Will Vine Grow Into a Thriving Social Media Property?

Ross Johnson's picture
Instructor
1/29/2013
New Media, Social Media

Consider sharing it with your friends.

Take a moment to check out Vine, the new social network from Twitter. Then, take a look at what the media is saying about it. Simply put, Vine is Instagram with video. Users can record five second, looping videos and post them online. Much like Instagram, followers can like or comment on posted videos.

This new social network has already had it's share of controversy (users uploading porn? oh no!) but is still growing quickly. In my opinion, the new platform suffers from lack of purpose, ie: why should I use this? But I felt the same way about Twitter, the iPad and Facebook.

Whether you are doing digital marketing, public relations or web design it's important to stay current with evolving technologies. My question to you is two fold,

  1. How do you plan on staying current with technology after you graduate?
  2. What do you think of the vine app?

 

Comments & Feedback

Student

1. I plan on staying current with technology by remaining active after I graduate. My career goal of public relations won't make it easy for me to not remain current with techology after I graduate. 

2. I think the vine app is pretty cool but it may take a while for others to catch on to it and make it as popular as Twitter or Facebook. I'm not surprised by the concept because the idea of shortening everything is what is appealing to new technology now a days especially in the social media era. 

Student

1. After I graduate, I feel like the most beneficial way for me to stay hip on technology is reading magazine withtechnology trends (such as Wired, I love that one) and constantly reviewing websites like Mashable that stay up to date on current technology trends. I feel like both of these outlets would be easy for me to access in my career. I know that it is vital to stay connected and up-to-date on design trends and changes in technology. If we've learned anything from our parents, once you fall behind in technology, you fall behind in the generation.

2. I felt like this app was bound to surface at some point. With the success of Instagram and the fact that everybody loves .gifs now, I figured that this was bound to be "the next big thing". But I'm pretty excited to start using it. Weird that it connects through twitter and not facebook

Student

1. I think that considerable time as well as constant efforts will be needed and required in order to stay current with technology after I graduate. Therefore, my plan for staying current with technology is to spend considerable time in playing with current technology (having fun with current technology rather than studying it) and to put constant efforts into learning and experiencing newly-introduced platform, network, and features (constant update on new "stuff" is important).

2. I have never downloaded and used the vine app before; however, after reading what the media is saying about it and customer reviews, it seems to me that the vine app has serious privacy issues. Since everyone is currently able to create fake accounts and the ability to block/report people is not allowed yet, a lot of "inappropriate" content including porn is being uploaded. I think, therefore, privacy issues must be fixed and resolved.

Student

Being in the advertising field, I have a feeling that no matter what I end up doing exactly, I will always be around ever-changing technology. I’ve realized that this class alone has given me a leg up on people today, but once I graduate I will have to stay up to date on my own. I think the easiest way to go about doing this will be to keep up with the right blogs and invest time in learning about everything that will be considered “up and coming”. Mashable, Gizmodo, and ZDNet seem to provide valuable information for techies every day. They also do a great job of explaining the news to people like me who don’t consider themselves to be technology advanced, but know it’s a crucial aspect to every company. I also think it will be important to network with the right people throughout my career. No one knows everything and I still believe that learning from others is the best way to get ahead. Staying active within Facebook, LinkedIn, Twitter and Instagram will help me grasp the news as soon as it occurs.

I personally think that the Vine app has the potential to blow up over the next few months or so. If you think about it, it is the one thing missing in the social media world. Everyone loves sharing their experiences and this is a well thought out outlet that we haven’t really seen yet. I think the idea of it only being six seconds is genius. If I’m browsing Reddit or Facebook and start to load a video that’s longer than even 30secs, I usually skip over it. It’s not to say that the content isn’t worth watching, I just don’t have the attention span when I’m scrolling through a long list of media. It’s a fact that people want their news quickly and right at their finger tips and Vine is giving that to them in a way they haven’t experienced before. But like everything else, it’s only ging to be successful if everyone else views it as innovative and worth using. Twitter is a great site to own this because it goes hand in hand with its 140 character tweets. I’m excited to see how creative people will get with this.

Like every other new application, there is going to be glitches, bugs and privacy issues. I think these kinks will dissolve over time and eventually result in a better app than we see now.  

Student

1. I feel that it will be a relatively effortless to continue to using technology after I graduate, mostly because of this area of study. Advertising, public relations, and digital marketing as careers sort of force the field to stay up to date with the tech. If I can't stay up to date with technology, I probably won't keep a job.  I will stay up to date by taking classes like NMDL to stay in the loop when it comes to new software that can help the industry and to stay aware of new apps or resources that will be helpful. 

2. It seems as if everyone is trying to find the new "it" social media and with that comes an over abundance of apps like Vine. Instagram, Gifboom, Kik all do a variation of the same thing and I have very little use for using any of them, so, I will probably never try out Vine. 

Student

1. I am planning on staying current with technology after I graduate. Also, I would be usng the new social media websites as they come along. Since the social media websites has been popular among people to use, I have been following the most trendy and popular websites as it came along. I am planning to use every social media websites that I am doing right now; but also, I will be up to date on the new technology that will be coming up to us, technology users.

2. As I checked out the vine app, I am not that intereseted with this program. As it keeps the great marketing towards the target audiences, it might bring the popularity among users. However, I wouldn't think that it would be used in all generations like Facebook or Twitter. In my case, I don't really record many videos, so I only put up pictures or status on my blog or Facebook. Therefore, people like me won't use this vine app and have only limited users.

