Lululemon’s online advertising has been extremely successful and
have used a lot of innovative online marketing methods to further their
awareness and sales. Advertising campaigns now-a-days should be using all
methods of online advertising in order to become more successful. At this point
in today's world, online activity has only been increasing and all social media
platforms should be used by a brand to target their audience. Because of this
turn towards social media platforms, I would advise against spending too much
money and effort into display advertising.