Turn Your Passion Into a Career

Ross Johnson's picture
Instructor
11/2/2016
New Media

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What's more important, loving your job or making a good living? Are these mutually exclusive? We talk a lot about digital marketing, but as professionals in the field we often feel we have insight to give about work and life. As a business owner, I feel lucky to have realized at a young age that you could "work to live" instead of "live to work."

For me, this meant starting businesses. While many of my initial business didn't work out, I've now run a Michigan based web design agency for over ten years and a Project Management software company for three. Starting a business is not the only way to be happy and successful, but I do want you to know it's a very viable possibility.

The truth is, there are career opportunities for anything that you're passionate about. While some avenues might require a business to be successful, others just require hard work and determination. Take fashion for example. While your expertise might be in marketing, you might love fashion. There are plenty of fashion designers who need marketing help. With enough networking and proving your skills, you could land the job of your dreams. Or, maybe you start a fashion blog as a business?

What are you passionate about? Do you see any career opportunities with it, business or employment?

 

Comments & Feedback

Student

I believe that loving your job is more superior than making a good living. In order to be the best that you can at your job, you need to love it. You're not going to put your all into a career that you're suffering to do and dreading to go to everyday. When you're doing what you love, everything will fall into place sooner or later and the fact that you put your all into it will pay off. 

Student

I believe loving your job is more important. Your career is a huge part of your life and if you choose to do something you don't enjoy, your wasting years just getting by. I don't think the idea of loving your job and making a good living are mutually exlcusive. I know people who have both, people find it difficult to find this common area but once they do, they don't regret it.

Personally I am very passionate about sports. I have played a variety of sports since I was young but mainly soccer. I would love nothing more than to work for a soccer club or organization when I am older and somehow combine that with advertising or marketing in order to mix two of my main passions.

Student

I think it is important to have a passion for your career. I have personally experienced the need to have an interest in what you are doing when I was choosing my major. I first wanted to go the pre-med route during college because I wanted the financial aspect of being a doctor. However, I soon realized I did not have a passion for science, and I dreaded going to class and would often put off my homework because I had no interest in what I was doing. Not having an interest in what I was studying made me feel very unsatisfied emotionally. I believe this is akin to what it would feel like if you were in a career that you had no interest in being in. A lack of passion makes you unmotivated and emotionally unhappy. I actually stumbled upon the field that I have an interest in. I took a basic COM 100 class my sophomore year as an elective, and I feel in love with communication. That class influenced me to explore majors that involved the communication aspects I was learning. I switched the next semester to Advertising, and I absolutely love it. When I found a major I was passionate about, it motivated me to become very involved in projects and clubs and put in the extra effort. My grades have improved exponentially since I switched majors, and I do think it has to do with me being genuinly interested in the topics. 

Student

 

I will open my cake band in the future and I will promote my own brand by social media

Student

I am a firm believer that it is more important to love your job than it is to make a good living. I would much rather be happy with what I do on a day to day basis then be stuck in a job that I hate but make a lot of money. I am passionate about planning things, especially events. I love planning parties, events for my friends, and vacations. I've decided to take this love for planning and create it into a career as an event planner. This can be both an employment opportunity and a business opportunity. My goal is to start by working for another event planner, and once I get enough experience, starting an event planning company of my own. I believe if I ever had a job in a business that I wasn't completely satisfied in, then I wouldn't be satisfied in life as a whole. 

Student

This is also something I have thought about a lot. My dad used to always give me a hard time about not going into the business school - but to me I wanted to be happy over being over payed. Just two weeks ago I met two men in their late 20s outside a concert venue. We started talking about how we were in college and they told us not to worry about anything besides going into a career you love. They are great at their careers, but they hate them and they hate going every day. That is not the life I aspire to have. I am a restless person already, so I strive to have a flexible position that allows me to experience new things. I am passionate about music. I hope to go into the music industry with a festival or venue and go into event management. I believe it's something I will be able to succeed at. I am in my second internship in the industry and I love it. And everyday I work on expanding and building my skills more. If you work as hard as you can, you have just a chance as anyone.

Student

It's taken me almost 4 years of college to realize that loving your job is more important than making a good living (I guess, depending on what your idea of a "good living" is)

I think of loving my job as setting my alarm at night and waking up excited to get out of bed and start the day almost every day.  I would much rather have a job that I enjoy as I'm going to end up devoting the next 40% of my life to that job.  Money is frivolous, it's nice to have but I value my time and energy more than I value commodity. 