Student

1.) I plan to be working in the field of broadcast once I graduate, in which case I will need to be current with technology, and online resources.  Various social media sites are good tools that will keep me informed.  

2.) As for Vine, I think that it could become a fixture, like twitter, only if businesses begin to use it, as they do twitter.  As far as I can tell, there are very few advertising models for Vine, but if just one big company (EX: Target) were to find a successful way to use Vine to reach customers, competitors (EX: Meijer, Walmart) would have no choice but to build there own presence on Vine, and the site would have the potential to grow as Twitter has done.  

Student

1.) First of all I think it is really difficult to stay current with newest technology after the study. Nevertheless I am very interested in those developments and that's why I won't have a problem with that. I plan on staying current with surfing on the internet, reading blogs, reading specific magazines (in Germany) and of course talk with people on the streets. Furthermore I think all the social media platform will keep me updated anyway. I found out about the Vine app when using my Twitter.

2.) I think the Vine app is a very interesting approach. Nevertheless it will be quite difficult to keep it going. Most people at the moment are willing to take a snapshot with their phone and then post it directly on Instagram (Facebook) rather than making a movie clip with Vine. Furthermore I think this app is now just used by bigger companies to promote certain products. Snapchat is an even better application which is more diverse and already includes a messaging platform. The Vine app definitely needs a bigger user database and certain feature updates to become successful in the near future.

Student

1.) When it comes to staying current with technology after I graduate, I almost think it will be necessary in order to keep a job in the advertising field.  With all the new and popular social media content that comes out everyday, there will always be new ways of advertising available for that content.  I plan on staying current with the evolving technologies by reading blogs, newspapers, magazines, contacting my younger siblings, and any other source that has the latest news with what the next big thing is in the technology world.  I think my generation is at an advantage because we grew up using computers, the internet, and had access to all of the booming technology, whereas our parents and grandparents had to learn later in life.  I believe that it will be easier for us to keep up with current technology after we graduate because it is something that has always been part of our lives.

2.)  Based on what I've read about the Vine app, I see it as a mix of Twitter and Snapchat.  With Snapchat you can take pictures and videos, while with Twitter you can post to a feed.  It sounds like a fun app to mess around with your friends and family with, and it is nice that it is free.  Obviously with people reviews on the Apple website you get a variety of responses, but I did read one about having a lack of privacy settings and the inability to block people.  I think I would use the app if there were stronger settings like that, but I wouldn't want random people with fake accounts seeing my videos.

Student

1) I plan on staying current with technology after I graduate by continuing my use of social media sites like Facebook, Twitter and Instagram. I found out about Vine through Twitter and Instagram so to continue staying current with the latest technlogy, I have to keep my social media sites up to date and current as well.

2) The Vine app I believe is going to take some time for people to use. I just got the app last week and the only people I know to use it are bloggers and companies. I think its a cool concept and people my age will start catching on to it soon. Any social media site that people can share snippets of their life, people will love to use. It will be interesting to see how popular this app can became. 

Student

1. For the most part I think I will keep utilizing the same social media sites and networks after I graduate. For example I created a group on facebook for my friends and I that has a privacy setting that only the members who are in the group can see the posted content. We use this group as our own personal news feed to share any sort of news articles or links that we find interesting. This has been the most successful for me because it allows me to stay in touch with my friends and it is relatively simple. It's great just because of the fact that the information is only seen by us so if we want to sit around all day and spam the hell out of it with new video game reviews or videos we can do it and not worry about what the rest of public will see. Of course there trends will come and fade so it's easy to be out of the loop with technology if you don't keep track of it. As we discussed in class it's possible Facebook will someday be replaced by a new network but I don't see that happening in the near future.

2. As far as the new Vine app goes, I feel like there is a possibility of it becoming a success. I feel that videos are a sensitive subject that people are not completely comfortable with unlike photos but there is still a large opportunity in this market of apps. I see this as the video comparison to snapchat but without pictures and snapchat has already integrated video messages as well making it even more diverse with 2 messaging platforms.

Student

After I graduate from MSU I will definitely stay up to date and current with technology and my social media mediums.  I have an IPad, an Iphone, and a Macbook and I will do my best to stay current with apple products; mostly because they are awesome and so dependable but they are also compatible with the social media websites and apps. I will also stay up to date with technology after I graduate because I love staying in touch with people that I don’t see very often. Also, I’m obsessed with following celebrities.

The new vine app is interesting and I’m not surprised Twitter made it. There is Snapchat and Keek already which are video apps similar to Instagram. I think it’s clever but at this point I don’t see the initial purpose. However if my friends are using it to connect with me I will definitely use it. Also if  celebrities use it I’ll be sure to have it too.

 

Student

1. After I graduate, I don't really plan on changing much to stay current with technology. I have always stayed up to date by following technology blogs with my Google Reader account, which has proven to be the most effecient method for me. I will also continue to connect with technology companies through Facebook and Twitter.

2. I've posted one video on the Vine service and honestly, I'm not a huge fan of it. However, I don't really see why it can't become as big as Instagram. Like it's major competitor, it is all about sharing moments in your life, except this experience involved 6 seconds of video. All it needs is a larger user base and a better UI in future updates and I can see it becoming very successful.

