are not going to make the effort to engage in customer relations on social media, then why do it? Another annoying sin I see is sloth. Companies who take a long time to respond or email back can be very annoying to deal with and will prevent me from using them in the future to avoid that issue.
The 7 deadly sins defiantly helped me see what I should not do being I am currently trying to build up my own personal business. I never would of thought of some of these things being as deadly as they are on this page. This article was a huge eye opener and I agree with everything that is posted in it. I will save this article and keep it for the future to help anyone else trying to avoid these things as a key reference on what not to do.
I thought the "social media sins" article was creative and spot on. I agree with all the social media sins and think that those sins should be used as guidelines for businesses and organizations entering the social media rehlm. Nowadays technology allows us to interact with large corporations and businessses so I think the sins are definitely good tips to follow. I think the social media sin that bothers me the most would be envy. I can't stand when people only respond to compliments and the positives because it's not realistic. Also responding to constuctive criticism and negative feedback makes the company look more engaged with their audience, which will only protect and better their image.
The "7 Deadly Sins" definitely surprised me as I started reading them, it was a pleasant surprise to say the least. I like "greed" the most since I feel like that sums up social media entirely. It states that "It’s not a numbers game, it’s an engagement game. If you want more fans, more readers, more shares, create better content." What's the point of having a social media account if most of your followers don't use your products, since they're the ones who are your brand ambassadors and will endorse your product to everyone they know. I agree with the 7 sins as I have caught myself doing a couple of them, it's a good set of rules to follow when you're first starting to get into social media.
The article nicely describes ways that we've all seen business trip up when it comes to social media. My personal favorite mentioned was greed. The shortcuts to gain more followers and readers throughout social media pop up on a daily basis, and we all know that they just don't cut it. Stratten is right when he says it boils down to creating better content, because consumers don't want to continually see something that was put together with little to no thought. Instead we want to be wowed and its the businesses job to do it.
I agree for the most part with Ragan's 7 Deadly Sins and I believe it as an intresting and creative way to talk about them. The humor of the article allows it to appeal to the masses and be well percieved by many including those who are guilty of such sins. It's good natured while still pointing out the many flaws that businesses can have when it comes to social media. A good example of this is when MSU organizations allow students to run their social media without supervision. I know I have recieved one too many invites from university organizations that I am not involved with (and probably never would be). They just appear as notifications that I later ignore. This also allows for many of the "sins" to occur. I also agree with the statement, do not use technology for the sake of using it. I only follow companies on twitter/facebook/instagram when those mediums fit for their company. I.E. I follow clothing botiques of instagram and facebook to see new lines of clothing and find out about deals.
I thought that the "social media sins" was relatively creative and kind of funny. The format and which he listed them and his titles were definitely different than what I expected but non the less it was an interesting read that more so solidified patterns that I noticed but never actually put meaning to. I have not really been annoyed or run into these deadly sins just yet most of the things that bother me about social media have more to do with updating the features and functions of the site itself. Such as facebook and the many updates it forces you to have. Little changes even bother me and now twitter is falling in the same boat.
This is a great article that I could relate to - I've felt most of these things with Businesses who engage in social media, and don't think about the consequenses. I think the corporation social media sins that bother me the most are "apathy". I hate when I receive hundreds of invites to random events happening within/with that brand on Facebook. I can never keep them straight and always ignore them anyway - they just fill up my inbox with stupid information that I most of the time seek out myself and don't need an "event" on Facebook to remind me. I think they should keep their own even invitations on their site, for their frequent users!
I think my biggest pet peeve on social media is when people forget about mobile users. Nothing is more annoying than when you are trying to access something on your IPhone or Android and you can't see the full page because they haven't formatted it for a mobile device.
I think this article is very interesting. The seven sins discuss how annoying things are on the social network. I found the most annoying sin is envy. People retweet their own tweet on Twitter; similarily, this is the same to the people on Facebook; I really do not understand why some people like their own status on the Facebook. I think this one is the most thing being annoying at least to me.
I agree with the 7 sins and think it was very well thought out. All of the sins are very real things that occur in social networking. The sin that annoys me the most is "Sloth" with everyone wanting to get things done/ generate responses right away, it shouldn't take more than a day or two tops to get a response or figure something out.