I guess I'm not really sure what it is that I am meant to be doing with my life but I can guarantee that I will be chasing happiness before I will be chasing money.  If I find myself waking up in five years dreading getting out of bed everyday, I hope to have the ability and courage to change my job or life around to make it more enjoyable and that I will have the support of others around me to do so.

I've always been passionate about helping others, especially children and the disabled.  I hope to one day teach either at the high school or collegiate level once I've gained experience working in the advertising and marketing industry.  I hope to be the person that inspires others to chase their dream's and improve their lives, I think that would make me the happiest.

Student

I am passionate about pets care and pets welfare. I love animals since I was a little girl. I know in United States, the system of pets care is almost complete. But in China where I was born, the pets care and pets welfare is not perfect, even there is no law to protect those little creatures. Therefore, I wish I can have a regular place and a professional team to protect homeless dogs and cats and other animals. 

Student

I am passionate about governmental affairs. I have now had 2 jobs in the government sector..one being a lobbying internship and the other being a communications intern at the Senate Majority office. These jobs have made me realize how I enjoy being involved in witnessing the legislative processes of our state/country. This has made me want to be a part of a field where I can help make decisions with others. These decisions I would help would help direct the way in which our state our country functions for the better. No, I do not want to be a senator, but I really like the direction I am headed in and I hope I keep landing jobs where I can continue this. 

Student

I am very passionate about what I am studying. I am going into Occupational Therapy and this is something that has always interested me. Every since I was a little girl, I watched my grandparents have knee, back, ankle, foot surgery anything you name it. I have always been interested in science and watching my grandparents go through therapy has really interested me. I do see career opportunities and will attend graduate school after school next year and will hopefully become a certified Occupational Therapist in the near future. 

Student

I am super passionate about pop culture. Pop culture has always been interesting to me. I used to think no, I can't see any career opporunities with it. But now I really think I want to make pop culture part of my everyday life. Whether this be working for an entertainment company like E!, or an advertising agency. Writing posts, updating social media platforms, etc/ I think I will love my job if I get to stay with with today's trends. 

Student

We've all heard the phrase "do what you love and you'll never work a day in your life." It wasn't until the summer of 2016 that I fully understood what this meant. I was interning at a zoo, literally getting to haul animals around and teach little kids about them. Living the dream. Really. This was an unpaid internship, in fact, you might even say it was costing me money, as I was commuting from almost an hour away. But I found myself going above and beyond, working extra hours, signing up for multiple programs, staying after my shifts for no other reason to hang out, because I simply loved it that much.

The job market for zoo educators isn't huge. What's more, even if I do find a job opening, it will likely be out of the state (not my preference) because there are, what, four big zoos in Michigan? On top of that, I'm not going to be living large. I'm certainly not going to be breaking the bank, especially because many zoos are non profit, but I've found that this doesn't bother me as much as I thought it would when I was younger. If an unpaid internship could feel paid to me simply because it was so rewarding, I can't even imagine how gratifying an actual career in the field would be.

Student

I am firm believer in finding your passion. If you can do something that you love, then it won't feel like work. We are all made to find our passion. And once we do, we will know. We should put out talents to work and not let them go to waste. I also think that you shouldn't pursue a career solely for the money. That will come. And you shouldn’t be discouraged if your field doesn't pay that well because everything works out. You are on the path that you should be on and that's all that matters. 

Student

I am extremely passionate about animals and their rights. I have been a vegetarian for 3 years now and dedicate my life to educating others on the cruelty and suffering of animals. I was actually an animal science major, up until this semester when I decided to change to advertising. When I told my advisor I was switching to advertising, she said "I bet you don’t believe me when I say that animal science and advertising go hand and hand." It wasn’t till I started learning more about advertising could she be more correct. Advertising is all about telling people something. You want them to hear your voice (ultimately to buy your product or to promote brand awareness) but whatever the reason you want people to hear what you have to say. In the future, I hope to help animals and use my advertising degree to the best of my ability. If all else fails, I keep vet school as an option as well. 

Student

I am extremely passionate about volunteering and non-profit work.

There are plenty of ccareer opportunities with non-profits. They need a lot of help considering that most them dont give out six figure salaries not a lot of people my age are interested. A lot of people are passionate about money so they dont really care what they do.