Student

1.) Growing up in a generation obsessed with technology, I can confidently say that technology will continue to play a HUGE part in my life, especially after graduation. I plan on staying current with technology after graduation by continuing to use my social media sites, updating a blog, and reading about trends and information through different websites. Hopefully, if I succeed in getting my dream job, I’ll be working daily with social media and technology. It won’t only be a hobby, but a job requirement that allows me to grow, stay current, and use technology to my advantage.

 

2.) As for the new app Vine, while it may be something new to entertain ourselves for a few seconds, the cons seem to outweigh the pros. Not only are there complaints already of bugs, glitches, and spam, but in the reviews are complaints of privacy violations. People are already complaining that you can’t “block” someone, or that they can’t make themselves private from the public. Yes, the idea sounds interesting, but after reading through all of the flaws it seems that this “pointless” app can only cause trouble. I’m personally not a fan of the whole idea, but who’s to say I won’t have an account of my own one day?

 

Student

1. After I graduate, I expect myself to stay on top of most of the current technology that will become available.  Currently, I am on top of almost all of it and am a frequent user.  I will continue to use everything that I do now, but I'll also stay up to date on the new technology that becomes available by watching the news and staying aware.

2. As far as the vine app goes, I am not a huge fan of it.  This is because I just don't see a real reason to use it.  All it really is, is a glorified Instagram.  Yes, I do think it will catch on and become popular amongst the younger generation, but I just don't see it happening with all generations, like Facebook is, and Twitter is becoming.  I also don't know how it could be used for business, so the uses are limited.

Student

1. I plan on staying with current technology after I graduate by keeping up with the social media websites I use now, and also keep up with the new social media websites as they come along. It's funny how you find out about other social media websites ON a social media website. So therefore by keeping up with Facebook and Twitter, I hope to and plan on becoming aware of the newer technologies. 

 

2. I don't really see a point to the vine app. Since I don't even have an Instagram, I don't see myself using this application anytime soon or in the future. Maybe if the app gets super popular I'll think about downloading it, but I still haven't downloaded Imstragram which is a very popular app. I can see people getting carried away and posting inappropriate videos in this app, but people so that with every social media website. 

Student

1) After I graduate, I will stay current with technology by doing what I am doing now; that is, seeing what my friends are involved with, reading the news in general, and checking out sites that I am unfamiliar with. I think by continuing to seek out new sources of technology and advancements in social media, I will stay current with the trends and be able to integrate them into my business as they grow in popularity.

2) I think the Vine app is a good idea. My only complaint is that it slowed my internet down tremendously when trying to load the videos. However, with the growing use of instagram and tumblr, I think sharing short videos definitely has a chance to explode in popularity too.

Student

1. Sort answer: Facebook. Twitter is great for staying in touch with the outside world, however Facebook is what keeps you intouch with friends. I am slightly addiceted to Facebook and i can honestly say that I will use it for many years to come. It is convenievent and who doesn't like getting notifications?

2. The Vine app is pretty cool, I liked how there wasn't a limit on the video length and I iked how interactive it was. the Videos were really funny and it was really reasy to navigate the app. It was versitile too, you can hook it up to your facebook and twitter which is always fun to share funny videos. 

Student
  1. I think a lot of it has to do with being a frequent user of technology such as the internet. The internet can be a resource for all kinds of media and technology information. I will continue to stay current by frequently reading technology news related websites and be and interactive user of whatever popular media outlets exist either for business or personal use.
  2. I think the vine app is just another app for social interaction and personal entertainment. It'll probably be a good resource for businesses to promote items and events just like instagram.
Student

1. After I graduate, I plan to stay current with technology in the same way that I do now. By reading blogs and using social media sites. I usually find out about the latest and greatest in technology from the internet and from my friends. I hope that after I graduate I will be able to work with social media in my career in advertising. I think that in today's world of technology most advertising and public relations jobs in the near future will involve all aspects of technology. By staying connected to blogs, social media and the internet I think it is inevitable to not stay current with technology. Technology is continuously improving and I am excited to see what is next in terms of technology. 

2. After reading this post I immeadiately downloaded the vine app. So far I don't think it is an app that I will use everyday like I do with facebook, twitter and instagram. I already have an app very similar to Vine called Cinemagram. These to apps are identical, they both allow you to post video clips, edit clips and share them. I don't use Cinemagram as is so I don't think I will be using Vine. While the concept for an app that shares videos is good I just don't think that people have a need for it. Social media users like to share thoughts, what they are doing and pictures. Speaking on my behalf I barely ever take videos on my iPhone so I do not have any videos to share. I think many other people have similar thoughts. Video just hasn't taken off yet like pictures (Instagram) has. Possibly in the future video sharing on social media will become more popular. 

Student

1. I plan on staying current with technology the same way I have since it's been around. I hear about new things through my friends and the media and check it out. Also, the advertising industry is very technology driven so, in order to stay current and relevant in my field I'll need to keep up with the next big thing in technology. That will always be my insentive to learn about these new social media and digital things.

 

2. I'm not particularly excited or interested in The Vine. When I'm checking my social media sites it's usually during class, breaks at work, or while I'm doing something else like watching TV. I like the fact that I can check instagram and twitter without it interupting my surrounding (no sound) if I had to watch a bunch of five minute videos I feel like I could only do it in my free time and it seems like it would just be a lot of hassle. I don't think a five second video could even really be that interesting. I'd rather stick to watching longer videos on youtube.