I would have to say the Ragan's 7 Deadly Sins are spot on. The sin that bothers me the most is wrath. As Ragan discussed, social media has given people power; and with power comes abuse of this power. Wrath bothers me the most because it shows that the company is self-righteous in a way. Another sin that bothers me is sloth. I understand, and agree, with company's who take time to understand the issue and develop an appropriate response. However, those companies that do not respond quickly due to desertion of the social media page or they just don't care are the worse.
I would have to say the Ragan's 7 Deadly Sins are spot on. The sin that bothers me the most is wrath. As Ragan discussed, social media has given people power; and with power comes abuse of this power. Wrath bothers me the most because it shows that the company is self-righteous in a way. Another sin that bothers me is sloth. I understand, and agree, with company's who take time to understand the issue and develop an appropriate response. However, those companies that do not respond quickly due to desertion of the social media page or they just don't care are the worse.
I am a subscriber to Reagan Communication blogs. I always find something useful in the many posts they send out. Gluttony is a deadly sin that I participate in while on Twitter. I never know exactly what to tweet or respond on twitter. I end up just reading everyone else’s tweets and not really being present on the network. I think “Pride” is my least favorite deadly sin of social media. It bothers me when people self-promote themselves by saying please like our page, or please mention our name in a tweet. You should engage people in other ways; by your content and product not by begging them to follow you or like their page.
I really enjoyed Reagan's article, no matter how self explnitory those tips are, they are still incredibly important and companies need to keep them in mind. As a user of Social media, while studying how to use it for business, I've noticed mainly good practices by the brands that I follow on socail media. I don't necessarily engage with them but I like to see updates. I think what would bother me the most is the "sloth" aspect of the article. I totally agree that if a corporation is running a fb page or a twitter account, they need to respond quickly to an engagement, because someone is getting paid to run those accounts right??
After reading this article I was surprised at the number of “sins” I observe on a daily basis while using social media. I agree with a number of the points the article makes. Social media promotions are a delicate process and it is easy for them to become quite annoying to a casual user. I felt that the “sin” that bothers me most is #2: Pride. Many online promotions focus way to much of themselves and don’t consider the end user they are trying to attract.
The article about the 7 Deadly Sins of Social Media is entirely true. I have been noticing in recent weeks after taking this course that if there is no engaging content with companies that I "like" on facebook I unlinke them so I don't have to keep seeing the pointless posts about something no one cares about. The one that bothers me the most would probably be "lust," I hate when people misuse facebook, twitter, or pinterest and post unnnecessary and innapropriate material, that is an immediate unfollow or unlike if that type of thing occurs.
I also agree with Ragan’s 7 deadly sins. There are a more than one that can be found annoying, but the one I find to be the most annoying “deadly sin” is envy. As he explained envy to be in this social media sense is when a company retweets themselves or only retweets compliments towards their company or organization. i found this to be annoying when normal people I follow do it and most definitely when companies do it. Somek clothing brands I follow only retweet their own tweets and people that are tweeting good things about their company. However, they need to let the public be able to ask questions and reply to them so they can fix their shipping errors. They need to be upfront about the negatives as well as their positives and address their issues in front of everyone!
I agree with Ragan’s 7 deadly sins for the most part. The most annoying “deadly sin” is number six, envy. I believe it’s definitely a different take on the word, the description seemed to fit pride or gluttony a bit better. Envy, he explains, is when a company retweets themselves or only retweets compliments towards their company or organization. It’s particularly annoying when companies like DirecTv decide against reweeting anyone but themselves, I want to see what people are saying about their service. And if whats being said is negative, I want them to address that publicly. I don’t want to dig to have to find honest reviews of their customer service.
I thought the "7 Deadly Sins of Social Media" was a very interesting article. I just wish more companies/organizations would read through these guidelines and generate an understanding of these things. I think it is very beneficial to companies knowing these types of things to do and not do on social media sites, because if something is annoying me repeatedly, I'm definitely going to hit the unfollow button. The sin that I find most annoying is Greed. I hate when people post things like "Get 1000 followers for free". It annoys me that a lot of people just want to get a ton of followers. They just want that big number. Another sin that annoys me is Gluttony. I hate when I receive an automative message. It makes me feel unimportant and it doesn't gain any respect in my book. I think companies should make each message unique and cater to the consumers.
