What annoys you on social media?

Graham Davis's picture
Instructor
11/22/2012
Social Media

Consider sharing it with your friends.

Bird swearing on TwitterRagan's PR Daily – a great read for anyone working in communications, marketing or public relations - has a great piece this week on the 7 Deadly Sins of Social Media.

Don't miss the "seven social sins" in the piece, like gluttony ("automating feeds without engaging with your audience") to envy ("don't retweet only when someone compliments you").

One of my favorites: "don't use technology for the sake of using technology." This can be tempting to fall into working in social media, especially when Mashable and other social media news sites tout the latest and greatest social network or app on a weekly basis. But, if that hot new technology doesn't fit with your campaign or messaging - or if no one in your target audiences uses it - using that new technology might hurt more than help.

What brand/corporate/organization "social media sins" bother you the most? Do you agree with Ragan's 7 Deadly Sins?

Comments & Feedback

Student

I completely agree that some people abuse the social media system!!! There is nothing more annoying than people/organizations that post just for the sake of posting.  Nobody wants to hear random thought pertaining to nothing.  One of my biggest issues is that people think that just because they can publish every thought they have to the world....they should.   This is absolutely not correct.  I feel that if you are going to paste something on the world wide web for all to see it should have some value.  This being said, the article makes some valid points about social media abuse.

Student

It is a good obsevation that "don't use technology for the sake of using tech". People should use the right tools for the right target. Social media can be a double edge sword when you use it right it can generate a good buzz. But if you can not use it right, it can be harmful for you. For example, some of the brands in China is really annoying when they have endless advertising on the social media but same content and without any creativity. In this case, I think it is really harmful for their images.

Student

One organization on campus definetly commits some of the social media sins. They should really learn to avoid apathy becuase when they create an event, they not only put it on their Facebook page, they put it on every other business organization's page. They post their event on 6 different organization's facebook pages at the same time. When I look at my 6 notifications, they are all from the same organization posting their event on each organization's wall. When I see this, I get so frustrated that I just exit out and never even look at the event. By posting all over other pages and not targeting a specific audience, they are losing their members interest in learning about their events.  I agree with Ragan's 7 Deadly Sins because I see each one of them used by a different company or organization every time I go on Twitter or Facebook.

Student

Kelsey Siler posted, "There is a fine line between successfully using social media and overusing. This goes for individuals as well as companies and organizations. Trying to be invovled in every single networking site is not only extreme, but time-consuming." I think we need to pay closer attention to this statement. You can either underuse or overuse. If you're underusing, are your statements and posts still significant? If you're overusing, is your content fresh and intriguing? I've unfollowed or "unliked" multiple brands and people due to both instances.

Student

In terms of what annoys me directly is the spam tweets I get from time to time on Twitter. In regards to my social circle it annoys me when somebody trolls me just for the sake of trolling. If I'm creating an intelligent status or tweet expecting a handful of helpful replies then don't flame my status and completely ruin it's credibility as well as maturity level. I tend to stay away from following business' on Twitter and Facebook just for the sake that if I want information on their new releases or technology then I will do the research on my own time. Either way some company's tweets are "promoted" and will appear anyways. Or, if there's enough buzz about them then they will make the trending topics and I may take a glance to find out what's happening. The sin of "lust" reminds me of Donald Trump. In my concepts course I just brought up how he was live-tweeting the presidential election as the vote numbers were coming in, but quickly deleted all of them. "Gluttony" seems to happen with almost every single celebrity. All these females on Twitter hoping Justin Bieber will reply to them - why? Is that going to make a significant change in your life? I enjoy following people like Peter King, Adam Schefter, Chris Mortenson, George Schmitz (drummer for Stick to Your Guns) because they don't let their fame on Twitter surpass their desire to reply to followers. How can you expect not to come out like a pompous jerk when you're only posting about yourself rather than replying to people who admire you?

Student

I think that I identify most with the "greed" sin. I think this is especially insulting to followers of fans of business pages and corporations. I can't even tell you what corporations actually commit this sin because I usually delete them pretty fast. I don't think this is the best way to go about gain followers or fans. I think you need to create intelligent and creative content to aquire followers who will actually stay with you beyond getting their initial discount or whatever gimic the company is offering. Offer fans a behind the scenes look, a "how it's made" tutorial, or creative ways to use whatever product or services they are selling. I am much more likely to share content like that with my friends and encourage them to follow the site if they are engaging me creatively.

Student

I think that automating feeds is one of the worst things you can do with social media. Social media is about what is going on right now and responding to your audience. Auto feeds are the opposite of this and just seem like they send the message of "here is some information that you probably don't care about but I want to tell you anyway". 

I also think one of the best things you can do is respond to a negative comment in a positive way. I get fans on my company's Facebook page all the time that want to purchase our product (which only has regional distribution) and since it is frozen cannot be shipped to them directly. I explain to them we are trying to grow our retail segment and offer to send them a free t-shirt or other company swag.  They are always so appreciative and surprised that my company cares enough to respond to them and love getting free stuff. In fact they usually then post about our awesome customer service, so I love turning a negative into a positive all for a $5 t-shirt!

 

Student

This is a really interesting article that after reading realized how many of those seven things I probably do without noticing. One thing I found particularly interesting was the “shelf life” of a tweet only lasting about five minutes.  That’s such a short window in order to engage with that tweet. Pride can always get you in trouble with it’s on social media or not.  I think these seven sins can apply to other advertising media outlets as well beyond just social media.  Another thing is like you mention using technolog just to use it, people are so quick to jump onto something new without even researching it.  With a new social media site coming out on the daily compaines need to be careful not to fall victim to an unsuccessful site.

Student

There is a fine line between successfully using social media and overusing. This goes for individuals as well as companies and organizations. Trying to be invovled in every single networking site is not only extreme, but time-consuming. It's much more beneficial to focus on a few sites that your target market uses and make them your strong points. For this reason, I agree with Ragan's 7 Deadly Sins of social media. Nothing bothers me more than my newsfeed constantly being bombarded with tweets from a single company. I am much less likely to pay attention to your information if it is constantly under my nose. I'm clearly already interested in your company if I am following you, but spamming my newsfeed is a big turn-off. Companies need to focus more on quality than quantity when it comes to social media.

Graham Davis's picture
Instructor
11/22/2012
Social Media