Student

1. After I graduate, I plan on doing what I've always done, which is utilizing the technology I have access to in order to find newer, better technology. I'm a huge fan of Twitter and Tumblr, and those are the places I usually get my information from when it comes to up-to-date technology. The other best way to find out what's current is to just listen. If lots of people are talking about a new technology, then it's probably best to go ahead and check it out, rather than ignore what you hear and get left behind in the dust. I also plan on staying connected with the Advertising and Communication departments here at MSU, check out their sites regularly, and see what the programs are up to, because they're probably always going to be on their A-game when it comes to the latest technology for students.

2. I think the vine app is a bit absurd. I understand the draw of it- a limited amount of time/space to capture a moment or idea, much like Twitter itself. It forces a lot of creativity. However, I think it's going to flop. Why post a 5-second video when you can make a quality video with much more information, and simply post a YouTube link? I could be wrong, but I just don't see it catching on or lasting very long. 

Student

1. I wouldn't consider myself an early adaptor, or someone who is very into technology. Right now I keep up on current technology through word of mouth, news sources and apps like Zite and that's how I plan on staying up to date after I graduate as well. Right now I have a job event planning after graduation, and that's the career path I plan on sticking with. Knowing what new technology is out there is important so you know how to stay relevant and be part of the conversation, but I won't be utilizing all new technology out there for the career I plan to have.

2. I'm not really impressed by the vine app. I just don't understand why it's relevant or what the purpose is. Personally, I know I won't be taking the time to go and look at people's videos. I haven't downloaded the app and I don't see myself doing so in the near future. From what I've read there are still some glitches and many others are still questioning whether this app will actually be useful or if it's just another fad. I guess only time will tell.

Student

I think the best way to stay current with technology is to stay current with the news. I read the news every single day probably ten times. It is amazing how much information you can gather about a variety of things, not just what is headline news. Also, browsing other blogs, websites, magazines etc. that focus on the latest technology. Just the other day I was reading a CNET article titled "10 Amazing Apps for New iPhone 5". I love reading these types of articles because its nearly impossible to go through the thousands of apps in Apple's App Store. By previewing apps other people found useful you can then choose to download it and figure it out for yourself. After discovering the Dark Sky app I am so over the weather app provided with the iPhone. This app tells me to the exact time when its going to start raining. Completely brilliant and useful for the sporadic weather we experience here in Michigan.

As for the vine app, I think it's a cool idea but I personally don't have the time to take 6 seconds videos and post them. I think some of the things I see on apps like Instagram and Cinemagram are awesome, interesting and hilarious but I think the users take them out of context. I don't want to see videos of pointless stuff all over my newsfeed. These apps have created little monsters in some people I swear. A friend of mine literally stopped her car in the middle of the street the other week because the lighting on the clouds was cool and she wanted to instagram it.... are you kidding me? But all in all, I do think there is a use for Vine but I probably won't be partaking in it.

Student

1. By being a Media and Information major I will most likely acquire a job after graduation that requires me stay current with evolving technologies like Vine. Not to mention that I like to consider myself an “early adopter” on the Rodger’s innovation adoption curve. There is something to be said for me personally, when it comes to being in the know of what’s new out there. It’s almost addicting, I always find myself trying something new then later blogging and twitting about it to tell the world what I think. I check Cnet, read on Mashable, and watch Phillip Defranco/Source Fed videos to keep up to date on a lot of tech news.
 

2. I think that Vine is a lot like Tout and Keek, video social media apps that already exist. The only difference is that Keek is 30 second video messages, Tout is 15 seconds, and Vine is 5 seconds. I regularly follow celebrities like the Kardashian’s on Keek simply because it’s fun to see what their lives are like on a more personal level. I can see how Vine, like Snapchat, could quickly become a vessel for sexting. I’m not sure I would use Vine to personally capture images, but just like I use Keek, I would probably use it to see what others post. 

 

Student

First, I think a great way to stay up-to-date on new technology in a specific field is to remain active in LinkedIn groups even if you are not actively seeking employment.  These groups can offer creative support and industry news.

Secondly, I do not see the appeal of the Vine app.  I see it becoming just another way for friends to highlight how cute their baby is, how delicious their dinner looks, or how much fun they are having at a bar/party.  Instead of wasting one or two seconds looking at a picture it would be 6 seconds I would never get back. Videos can already be posted to twitter and facebook, I really don't see the need for another platform. Additionally, although I love instagram I wish there was a non-mobile version, and I think this site will have the same limitations. 

Student

1. Since advertising requires you to stay up to date on the latest technologies, I plan on keeping up with the latest apps, marketing tools, and other social media sites. I may not need to know all of them for my specific career that I end up in, but I do think it is important to be knowledgable of new technologies and what is going on.

2. My first thought about the Vine app was that it was kind of pointless and I really didn't think I would have any need for it. After reading more about it and seeing people reactions to it, I think it could actually be pretty cool! I read that Vine has already surpassed success rates of Cinemagram and people are loving it! I definitely plan on downloading it and checking it out.

Student

 

1. I am an avid reader of social media and tech blogs. I use the Zite blog magazine app to categorize my likes and dislikes, so I can read on subjects that interest me. I also like keeping eye on Mashable--you can always find good stuff there. I think, after I graduate, it would actually be MORE difficult to not stay current with technology than it would be to stay current with it. The job that I currently have is in social media communications, and I need to consistently research new ways to reach our audience. I plan to use the sites that I listed above to do so.