After reviewing the article on 7 Deadly Sins of Social Media I would have to say that I agree with the idea completley. My favorite sin of social media is greed. People try to take shortcuts and buy their followers, however, in the business world that does not cut it. If the content is not fresh and innovative then no one will want to read your information. I love how they said "there is no shortcut to being social". You can't just tell people to share your information and they will. There needs to be some effort put into you cant buy your followers. I also love the sloth social media sin. It is so frusturating gwhen people do not respond in a timely matter. Everyone knows that all of the social media outlets are attached to peoples cell phones so if your not responding your avoiding answering.
I think that Sloth is the biggest pet peeve of mine in the "7 Deadly Sins of Social Media." It's frustrating to see a company or organization disappear from their social media for a few days, or even a week. They have worked hard to build a following, and then they don't interact with that following for lengthy periods of time. In order to create a truly successful social media presence, regular (even daily) attention is needed.
I found Ragan's 7 Deadly Sins to be very interesting. With social media becoming so popular in todays society, we must learn the rules of social meida ediquette. The 7 Deady Sins help social media users use proper ediquette and provide rules to help increase your social media influence. The social media sin that bothers me the most would be rule number three, sloth. I feel that if you have a social media account you must make sure you will be able to update it on a dialy basis. Social media sites are now used to communicate so you must make sure you are able to respond in a timley matter. When you post new information and posts on a daily bases people will stay interested in your account. I try and tweet at least once a day to make sure that I am keeping my account up to date. Also, if I am ever contacted, whether it be by a friend or even a company, to respond within two hours of their post. Since social media has become so popular it is very important that we do not participate in any of the 7 Deadly Sins of social media.
Ragan’s 7 Deadly Sins seem to be pretty accurate. If only people, brands, and corporations were required to understand these before creating social media content. I find the Pride sin most annoying. It seems as if each time a friend gets a job for a large company, they beg people to like the corporate page so they can get 30 people to like it. Relax; obviously I don’t like GE healthcare products enough for me to go out on my own and “like” the page. This also draws on “avoiding apathy”. I personally am most annoyed when people use their personal social media accounts to promote their own “business” (or lack there of). I have found myself un-friending these people in the past.
I do agree with Stratten’s 7 Deadly Sins of social media. I believe that this is something that people, brands and corporations can all benefit from looking at. One of the biggest annoyances that I have is in the Wrath and Envy category. One thing that really bothers me is that people only re-tweet when someone has tweeted at them. I really like how Stratten describes in the Wrath sin that people should not just respond to compliments but also to criticism because in my opinion this will be very beneficial. A brand’s reputation will be more positive the better they can respond and negate negative comments. Additionally the other annoyance I have is with the Greed sin in that I am bothered when people decide to get other people followers. It is great to have followers but it is not that great if you have to buy your followers in my opinion. Or if you have to follow some random twitter account in order to be followed by someone.
I agree with Regan's 7 Deadly Sins and out of those 7 Sins, the "Greed" was what really caught my attention and had me completely agree with. Regan said that There is no shortcut to being social. It is not a number game it is an engagement game. If you want more fans, more readers, more shares, create better content. I follow the contents that i am interested in on social media, wheter it is about athletes, certain sports, certain topic or etc... And I some times see people who takes care of the page begging other people to post their page and have them follow. Who cares if it has 5 followers or 5million followers. The person taking care of the page should do their best to those people who are following even if it is just 5 people. If they create better contents, followers will automatically match the greatness of the content. And this was definately what annoyed me out of Regan's 7 Deadly Sins.
I definitely agree with Ragan's 7 Deadly Sins. Reading through them really made me realize just how annoying they truly are. For example, the one that annoyed me the most was Sloth. I cannot stand it when you hear from a company that they will respond but then never do-- the constant outreach is super annoying. Additionally, I have followed a few companies on Twitter that always ask what product you love from them which falls into Pride. They definitely all stuck out that have happened a time or two to companies I follow on Twitter.
