The Importance of Website Links

Website links are so ubiquitous that it's easy to overlook their importance. Most websites have dozens if not hundreds of links -- sometimes within a single page.

Links are the primary method which we navigate the web. Even if you're performing a web search it's a link that you click on to visit a site and then a series of links as you explore the site.

Links are the reason the web exists in the first place. The founder of the web Sir Tim Berners-Lee wanted a method for sharing and interlinking research documents, so he invented HTML -- the code used to assemble web pages.

Taking a Social Media Break

OK, how many of you have taken a real break from social media? It could be for Lent, or because you spend too much time on your phone, or whatever.

Here is an article on the benefits of taking a break on social.

Maybe take a moment and look at your battery on your iPhone to see where you spend the most time. Give me a 7 day reading of the hours you spend and what you top social network is. Mine is Facebook and it's 9.8 hours over the past 7 days. Wow!

Ross Johnson's picture

Super Bowl Social

Smart digital marketers are always looking for ways to take advantage of the "second screen" experience. This is where traditional television media attempts to extend the experience to mobile devices. For example, if you're watching The Walking Dead you might tweet your reactions and discuss the show real-time with others who've also tuned in.

Derek Mehraban's picture

2018 Predictions

As we begin a new year full of promise we'd like to hear your predictions for what is coming. Good things? Tell us what you feel is on the horizon in 2018. Inquiring minds want to know!


Ross Johnson's picture

What would you like to know?

We're reaching the end of the semester and you've been exposed to lots of new media marketing strategizes and techniques. While the curriculum covers a vast amount of information in reality we've only scratched the surface. Any given lesson could be an entire course. Additionally, there's lots of topics we didn't cover at all.

We often do a Q&A as part of the last class. Here is your opportunity to ask us questions about anything. It could be related to a lesson we covered, a lesson we didn't cover, work, getting a job or life in general.