Non-profit work is extremely rewarding. I have always wanted to change the world and only recently did I relaize that it doesnt come from solving world hunger over night but by making small differences in the community around you and inspriring others to do so as well.

Student

I feel that it is more imortant to love your job instead of making a good living. I would rather wake up in the morning and say "I want to work" even if it is a low paying job, compared to a high paying job and dreading waking up and going to work every day. I am passionate about making other people happy and there are many opportunites out there that will allow me to make this happen.

Student

 My dream job is to be an owner of cakeshop and have my own cake brand. I am crazy about elegant and delicate cake and baking. So that, for this class, I picked up Wilton as my brand and I want to learn how  can I use social media to pormote my brand in the furture.

Student

I love this blog post and find it very intersting. I actually have always thought about this and struggled with it for a while. I came into college knowing I was really good at math and physics because my brain worked well that way. I naturally then was good at enginerring or finance. I decided though that in my life I was more intersted in doing somthign I loved vs working to have a happy life because that really never works out as planned. I as a person am passionate about opening my own boutique something no one has ever done before. I want a store that ties together the foodie and the shopohalic. Naturally I decided to then go into entrprenurship/innovation as my minor. 

Student

I love this blog post and find it very intersting. I actually have always thought about this and struggled with it for a while. I came into college knowing I was really good at math and physics because my brain worked well that way. I naturally then was good at enginerring or finance. I decided though that in my life I was more intersted in doing somthign I loved vs working to have a happy life because that really never works out as planned. I as a person am passionate about opening my own boutique something no one has ever done before. I want a store that ties together the foodie and the shopohalic. Naturally I decided to then go into entrprenurship/innovation as my minor. 

Student

I am passionate about a variety of things such as clothes, sports, and having fun. I believe my problem is i wouldnt know whether to start a recreational center, or an clothing store. Maybe i could make basketball jersy's to contribute both Sports and apparel all into one. What do you think?

Student

I think its super important to love what you do. My mom loves to say "love what you do and you'll never work a day in your life". I really try to live by that. But I feel like people in my generation are so concerned with just getting a job that they take anything that is offered to them, instead of being picky or not settling. I also think we're afriad to fail. So many young people have amazing ideas to start their own businesses or try to get investors for things but so many are afirad of failing that they dont even try. It might be hard at first but history proves that passionate people tend to be successful as long as they work hard too! 

Student

I think it is more important to love what you do. I have friends who make very modest livings and love their jobs, and those who make very good livings and really dislike their jobs. I think overall enjoying what you do is more important than money because it makes you happier, however if you can find something you love to do and make a good living that is the goal. For me, i would rather love waking up to work for 40,000 than dread going to work for 200,000. I love the Advertising feild and im very excited to work in it, however i would also love a career in music or fitness. I have been playing the guitar for 5 years and love music, however i have never attempted to do anything with it, and the same goes for the fitness industry. I tend to go to the gym 6-7 days a week and love working out, and being a trainer is something I think I would also highly enjoy. However, overall i know i enjoy the Advertising field and I know that would provide the best life, so therefor i believe I can find both money and happiness in that feild, however I would love to work in either of the other fields as well.

Student

I am passionate about sports and love them sports, want to run adds for them

Student

I have always been a pretty social person. I like to think I am good at creating conversation when talking with someone I just met. Because I believe I have good people skills, I think my passion lies within that category. I love to work with people and I love talking to people. If I were to be making a high salary in a job where I sit behind a desk and work alone, I know that even though I would be making good money, I would not be truly satisfied. It is so important to love what you do in order to succeed. Therefore, I hope to find a job out of college where I am able to have face-to-face contact with clients and work along side people who are similar to me in that they like to be social. 

 

Student

I am passionate about sports and there are many oppurtunities in the athletic world as it is one of the biggest business currently. Getting a job involving athletics would be ideal, but I do think I can be satified in other areas in the business world. I try not to have a closed mine and willing to accept different oppurtunities and work hard

Student

One of my favorite quotes is the one that goes: "Do something you love and you'll never work a day in your life." Another one is: "If you do what you need to do when you need to do it, someday you can do what you want to do when you want to do it." If you want to spend a large portion of your life doing a job you enjoy and being able to provide for yourself while doing it, I think it's important, as you mentioned, to put in the hard work - the networking, portfolio building, outreach - while you have the chance. Building a network and beefing up a portfolio does require a TON of work, but in a few months or years when you have your dream job in your dream location, the payoff is more than worth it. 