2. I think that this Vine app is VERY similar to Tout-- a social network launched a few years ago claiming to be a video version of Twitter. It allowed its users to take up to 15 seconds of video and post it to their feed, which you could see online at Tout.com or on the Tout app. A lot of journalists use it to capture breaking news and give quick updates, and I believe Shaq used this medium to announce his retirement from the NBA. 

So what makes Vine different? The fact that the videos are only 5 seconds long (personally, I think that's too short for me to process) or the fact that you can only access them through your app, like Instagram? While I have yet to try out the app, I'm not sure if it'll stick, or if it will fade, like my usage of Instagram has. 

Student

1. Personally, I plan on staying current with technology after I graduated in the sense that I want to know what is out there. I do not see myslef being involved with certain social media sites as much once I am out of college but certain sites such as Linkdin I know I will still be very attached to. I will stay up date on all the new technology so that if asked I will have some opinion or fact to say about the topic, but I will not have technology influence my life as it does now.

 

2. I think the vine app is a good idea, but in the current market of apps I believe it will get overshadowed. Since there are many apps already like the vine app that people have been using I do not think it will become very big. The idea of taking a picture with Instagram is a good one because a picture is timeles. It is a single second of something you want to share with people that will show everything that is happeneing at that moment. A short video I feel is a brief glance at what someone is doing that will only make the viewer want to see more. It is more of a tease than and explanation I feel.

Student

1.  After I graduate I hope that my ability with staying current with new techonology will either remain where it is - by reading about new things via online news, magazines, word of mouth - or by involving myself along with my job that helps me to capture new insides on current releases of new techonology things.  Things like the release of Vine, new facebook updates, etc. greatly interest me, and even if I am not a fan of using them, I would still like to be knowledgable about the new tech stuff as I believe it is important to stay current with a major like ADV.  

2. I think the Vine app is still to new for my to say if I'm interested in downloading it.  It reminds me a lot of instagram (except slightly more awkward - I don't really see the need and desire to instantly share a video with followers).  It also reminds me a little of snapchat although the video would be saved after you upload it - verses not being able to view it again.  As a college student I don't see the benefit of it, but down the road it would be a cute way for families to communicate long distance mile stones - babies first steps, etc.  

Student

1. Since I already work in a business where we have to stay on top of the cutting edge in Tech, I keep my eye on Mashable and some other sites to help me know when new technology is about to go live. We were about 3 days late on vine, so I am going to continue to keep my ear to the ground for social media to ensure we know when something new, cool and maybe better is about to go live.

2. We have used the vine app twice since it has gone live at Moosejaw, and to be honest I do not think this is going to be the "new" greatest thing out there but it does work for short looped video on twitter. We at Moosejaw are just viewing it as the instagram for twitter. The video has to be so short that we at this time don't feel it will have a  impact to social. We will see.

Student

1. I plan on staying very current with the upcoming technologies after I graduate. As a Advertising major, and then going for my Masters in PR I know that I must always stay on top of the new technology that will be out there. I also know that staying current with all the new social media sites and technology will furhter my career in the real world.

2. I find Vine a good way to add videos now. Like Instagram you can only capture photos, but I feel with Vine it wil be a new, quick way of advertisnig or creating a way to communicate with people. The app ability makes it quick and easy as well. Since many of us today are using our phones this will allow us to communicate in a whole new way. I think this will be a good app for businesses, especially for events and parties companies may have. It is important for companies to not always do the same thing when it comes todays society. If companies show they are evolving people will want to work with them more, compared to companies that are years behind in technology.

Student

1. I plan on staying current with technology after I graduate by working in the media profession. I would love to work in social media media marketing or media planning. Therefore, if I want to work with technology I will have to be update with technology everyday. I love electronics and I always have to check out the new thing. My theory is I will always try someone once before I say I don't like it. I will still explore the different mediums in social media and technology because I will need it to grow in my job. I love knowing how far technology has come in my life time alone. I feel if I don't stay up to date on it I will be passing up on being part of something that could be the "game changer" like the internet was when it was created. 

2. I like the idea of the app, however this app is too much of a copy cat for me to like it. Cinemagram is very similar to this app. I think for social media to grow it needs to be a little more orignial in its set up and overall design. I think its a good app, but I wonder if it will catch on. I think Twitter is trying too hard and they could be more creative with this idea. The app would be better if it had at least a new feature that was not seen before or at least new filters and graphics. It is simple, but can be effective. 

Student

My father, God rest his soul, was an early adapter. No matter what the cost to him, to his family or his pocketbook. Case in point, he once swapped a juke box route for a Mooney -- fast, fun and gone in a flash when he crashed the plane on touch-and-go exercises as a student in front of his horrified family.

It was with the same verve that he bought two IBM PCs, taught himself DOS then bought software to schedule what we now know as robocalls.

Then he collapsed. Smokes. Whiskey. Steaks and stress has taken their toll. He came through his first bypass.

Apple or IBM?

It was that year we bought our first Mac. I had seen the role they could play in publishing and couldn't be contained. The computer sat in a box in an upstairs spare bedroom. But as my father could barely work before his surgery, my parents needed cash to pay their high-deductible health care costs after his surgery .

We took the Mac back. Bought one of the PCs from my parents for the exact amount they needed. Later, we bought our first Mac then a modem so we could sign on to America Online and thrill to Instant Messenger.

