Google Glass at MOCAD

Once upon a time, Social Media itself is the cut-edge technology for us to leverage our marketing strategies. Nowadays, new technologies have innovative trends to be more and more personalized and individual-oriented. Like the Google Glass, this kind of technologies will substantially make difference in our daily life as well as the digital marketing world. Today, the Internet makes the distance between people more and more remote because its natural attributions. However, social media did a great job to reduce the distance by establishing immediate conversations and that’s why it’s thrived. The key of the issue is connections and interactions. The Google Glass also has exclusive advantages and potentials to do the same thing if it’s appropriately marketed. Along with the pace of globalization, communication barriers such as languages and traditions could be removed by utilizing this kind of technologies. Though people may need time to adopt the new method, it is naturally acceptable and profitable because it will ultimately fulfill the need from the public as well as our newly formed digital world. Moreover, equipped with wearable and interactive technologies, marketers can embed more information based on locations, individual preferences, and businesses’ needs. This makes the technology a product for everybody to make some difference. Thus, Guerilla marketing and viral marketing could have a revolution to be more fun and more targeted. All in all, the technologies like the Google Glass have grate potential to be successful. 

I think that Google Glass will change how we interact as social media marketers, however, it will take some time for the general public to warm to it due to the huge price tag.  While Google has made the argument that you can use Glass instead of your phone or computer, the truth is many people are already tied into their phone through a two or three year contract and cannot afford the newest technology.  Once word of mouth spreads about how amazing the product is from innovators and affluent consumers, then the general public will begin to jump on board.  If I were marketing this product, I would try to advertise it as the first (and only) of its kind and try to carve out a niche market.  My target audience would be 25-50 year olds with an annual salary of $50,000 or greater.  I would go after professionals who want to be connected everywhere they go and can translate anything in the world at the drop of a hat.  This technology brings us closer than ever before to achieving a sort of A.I, and I would try to get people to understand that by wearing Google Glass, they have now upgraded their minds and brainpower by 1000% due to the computer in the glass.  The apps are going to play a big role in selling this technology but I would start a commercial by saying "never try to learn a foreign language again", then show someone put on the glass and look at a sign that instantly translates the phrase into ten different languages.  This is one of the millions of opportunities to market the technology and I cannot wait to see how Google uses this technology to take over the market!

Google Glass will make us more social. I have saw an example about how it helps us to become more social. "Say you’re sitting in a restaurant and people sit down next to you. Today, without physically walking up to them and starting an old fashioned conversation, there’s no way to actually find out information about them. Yes, there are some mobile apps that help in this process but I haven’t found a good one yet. In 2 years, you’ll easily look at them with your augmented reality glasses, see who you’re mutually connected to as well as any sort of common ground." This will change the social media and social media marketing. However, I probably won't try it on. Since privacy should be concerned. To admit that nowadays, social media is part of most people's life. It is a large part of the life but it can be left behind if others issue come out. Based on the Maslow's pyramind, people will meet the basic needs and then continue purse higher needs. Google Glass has potential market, but I would leveraged it to the marketer about necessity. Once an ensurment about my basic needs, I will think about purchase it to make my life convienent. However, it will benefit me if I have a need to get more information. Not all people around the world need it. It won't be a better platfrom than promoting Google phone.

Technologies like Google Glass will make social media and social media marketing more seamlessly interactive than they have ever been before. As it is now, QR codes can be used to make the consumer interact with the advertisement, which is sometimes a good tactic for a more memorable ad. Instead, with Glass, the consumer wouldn't have to be as active in the process. They look at the ad and the interactive portion of it appears without even 1 click. Like wearing 3D glasses, the ad would have more depth to it and would be more stimulating and potentially then, more memorable for the consumer.