Two companies, in particular, that have been fairly popular in maintaining a prescence on Twitter are Chipotle and Delta Airlines. I have heard plenty of stories of people tweeting their frustrations to either company and have heard mixed results. Based off of personal experience, I have sent negative tweets to Chipotle, upset with my experience at the East Lansing location. As Chipotle is one of my favorite restaurants and I am a loyal customer, I expected to hear some feedback. After not hearing anything, I continue to be upset to this day. I think that the "deadliest" sin that a company can make is to not respond to their loyal customers, as this can help damage their reputation, sway other customers from going there, etc. On the other hand, I have had a friend who had a negative experience with Delta Airlines and tweeted his frustration. He received an almost immediate response and was very happy to hear. More companies should aim to connect with their customers like Delta
I have often seen each of Ragan’s 7 Deadly Sins on different social media platforms. The one “sin” that bothers me the most and I see often is Wrath. Often companies can’t take constructive criticism or just plain criticism. This is proven time and time again when companies only respond to positive comments made by consumers. Too often they do not respond to the negative comments. It is important to follow-up with ALL of your consumer’s comments/concerns whether they be positive or negative to show that you care and want to hear their thoughts. Although all of the 7 deadly sins exist, I notice this one the most because it makes the company seem very unprofessional and not concerned about their customers.
I definitely agree with Ragan's 7 Deadly Sins as it seems to point out some of the most common and angersome habbits of social media users today. Personally, I think that the Social Media Deadly Sin that frustrates me the most would be Wrath. Especially in the bussiness, organziational and corporate world, social media accounts falling under any one of these entities are bound to get some sort of feedback. Whether constructive criticism, complaint, or just someone being plain rude, feedback from your audience is what is going to help your company succeed. All comments should be taken into consideration. From Facebook messages, comments or tags, Twitter direct messages, to YouTube comments, audience members are always going to have something to say about your company. Use this Wrath against your organization to be polite back - make a comment in return and satisfy the upset customer or audience member. You should never delete the comment as that would show that you are hiding or being a coward. Using these comments and the wrath to answer the calls and suggestions from your audience will help you stand out from your competiton. Although wrath in the social media realm is sometimes hard to deal with, it is a very important aspect to saying engaged and building relationships with your audience and customers.
The seven deadly sins of social media described in the link is definitely something that I completely agree with. Many companies and organizations commit these sins all too often and it is definitely I tend to see almost on a daily basis. It becomes extremely bothersome for me and I believe that things need to change. The social media sin that I find most bothersome is gluttony as well. It is not right to automate your postings to try and reach your customers and not respond to them when they try to engage back with you. It is important to respond and interact with them further than just a posting.
I enjoyed reading the 7 Deadly Sins article because I see these sins committed everyday and they annoy me. The sin that annoys me the most is Gluttony. I see companies make these automated posts asking for consumer engagement, and when we do engage, they don't engage back. If you don't have the time to respond back to your customers who take the time to comment on your post/tweet, then don't do it. I'm not saying comment on every single one because that could take forever, but I feel more companies should set aside time and respond to a couple of these. There have been multiple times where my favorite TV show asks what I thought about the episode or what was my favorite part, and I comment on it and I see thousands of others comment on it, but I don't see the TV show respond to any of our comments. So now I have stopped sharing these posts, liking them, retweeting, etc.
I agree with the 7 Deadly Sins whole-heartedly. The one that I connect with the most is “Sloth”. The response time for companies has increased exponentially due to social media and smart phones. With emails, tweets, texts, and Facebook all at the palm of your hand, there is no excuse to delaying a response. People expect quick, concise responses to their questions and concerns. If you legitimately do not have the time or desire to conform to these standards then, like the article states, you need to rethink using social media. In certain situations, it can be more harmful than helpful. It has been tough for me to keep up to date with all the emails, texts, tweets, notifications, and phone calls that I receive on a daily basis, so I can only imagine how difficult it would be for someone who is actually important and is constantly being contacted. Hopefully by the time I am being contacted on a consistent basis, I will have enough practice to respond in a timely fashion.