Michigan State Spartans Football Victory in Ann Arbor

Derek Mehraban's picture
Instructor
10/22/2015
Google, Social Media

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Hope you enjoyed the exciting game this weekend between Michigan State University and the University of Michigan football teams. Curious what you thought of the game? 

Here's a great new highlight video that shows the finish and celebration, including Coach Dantonio in the locker room post game. 

 

Comments & Feedback

Student

One of my favorite moments in sports history. looking at this over a year later is cool. What is even cooler is see how this is played every where still. The school has even picked up on this and started using it as a marketing tool. During the michigan game this year at half time even tho MSU was losing they played that clip and the whol feeling of the stadium changed. It shows you how the proper timing of things is all that really matters.

Student

As I am putting together my Pintrest Board for my final exam, I've been thining a lot about how companies track profitability of using Pintrest to advertise. How do companies track this, along with how do they track how often their products are viewed on Pintrest? For example, there might be artistic pictures of Hunter Boots on Pintrest that aren't even associated to the company. Even though Hunter Boots isn't paying for this endorsement, how do they track it?

Student

Regarding the Big Idea in the full Digital Strategy, should everything ultimately relate back to that Big Idea and incorporate the Big Idea? Or are some concepts allowed to not relate completely to the Big Idea?

Student

How does a brand go about deciding their digital strategy budget? 

Student

i do not know about footbal but, i know this one. people in MSU are pride of this victory.

Student

it is cary to win this game, go green go white

Student

It's crazy how much media influences us.  For example, the U of M fan with his hands on his head after the last play...we all know who I'm talking about.  Just having him on camera for 3 seconds has made him the icon of U of M for that game.  What other examples like this can you think of?

Student

As an avid internet-goer, I know that I personally have gotten really good at ignoring most online ads. When will marketing online become obsolete?

Student

For the digital strategy plan... do you want us to mirror what we portrayed on our Pinterest boards? How do you want us to explain our hypothetical "budget". Also, most brands have a strategy for just about all social media platforms. Do want us to to pick what social media fits best for our brand? i.e. Pinterest and facebook seem like the ideal choice for Starbucks, who thrives of imagery and demonstrations.

Student

whats considered as good elements in a mobile app?

Student

Is it more important for a company to focus on effectively using all of the most popular social media platforms for marketing or is it smarter to focus efforts on the specific platforms that they have found the most success with?

Student

What are the biggest differences between marketing on Pinterest and marketing on sites like Facebook or Twitter?



Student

If you were making a pinterest page for a brand, would you want to create all of your pins organically, or mostly just re-share other pins? Would making them organically direct more traffic back to your page or make no difference?

Student

Is a mobile website or a moblie app more effective? Where should businesses direct consumers, to an app or moblie page? 

Student

How important is Pinterest for most industires compared to other social media platforms? Is it known as the top platform in any industries?

Student

In your opinion is it more important for a brand to focus in on a mobile friendly website or a free downloadable mobile application?

Student

Will the amount of followers and repins impact our grade on the next assignment? 

Student

Do you think creating mobile website and mobile app is more beneficial to a certain type of brand?

Student

In the class textbook, there's a section on making news go viral. I have Sam's Clib for my brand, and how would I make any of their news go viral, besides putting out content that shows their newest deal?

Student

Do mobile websites and full websites have the same group of team members that work to generate the website?

Student

After the game I was absolutely speechless with my dad who went to MSU as well. There were no words that needed to be said except for: HAIL NAH.

Student

Will we get to learn and get hands-on experience with designing a app?

Student

Is it better for all companies to have mobile apps since th gernation is more likely to navigate through apps before they navigate through websites. 

Student

Adding to the football frenzy, my question is about influencers, ambassadors, advocates, bloggers and fans. Can they all be rolled into one? And, do you see a potential in a fan transforming to an active blogger to transitioning to an influencer, ambassador and advocate? Are there any examples that you can share where a normal person (fan) has gone to fetch the limelight and celebrity status of being an ambassador / advocate?

Student

I perfer use phone browser to login in desktop verison more than mobile app.

Student

How important has mobile marketing and mobile app development become in the business world?

Student

Is it useful to put keyword links in on our Pinterest and Facebook page?

Student

What do you fine most engaging on Pintrest?

Student

If you have a popular company such as Coach, What are strategies to effectively enhance your mobile platforms to make sure they remain engaging to existing customers? 

Student

With the fact that more and more audiences start to ignore the ads displayed on Facebook, is Facebook still an effective tool for brand promotion and advertising?

Student

What's one of the biggest factors in effectively marketing a business on Pinterest?

Student

As advertisers, we know the facts, but the clients don't. How often do clients actually take your advice and deviate from their original plan?

Student

What platform would you recommend to create a responsive website that is also SEO conscious?

Student

My brand Dove seems to put their website in general as well as their web app on the back burner. Is there a point at which a brand decides its target market might not be using their web app as much as social media therefore allocating resources and time toward something else? 

Student

As the development of internet and mobile, online and mobile marketing become important nowadays. Do you think the content market still have influence on promoting products? Does it have beneficials for our brands?

Student

Is there any websites that helps narrow down a global companies target market?

Student

Is there any websites that helps narrow down a global companies target market?

Student

Is Youtube really heavily used by brands or is there a specific sector that utilizes it more than others? It seems like video might not extend to every brand/product. Although I'm sure one could find a way to do it, I wonder if there's a specific type of company that excels on YouTube?

Student

Many website home-pages have a link you can click to download that company's app. Why spend money on an app when they could put all the same information on their homepage? It seems to make more sense because the if a customer clicks the link, it means they are already on the website. Seems like an unnecessary step to bring them from your website to your app.

Student

What do you expect our Pinterest board to presence? How does it to attract our target audience? Or what we learned from this class to promote our brand? Do you have the example for us to look over which could help us to figure out what it should to be?

Student

Are there any fields of service or companies that don't need a mobile site? I honestly can't think of any, today's society is so consumed with mobile that I feel like just about every company and genre of service can use mobile to their advantage.

Student

Is it easier to create a dedicated mobile version of an existing website or simply make an existing website responsive to mobile? 

Student

Is it beneficial for all companies to have a Pinterest account? Since the site's users are mainly female I think that limits it to companies that are targeting women. 

Student

Would it be suitable to market on Pinterest for a car brand? Because it seems like that the target audience of most of the cars would not view pinterest.

Student
For online marketing, should the budget matter in accordance to sales? I saw a lot of tips of having the budget come out of "gross sales" and is this because it's expected to be part of selling instead of its own category?
Student

How do companies decide if they would benefit from making an app rather than just a mobile version of their webiste? How much does it cost to make an app and how much do apps help in advertising?

Student

How do brands decide whether they should invest advertising in certain social media platforms over others? It makes sense for department store brands, such as Bloomingdale's to use platforms such as Pinterest and Instagram in order to promote the products they offer to consumers. What kind of brands would use LinkedIn as a major marketing platform?

Student

Not sure if I am supposed to comment on this, but I did not see another blog post.

Do you think the quality of the mobile website enhances the popularity and overall success of a company?

Student

The Michigan win still feels good. My question is what is the power of having a strong pintrest board in the buisness world. 

Derek Mehraban's picture
Instructor
10/22/2015
Google, Social Media