Student

I think that it is very important to enjoy what you do but it is equally as important to be financially secure. There are things that I want in life that need to be paid for with money and not happiness. The most important thing to do is make the most out of the job you have and if you don't feel fulfilled in that role, search for another job that will provide both happiness and financial stability. 

Student

I think it is extremely important to love what you do. One of my professors once said that if we love what we do it really won't be  considered "work". I am passionate about music, people and animals. I definitely think there are career opportunities with my passions. I hope that I can get involved with social media or sales to be able to help people and animals. It would be amazing to do public relations/advertising for a big music festival

Student

I think it's important to do something you love, rather than focus on the financials.  That being said, it's important to find a good balance, as it is essential to have a certain amount of money, for the foundation of life.  However, I think people tend to be more unhappy when all they have is their career, and that's all they focus on.  It's important to be a well-rounded person, and to love your job, within reason.  No one likes a person who can't leave work at work, and obsessively talks about it.  Gotta find that happy medium!

Student

I think that loving your job is more important than making good money. I am passionate about the guitar and would love to pursue the music business. My brother has been making guitars for a few years and it would be amazing to try and start a business with that. Then it's the best of both worlds with making good money and doing what I love. 

Student

I do not think loving your job, and making good money need to be mutually exclusive. This may not be as easy from one person to the next, but everyone should be able to achieve this at some point in their career. Personally, loving my job would be more important than making a good live, but this might not be possible early on in my career. For myself, and many other people you may need to build up your resume, and experiences to be able to achieve a job you love. 

Student

I love fashion and would love to someday do advetising for a succesful women's retailer like Bloomingdales or Express, or eventually be a purchaser for a women's retailer and have a hand in the actual clothes that they buy. I love keeping up with fashion and seeing the latest trends. 

Student

I'm very passionate about animals! I hope that one day I could work for an animal organization and handle their PR. PR for animals is quite important especially for dog breeds like pitbulls. Animals don't have their own voice, so how their PR is handled is extremely crucial. I hope to use my career to not only better myself but better others & even animals hopefully.

 

Is there a line where one can be too passionate about their career? How can this affect their job? 

Student

My passion is event planning. With my passion I want to do event planning and PR for the NFL. They're are ALOT of opportunities for event planning and PR including starting my own business. I also, enjoy cooking which i could incorporate into my business. 

Student

I am passionate about both film and video games. There are endless career opportunities in both of these for my major (advertising). I could really see myself doing some advertising work in the film industry and I think I could do a lot to help change the way that movies are advertised. As a fall back I think I could do well in video game advertising, but I just feel less sutied for it. 

Student

One thing I'm really passionate about is summer camps and the benefits, values and freedom kids learn by attending summer camps. I have gone to a summer camp since I was in elementary school and have really seen how it benefits me in almost every aspect of my life. I have worked at a summer camp the past three summers as a counselor but it wasn't until recently I realized that I could probably find a full time position at one. Summer camps need advertising and marketing just as much as any other business and I am excited to look into camps that offer those opportunities. Doing something I love for a living has always been a criteria for my future employment, I want to leave work feeling rewarded and happy everyday.

Student

I am passionate about editing different kind of interesting video. This is also some how related to my major, advistising. I believe it is more important to work to live instead of live to work. Having a job that you love is not a easy thing for a lot of people. People nowadays are more likely to look for a job that has high income because the world competition and life needed. Luckly, my interest is kind of relate to my major, I can also do it during my free time. I believe there are many career oppotunities for my interest if I know how to do it well and keep improving myself.

Student

I love making friends and traveling. I pretty enjoy these. And I love to collecting these ideas or stories and then create a new thing. I think makrting anf advertising is avery good way to show my life on it. That is why I choose design and advertising to be my majors, because I really hope to spend my life to work with those feild. I just need to continuse repeat the process. 

Student

I am very passionate about dancing and animals. Although I have not thought about the marketing component of these hobbies before, it is interesting to think that marketing could reach to almost any hobby, making it a versatile occupation. I have kept my foot in the door with dancing and I have a very real chance with a career as a professional coach. My dad is all about being his own boss, I believe this is the route I will go once I am a veterinarian. Having options feels comfortable and as you mentioned, living is more important to me than working to die, so it is necessary that I love what I do.

