Getting Political

Yesterday we saw record turn-out for the mid-term elections. Living in an increasingly connected digital world it's hard to ignore the influence that social media has on not only voting but political views in general.

What was your experience on social leading up to the vote? What type of messages were you being exposed to and by whom? Were you influenced by what you saw? Did you do research to confirm it's truth?

Attract - Engage - Delight

Have you been enjoying reading about Inbound Marketing? The concept of Attract, Enagage, Delight. It's a simple marketing formula. One that you need to master.

Read up on the concept here:

Ross Johnson's picture

Links Make the Web Go Around

Website links probably feel so mundane you hardly think about them. Over time technology can become so ingrained in our daily life we rarely stop to think about its impact. Consider the modern combustion engine in cars. Most days I don't even acknowledge it's existence as I drive from my home to the office. When I stop to think about it, I'm reminded of just how incredible it is. Here we have a machine that creates tens of thousands of controlled explosions every minute allowing us to travel at incredible speeds. Soon, these machines will all be driving themselves.

Derek Mehraban's picture

Comment no resources

Hey class. Lots going on this semester. I hope you are learning and diving deep into the digital marketing for your brands. We are still working on grading, so no worries. Also, you don't have to share resources - only comment on the class blog for participation. 

So does anyone have any big plans for Homecoming? Anyone going to the game? Go Green!

Ross Johnson's picture

What Was Your Biggest Take Away?

We've completed the first class and covered a wide range of potential new topics. Inbound marketing, social, search, content marketing, etc... We'll be taking a deeper dive into each of these digital marketing segments over the semester but we're curious what was the most interesting thing you learned on day one? Why did you find this interesting or relevant?