As my father once again struggled to build a new business, he asked me if I knew anything about websites. I will never be proud that my answer was an ignorant "no," at a time when automotive manufacturers were commanded to be more paperless. One night as I was emailing, he sent me an unexpected, first, last and only IM: "This is fun."

To Vine or To YouTube?

So it is with Vine. Quicker, faster and more accessible than YouTube. Three shots. Four shots, maybe six and This is the Vine image that starts the Vine video.you have a video that the whole world can see in just a few seconds over six. Since it launched, just last week in fact, it's been heralded for its videographers' suggestive images, for its how-to and instructional potential, for its entertainment value and for the prospects of business and profit-making ventures. It's been bashed for being inane and leading society to just more silliness (watching trains go by or bouncing balls off a woman's head.) After all, there's already an aggregator website featuring random catvines.

Yup, I've made my own silly kitty Vine, had to reset my Twitter password and my app store password, before I could make another Vine, then a breakfast-making Vine, then a beer cheese-making Vine before running out of iphone power.

Is Vine forever? Well, for now. It has certainly taken off and it will only be surprising if there is no Superbowl vine ad. Nonetheless, crank phones have been replaced by smartphones and the instant messages of the past are the texts of the present.

Keeping up the the Kardashians or with Paul McCartney?

As for how to keep up with all the technology? After all, Vine only launched a few days ago. My father, with a high school education, was a tool and die maker first, then taught himself DOS and ultimately the intricacies of CNC manufacturing through reading and dedicated experimentation. I've taken apart Macs, learned to troubleshoot modem problems in a day, and overspend my employer's generous educational benefit on too few classes every year.

I was training to be an educator before I opted to be a communicator and before all that I was always a student. Sure hope I never have to give any of those up. Just keep it fun.

Student

Since I graduated from MSU oh so many years ago and have been working in the field of public relations and marketing, I keep up to date with changes in the industry including new technology in several ways.

Associations

I am a member of several industry associations (as I mentioned in my class blog), IABC, PRSA and the Adcraft Club of Detroit. These organizations provide professional development sessions on a wide range of topics relevant to its members. Additionally they also provide members with monthly magazines and newsletters. This helps me stay on top of industry trends and technology.

Conferences

I also attend conferences that are held by various associations as well. These two or three days conferences provide learning and networking opportunities. IABC, PRSA and Ragan offer conferences and seminars in different cities every year. Just pick a subject and I’m sure you will find a conference dedicated to it.

Magazines and Newsletters

I also subscribe to numerous newsletters that I read each morning.

Social Media Examiner

TechCrunch

Bulldog Reporter

Hubspot

NY Times

Brian Solis blog

Smartbrief on Social Media

Imedia Connection

Mashable

It’s always important to stay on top of the newest trends and technology. Just because you graduate you never stop learning. Stay tuned as I may expand on this thought in my class blog.

 Twitter’s new Vine app reminds me time lapsed videos that videographers put together to show something that takes days to build or assemble and you watch it in 30 seconds or a minute. I think the Vine app is similar to that only now consumers of social media will be able to make them. I can’t predict whether this will be a hit or not but it could be beneficial for advertisers – 6 second commercials on your Twitter feed. I will be watching to see if it takes off.

 

Student

1. I plan to stay current on new social media and other technologies after graduation, simply be being interested. I always sign up for sites the minute I hear about them, and love reading about the new iPad, Google Glasses, and other innovative ideas. I plan to do this by spending the majority of my time on the Internet (like I do now) and following important people and businesses on Twitter to hear what they are talking about. Mashable and Buzzfeed are also great sources that I like to use for very raw impressions of new technologies. I am more curious than skeptical, and would rather sign up for something by making a username and password, rather than be late to the party. 

2. I think Vine will definitely take off. I live with 50+ girls on campus and when the Snapchat video option came out, it was a real game changer. Embarrassing videos of friends, a video of a tourist destination, a hockey game, or someone singing in the car are all things that can now be shared and archived using Vine. I think video is largely underrated because nothing like this has existed before, and now that it does, people will be downloading it. However, I could definitely be proven wrong, because you never know how social media will be received. However, I can definitely see celebrities, like the Kardashians or Rhinna posting one or two of these on Twitter, and it becoming a popular app over night.

 

 

Student

1. I have always been one to stay current with technology and new platforms. I joined twitter the year it began, (and then failed to use it for a while, until it got big) But still, i had it. I have a curious personality. Im always trying to learn of new way to do things, new technology to use. So i dont think i will have a problem keeping up with technology after graduation, especially if a pursue a career in the social media aspect of publishing. Already, i think i have a leg up because of my major. We are constantly learning new platform sites, all the technology that surrounds design and documents, etc. This has been etched into my mind all through school, so not using technology isnt really an option for me at this point.

2. I am not completely sold on the vine app yet. Somebody tried to do a similar thing with cinemagram, which was almost identical to the set up of instagram, but with video that you could add effects and movement to. I downloaded this app and used it maybe once, checked it for maybe a week, and now it's gone from my phone. It could be that not a lot of my friends had it, so i didnt have anybody to follow, but for some reason it just wasnt appealing to me. (and i am a huge user of instagram) Vine, so far, has been the same for me. I'm trying, i really am. But it's like force feeding a baby. I believe im trying because i think i have to. But, hopefully it will grow on me.

