Example Work

A Holiday Inn Express Campaign: "Affordable Family Fun"

Target Market

One of the most important first steps in building a new digital strategy for a company is picking the correct target market. Holiday Inn Express’ target market aims traditional at men ages 35 to 54 business travelers and last minute booking (Holiday Inn Express Website). However, with the new target demographic for this task it changes the strategy. The target markets for this campagin are families and couples.

Holday Inn Bahamas Campaign

Digital Campaign Keywords

Digital Contagion_Kleenex Digital Strategy

Kleenex is the leading tissue brand in the US. The brand name has even become a synonym for tissue, which some might see as a negative for the brand since it takes a little away from brand recognition. However, this “curse” can be twisted into a blessing. Current trends suggest that consumers now look for brands that are more relatable, engaging, and consumer friendly.

New Lions Digital Strategy Set to Increase Brand Awareness

The Detroit Lion’s brand holds a special place in the sporting world today. Ever since being introduced to the NFL in 1934, business owners have made it a priority to continually represent the Detroit Lions franchise in a successful manner. However, during recent years we’ve realized that both ticket and merchandising sales have decreased at a steady rate.

A Holiday Inn Express Campaign: "Affordable Family Fun"

Target Market

Holday Inn Bahamas Campaign

Digital Contagion_Kleenex Digital Strategy

New Lions Digital Strategy Set to Increase Brand Awareness

A Digital Strategy For ASG Renaissance