S.E.O. MVP: The Copywriter

Written By: Eric Lessens

After researching a variety of different blogs, and reading up some on some tips for search engine optimization there is one key that I feel is the most important thing that will distinguish one site from another when using search engines. When someone first searches an item using a search engine, there are so many different options that come up. Some are sponsored links and, for the most part, the other options that appear are the most popular choices based on the chosen algorithm based on your terms and how the engine works. With these choices right there on the screen, the most important content about your site is there. In order to most effectively optimize a website, it is important to have a very effective, but concise and short introduction to your site. It is important to accurately describe your content in a very informative way, but it must be true because you do not want to cloak your site by using false descriptions that will make it so a user may reach your website and realize that the content is nothing like the description.

With this being an integral part to increasing your rank with search engines you have to master the art that is copywriting. By being able to accurately describe your site in a smallest and most effective amount of words it will result in more people reading the description that is listed, then will click the link to your website. Once they search through your website, and realize that the content is great as accurately described by the title and introduction, they will then do all the work for you by showing others.

Ernest Hemingway sums up copywriting the best, "I did not have time to write you a short letter, so I wrote you a long one."

For more information and student insights on SEO reference New Media Driver's License, courtesy of Michigan State University.

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