Student

1. Honestly I am not huge on technology and I plan on doing mission work in third world countries after I graduate so I dont believe I will be staying current on it during this time. I do find technology interesting and I am sure when I am back in the states I will get caught up on the current technology through my friends and family but technology in and of its self doesnt hold a lot of weight in my life and future. I am sure I will use blogging as a way of displaying and portraying my experiences for the people back home interested in what I am doing with my life. Therefore as far as technology in the idea of blogging goes I will being kept up to date and current with that regardless of my endeavors.

2. Vine is really just another unneccesary social network in my opinion. I am at the point where there is just truly too much to keep up with and these social networks are taking away from my valuable time that can be denoted to school, friends, and my family. I do not believe I will ever end up using Vine, nor do I believe it will really pick up in popularity very much. There is just too much social media these days and even people current with technology like myself and my peers are losing our interest because of all of the new developing social media sites and apps.

Student
  1. Personally, I will definitely be at least aware of new technologies in social media, especially after graduation when I am working in marketing research. In order to gain insights on what customers are talking about you have to go where the customers are going, and that means following them onto whatever social media trend they decide to pursue.  However, even though I am going to be aware of new technology, that doesn’t mean I will use it myself. There are so many different sites and apps out now that it is difficult to keep up with all of them at once, so I will merely have to pick and choose just a few that I prefer.
  2. While I probably won’t use the vine app on a regular basis, I can definitely see the need for something like it. People love to share things about themselves, and sometimes a picture or a post just doesn’t cut it. Some of the most popular videos on youtube are only a few seconds long, and short clips like “How do I put this gently” are already shared by a lot of people. It will definitely be interesting to see how vine catches on, but I have a feeling it will be about the equivalent of instagram.

 

Student

1.  I think that it is very important to stay current with the latest technology especially in today’s world.  Staying up to date with today’s technologies and social media will help you be successful in advertising, marketing, and business in general.  I think I do an okay job staying current with the latest technologies and I will continue to in the future as well.  It’s not hard to stay current, you just have to look and follow the latest trends in social media!

 

2.  I have mixed feelings about the Vine app.  I have already seen some celebrities tweeting about how they just made their first video on their new Vine app. I think it could be successful if used properly.  I’m sure it will have its time in the spotlight as well; I just don’t see it lasting for very long.  How many people actually take videos on a regular basis? People take pictures all the time, which is why Instagram have been so successful.  We will just have to wait and see if the Vine app rises in popularity.  

 

Student

1. After I graduate, I will be traveling Europe. I hope to keep a blog of my travels. As well as utilize other social media. Having internet while traveling is great, because it is an easy and fun way to document trips and memories. I also plan on using technology in my professional life. There are always advancements in social media, so I plan on being up-to-date on these.

3. The Vine app seems unnecessary (but I suppose a lot of technologies are). To me, twitter pic is just fine if you want to share a photo on twitter. However, at first I thought SnapChat was a bad idea and now it's crazy popular. Hmm...I'm interested to see where the Vine app will go (or if it will go anywhere).

Student

1. I think wanting to be in the media field I have no choice but to keep up with the latest technologies and social media sites. I read socialmediatoday.com every day and also read various news sites to keep up to date. 

2. I was extremely skeptical of this app, but after reading some articles and thinking more and more about it I think this app, if used properly, could have some of the most creative advertisements and videos we have seen to date. I am very much looking forward to see what people produce with just six seconds.

Student

1. I am an Advertising student. I find new technology will always contribute to achieve an effective and creative advertising creative, and usually, the first adopter will earn the most. So I would like to stay current of the new technology after my graduation by keep following the information on the webpage, Facebook or Twitter of Adage, social media examiner, Mashable or other popular new media related blogs.

2. Vine provides a great platform for those who love creativity. However, I think there will be a big difference in the post content between Chinese users and American users on Vine. According to the Chinese Culture, Chinese people maybe less willing to post the video of their own live to the public compare to the American users. What’s more, Weibo (Chinese version of Twitter) is always acting like a platform that people expose the truth of society or the government. Since vine is a very convenient way to record and share short videos, it probably will also become a way to disclose some unknown truth happed in China. Maybe it is going to be a new source for the Journalists to find the news materials.

Student

I downloaded the Vine app right when it launched, and originally I was a little confused by it. Like Instagram, it allows you to follow other people and celebrities, but since i downloaded it so early, there weren't many people on it to follow. Having used it a few times, it is a fun thing to do, but you are left wondering why you are even using it. I can't imagine many people will be too interested to see six second viedos of me and my friends. However, it is cool to look at the videos being uploaded by the more creative people on the app. Also, now that it is gaining more momentum and more people are using the app, its becoming more engaging. However, I don't think it will catch on as much as Twitter wants it to.

Student

At first we should follow the mainstream news website in our industry. For PR, we have PR Daily and PRSA Issues and Trends News feed. For Advertising, there is Advertising Age. They almost cover all the new inventions and trends in the industries. Besides, some news publications like Huffington Post, CNN, Fox news can provide us knowledge about what happen in the world. Last but not least, we should follow some famous bloggers in our industry. They always write some meaningful stuff and teach people something valuable in the industry. I followed Brian Solis and learned a lot.  By browsing those news and articles and blogs, we should be able to stay current with technologies.

For the new app, Vine, I think it will become popular like Instragram. When Instragram first released, people had the same question about it. They thought it had no purpose and other social media tools can let you share photos immediately, too. However, it still got popular. From my own perspective, I prefer taking videos over pictures when I want to record something. I believe there are many people like me. I don’t use Instragram, but I will try Vine. Since there is a market, if the company do a good marketing, it will be successful.

