Blog | New Media Drivers License Seminars

Welcome to the world of digital

So it's your first week of the New Media Drivers License. This class is a great opportunity to learn a massive amount about new media marketing. How much you learn will be determined by the effort you put in.

Weekly blog posts are one of the ways you can get even more out of this class. Each week we will answer questions you have regarding this weeks subject matter. This isn't a place to ask questions about the assignment, rather questions you have about the topic in general.

Instructor

What do you want to know?

Most of you will have a dozen or more jobs in your lifetime. Some job changes will also mean a different career. Switching jobs is hard enough, career changes can require years of training and acclimating just to be at the same level you were previously.

Instructor

Elements of an Effective Digital Strategy

An effective digital strategy is well researched and detailed. Every semester we grade digital strategies that don't understand the organization or target market and make broad, non-specific recommendations.

Instructor

Where is online video going?

Earlier this semester Derek talked about the rise of online video. Facebook isn't the only platform where video is gaining momentum. Instgram is seeing an increase in video content and YouTube is getting more engagement as well. Users are searching for "How To" related videos in particular. Some marketors are claiming that all buisiness should start producing howto videos to capitalize on this trend.

Derek Mehraban

Five Tips to Delight Your Customers

Delighting customers is integral to the inbound methodology but is often over-looked. Customers can become free promoters and brand ambassadors when they are treated right. Here are 6 tips for truly delighting your customers:

Personalize it: Give customers an opportunity to share information about themselves, maybe by filling out a form, and then use that information to enhance their experience! When you send out emails be sure to use the information you have to make them as personal as possible.