Blog | New Media Drivers License Seminars

The Future of Media

The way in which people consume media is changing. In many ways, it's becoming more democratic. Fifteen years ago the only way you could get in front of peoples screens was if a major broadcasting company deemed you worth. Today, anyone with a smart phone can record and upload content to YouTube. Many stars have been discovered based on YouTube videos alone (for better or worse, Justin Bieber.) This shift has occurred on both sides of the spectrum. Television is no longer the only way to consume entertaining content. Soon, it will no longer be the most popular way.

Derek Mehraban

Yik Yak and Spartan Basketball

I know many of you are on Yik Yak. This company has grown like crazy since it began in 2013. And this article in the New York Times talks about how it's used for some interesting purposes. Even MSU is mentioned in the article.

I'm curious how y'all use Yik Yak? Does it get crazy in some of your classes? What classes have the biggest Yik Yak usage from your experience?

Graham Davis

Clickable ads coming to Instagram

Instagram is one of the most popular social networks around today – but for advertisers, it's always presented sort of a problem. So far, Instagram ads have been very limited. Only a few select companies could use them. And, the ads that appeared were almost solely designed to gin up awareness around a brand or product – but not to allow direct clicks/sales.

Instructor

The Ramifications of an Instant Access World

No one can argue that technology has improved our lives in many unpredictable ways. It has changed the way we communicate, interact, work and shop. I find particular interest in the slow departure from typical work environments. Many companies are finding there is little to no need for an office at all. Remote work is not only easy, it allows you to hire from a much larger talent pool (i.e. hire from anywhere, not just driving within distance.)

Instructor

Editor - job for the future?

Seth Godin

In a recent post Seth Godin was interviewed and talked about how it's more important to have editors than brand managers. What a concept. This fits in well with the content and inbound marketing approach. And brands have to tell stories to engage their audience and essentially make sales.