 

Student

1. Staying up-to-date with technology is extremely important in today’s day and age. In order to be successful in business, advertising, public relations, or marketing, it is crucial to stay current. As of now, I would say I do a so-so job of staying up to date. I certainly am not at the front of the pack when it comes to knowing the latest technology, but I try to not fall behind either. I would say the best way to stay up-to-date is simply watching what others are doing and then following those new trends.

2. I think the Vine app will probably have its time in the limelight, just like every other new social media app. Personally, all the different social media apps/sites are starting to blur together. It seems to me that they all do basically the same thing, and like you said “why should I use this?” Chances are though, as soon as it gets popular and all my friends start using it, I will too. I think the app has the potential to be annoying, or be useful and interesting. I would hate it if I was constantly seeing videos of people doing stupid things (like the kind of thing you would see on America’s Funniest Home Videos), but if Vine was an aggregate of exciting sports or news clips then I would like it. 

 

Student

1) I plan on going into the Public Relations field after graduation.  So I will definitely need to keep up on technology! Anyone who plans on going into communication, marketing, and advertising needs to keep up with new technology.  The best way to keep up, I think, is to read industry trades and network with other professionals in your field.  Staying current with technology will not only give you an edge but it will benefit your clients as well. 

2) I have mixed feelings about vine.  I too thought instagram and twitter were fads and pointless. However, now I am well versed in both.  I think that vine has potential to be a popular social media tool.  I can picture my friends and I uploading dumb little videos to share with others that don't go to Michigan State.  The reason why it does have potential to be successful is that it carries important elements from other successful social media.  It is simple like twitter and instagram and I think it may become popular with iPhone user.  I know that eventually I’ll be trying it out. A reason why it may not work: How often does someone take videos?  People snap pictures all the time and I think that contributes to the instagram.  I know personally I have about 2,000 photos on my phone but only a handful of videos.

Student

1. I plan to go to PR agency after I graduate. For PR, traditional media are definately not enough to maintain relationship with their customers, though TV is still the primary medium for PR and that is because TV still dominates the media market for at least 30%. Yet nowadays, PRs are extending their work on social media to establish a more approachable image for their brand and at the same time, saving the cost by using these technologies. For example, I can use facebook Graphic Search to get to know the data of my friends who are planning a trip if I am a PR working for a hotel. I can search the people in my result list and do research what are the most important benefits they look for in finding a hotel. Then I can share a link back to the blog where pictures and videos are inserted, engage people to post comments on it and increase the traffic. Moreover, coupons or discount can be given if users follow the twitter or facebook account. It's cost saving and the data is more reliable and fresh. Staying current is not difficult. It just time consuming. As long as you come up with good ideas, social media is the best vehicle to implement your ideas.

2. Unfortunately I do not have iphone, nor do I have a mac. So I couldn't download the Vine to see how it works. But based on its description, I would assume that it is a video version like Instagram. Personally I think wouldn't use it even if I have an iphone. I prefer using Instagram for snapshooting pictures than shoot a video. I think a picture would be visually enough. Besides, video takes more time to upload and download,

Student

I believe as long as you are in the business world, you have to stay current with evolving technology nowadays.  To me, I plan to go into PR or marketing world, which both need to keep up with newest information and communication tools. I am a very adaptable person and open to all kinds of technology. I think people who can make use of those new technologies at the beginning can win the battle.  Thus, I will keep an eye on the evolving technology and keep trying them. I will also keep learning from professionals and friends around.

Vine app sounds interesting to me. It’s a sign of the refinement of social media. What I mean by refinement? Facebook is like a collection of all the social media function. The “status” function is Twitter, the “Check-in” function is Foursquare, the “picture” function is Instagram and now the “video” function becomes Vine or you can say YouTube. As time goes by, there are more and more social media tools coming up and they focus more on one function. I don’t think I will use Vine personally. It’s like the reason why I don’t use Intragram, Foursquare or even Twitter a lot. I am just not a sharing or exposure person. People who love sharing their locations use Foursquare, people who love sharing pictures use Intragram and people who love sharing their status with friends use Twitter. Thus, I believe people who love sharing videos or shooting videos will be big fans of Vine app. 

Student

After I graduate I plan on pursuing a career in web design, so I have to stay up to date with the latest designs, programs, and technologies. If you want to stay on top with your work and keep everyone happy, then you have to keep up with technology. Your clients are going to want the latest thing so they expect you to know what the latest thing is and how to use it.

Personally, I probably won't use the vine app because it just doesn't interest me. Even though in one of the articles they said that you can't really compare it to Snapchat, I think it's similar. With both apps you can create a short video, but the difference with Vine is that they loop through and you can still go back and look at it again (unlike Snapchat). I do not use the Vine app but with Snapchat I don't really use the video feature very often. If I saw something amazing and wanted to record it, I would just use the video feature on my phone in the Camera app. 

I actually have seen a couple friends post videos on social media via Vine, but they weren't very interesting and didn't make me want to download the app. The only reason I would download it is to test it out to see how it works so I can say I've used it before and can talk about it. That's what you should do with technology that is related to your field of work. If a new version of Adobe Creative Suite is released, I will want to run a demo of it so I can see if it's worth buying to improve my work for clients. You always want to give them the best of the best!

Ross Johnson's picture
Instructor
1/29/2013
New Media, Social Media