Clearly, "new media has changed nearly everything", just as Michal Lorenc wrote in the foreword. Not only it changes the way people communicated, interacted and/or being entertained, but also it changed the way people thinking about questions. The book provides many insightful ideas for us. To me, the discussion about geolocation services in chapter 6 is most inspired. Before reading this, I was not enthusiastic about any geolocation software.