Student

I love to travel very much. I like to travel around the world with my good friends and eat delicious food. I think I'll be able to put all my travel experiences on my blog and share it with everyone. I would like to share my own favorite hotel and food and also tell travel tips to everybody , so I will get a lot of fans, get more attention heat. When I become famouse, there will be a lot of companies spend money to invite me, ask me write experience for their hotel or restaurant .

Student

To add to what I said last week, there are some things that I have thought about. This is a difficult question because one can be in the situation where they hate their job but they love the money that they make at it. If you love your job but don't make enough money to put food on your table or make payments for bills that could add a lot of stress on to your life. I think a happy medium is extremely imporant. I hope to one day find a job that I love, that doesn't add stress to my life. I am a waitress currently and I hate my job but I enjoy the money that I make. I feel like I am pushing through my horrible work days to pay for things such as my car payment, my spring break trip, and of course, the expenses that come with being a college student. 

Student

I am passionate about digital marketing, blogging and fashion. I run my own fashion blog and have gotten to collaborate with some amazing brands in the process. It makes me want to absorb all the information I can about digital marketing and it feels so much more meaningful when its for your own personal brand, rather than someone elses. Hopefully I can grow my blog enough so that I can make enough income to take care of some of my usual expenses. I love doing it so much as  a hobby, it' would be great to earn more money from it than I am now.

Student

I'm very passionate about bringing valued experiences to people. I think that advertising is somethat that is viewed by everyone and it's something that has the power to connect individuals to the brand itself and to others if done correctly. I would really like to start my career in media and understand digital media and eventually one day become an expert in this area.

Student

I'm really passionate about learning from others, adveturing, and going to new places. I currently work for a multimedia brand specialization firm that specializes in outdoor lifestyle. I love the thrill of adventure and fun, and want to experience that with my job. Ideally, i'm trying to take my passion and apply for a media communications specialist position for Gopro. I'm also super passionate about social media and photography, so this ideal job encompasses my hobbies.

Student

I am passion about marketing analysis becasue I think every campaign has their own marketing rules. So I have much interest with digital marketing and love to discover what's the differences between campaigns. I see many opportunities about marletings so maybe in the future i will take a job related with marketing business. And I will pay full of my passion with my job. 

Student

I am passionate about fashion, my major is advertising and I see there are many jobs about fashion and advertising nowadays. For example,  many big fashion companies will have the advertising department for promotion. It is important to choose a job that you have passion on it, in that way, you can do things well and always have energy to work.

Student

I am passionate about designing apps.  Of course this can mean career opportunities for me.  I have already thought of many ideas but I'm in the researching stage of my ideas.  This would mean I can work on my own time, which is what I desire.  My question is, what are the risks to taking this path? 

Student

As I stated last week, in order to love what you do, you have to start from the bottom. I have recently experienced this feeling as I have gotten an intern position at an insurance company. The internship is unpaid and I am basically doing office work like making copies and addressing envelopes. Although this is a "marketing" internship, I am not really doing anything marketing related. The reason I agreed to this internship was so that I would have some experience working in an office and have something to put on my resume. Hopefully by doing this, I will have a greater chance at getting a job that I like post graduation. 

Student

To add on to what I had to say last week, I was able to work this week for something in which I had a passion for. This weekend, I interned with MSU athletics, as I do every football game. But, this weekend was one of the better ones due to the win. With the passion that I have for sports as well as marekting/advertising, this internship is perfect for me. I find myself each time entering this internship trying to see what I can do better each time, and I am never annoyed or angry being at work. I love my internship and I feel as though I will use this passion to gain a carrer in the long run. 

Student

This weekend I was able to expand on my passion for event planning. As discussed in last week's blog post, I want to become an event planner preferably in the sports business world. But any event that would provide me with experience would be something I would love to take on. I was given the opportunity to plan a wedding. I took on the challenge in August and it was finally wedding weekend. I was able to facilitate a venue, contact a DJ, caterer, photographer, and muscisian. THis provided me with experience that taught me a whole lot about the inudstry. I can't wait to see what my future holds. 

 

Ross Johnson's picture
Instructor
11/2/2016
New Media