Weekly Questions for ADV 420
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What do you personally think the most important part of this class is? I know its all important but what do you think is going to be most helpful to us?
The most important part is the stuff we don't teach you. It's the light bulb that goes off in your head as you learn this stuff. It's when you realize that you have a great power to make things happen in your future, and digital gives you the tools to do it. We don't teach you how to code apps for example. If you could do that you could make a lot of $$$ right out of college. But chances are you're going to have to train yourself. All this is self learned. So my friend, what did you learn? What connects with you? And what part of this class do you think can influence your future the most?
What goes into "Very Valuable Emails?"
It depends. Depends on where you are in the purchase cycle. Depends what information you need to move forward in the sales process. A valuable email could be a coupon, or special training information, or introducing you to the person you will spend the rest of your life with. And that's the job of the marketer to figure out what the prospect would consider valuable. And to make a guess on when is the right time to get them that email. And to write it in such a way that it delights the reader and makes them excited for the brand, product or service you are offering. You can make any email a valuable email. And some emails are just shit.
Is it possible for social media to damage a brand image?
Yes, it is very possible. Think about when brands, and I mean large brands mess up on a social media response over a serious customer service issue. That often blows up. Or think about the founder of Jimmy John's who is a big game hunter and shot an endangered black rhino. And now everyone says boycott Jimmy Johns. That could really hurt business.
What is the appropriate number a business should contact a customer (through any of the mediums) in a week to make sure the customer doesnt get annoyed with them?
This is a really good question, and it's something you will have to consider. As long as you are giving information that is important and wanted by the consumer, you may not annoy them. If you push or try and sell each time you send information it may really annoy them. I would think 4-5 touches per week is plenty. Mix it up. Of course, you post less on Facebook. More on Twitter. Maybe 1-2 emails. So just be wary. Passive communication like Twitter is not a problem. But if you fill up their inbox or Facebook feed with annoying stuff, you're in trouble.
What are the biggest differences between marketing on Pinterest and makreting on sites like Facebook, Twitter or Instagram?
Pinterest allows you to post things under topics and be found easily because you are relevant to the topic and other posts. I guess this is similar to a #Hashtag on Twitter. Pinterest also gives people the ability to save, pin and curate your content for later. So there is more long term value. Therefore it's a great place to share important items that you spend time creating - infographics, stats, and important items that deserve to be both saved and shared.
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Since the social media can damage brand image for the companies, brands are preparing for the possible solutions. It could be replying to every single inconvenience experiences, communicating through an email and etc. But what could be the best action for the companies to inateract with customers and satisfy them with advanced service? and is it going to help companies to improve their brand image?
When a brand is damaged from social media, what would be a good approach to fixing it and improving relations again?
What do you consider to be the most important KPIs for social media? It is obvious that social media marketing is not free, so what would be some solid KPIs to follow and analyze whether or not the pros outweigh the cons.
What is your personal opinion on where to spend the most money on a digital strategy? What about where you should be spending the least? Does it vary by company? How much of your advertising budget should be going to your digital strategy?
When budgeting for social media advertising, should a company put the most money towards which wite is most influential to their clientel, or should they equally distribute their funds.
I think learning about Inbound marketing is the most important part of this class by far. I think the idea of organically being able to make someone WANT to come see what your selling them is something that really, gets your job done for you. If it's done right it eliminates the need for a sales component because they want to buy your product. That being said I think it's really hard to pin down what exactly makes one inbound marketing strategy so much better than another, and something I still have a lot of learning about to make sure I can use it effectively.
What is the best way to reengage a "dead" email list, meaning people who subscribe to your emails but never read or follow through on them?
How much money should a company spend on their digital marketing strategy if it is not their primary mode of advertising?
Do you think the social media is also a trend for brand use it for increase brand public concern in the future 10 years? What do you think will be the substitute for the Social Media in the future?
Do you think that Google Analytics are the best way to track how a digital campaign is progressing?
How would you budget a digital strategy? And what are some tips you would suggest for digital strategies?
One key feature of social media is that its free, but just as with TV, Pandora, etc. do you think a paid subscription without sponsored ads (Instagram, Facebook, Twitter) could be a potential in the future?
What do you personally think the most important aspect of digital marketing is and why?
Do you think using social media will eventually become a standard business practice? for example; using skype calling for meetings instead of making people go to meetings, using facebook to connect with employees, etc...
Do you think that telemarketing is still a good way for a business to reach it's customers, or are emails and social media better?
Should a company still use a social media platform in which its target market does not participate?
I think the most important thing that I learned from this class is how to analyze your future clients or customers, and create an advertising campaign that could complement them as a company. I also like the hands off approach from the professors, I actually learn more by myself, and that sparks your curiousity to open more articles about your brand and learn more about your brand, instead of just asking your professors. Great class!
What are some of your tips to making a good digital strategy?
I have been very interesting in possibly starting to learn how to code. It is very daunting and there are so many websites trying to get your attention. Any idea what a good place to start is? Hopefully free?!
I asked about Pinterest's advertising model in the comments last week, and I'm hoping I can still get your perspective on their tactics this week. Pinterest's mobile app promotes a pin that animates as you're scrolling, and it's very catchy and fun. They tend to be more relevant to my searches/boards than promoted tweets and Facebook posts are, so I wonder why Pinterest doesn't do these promoted, animated gif-like pins on their desktop version, and why don't other social media sites utilize this new technique? How do PPC/CPC/etc. models factor into different mediums such as mobile versus desktop?
What is the criteria for grading in this class? I feel I have done some work that has been awful and got a decent grade on it and I've done some work that's been excellent but gotten a terrible grade on it.
What do you feel is the most valuable form of social media right now to use as a marketing tool?
I always thought 10 touches per week was a good number, 4-5 on what medium is good and does it change from site to site? When using a medium to contact a consumer, which one is the best to use? Is there a certain medium that consumers would prefer to see communication from advertisers on?
Is the Hamburger Helper - Watch The Stove mixtape the greatest internet marketing of all time?
In reference to the first question you answered...you explained that in today's digital marketing industry it would be beneficial to learn how to code for an app. Do you (or anyone else in the class) know of any resources or tutorials online that I could look into futher about this? I know how to code HTML/CSS pretty well, but I'd always love to add another skill to my life.
What is the best way for a company to decide what to budget out for their social media advertising vs their mobile advertising?
My company, KRAFT, uses most all social media platforms, but none of them bring in any revenue. Do you think that it is wise to put a large sum of money into social media marketing when you cant measure if you are getting any return?
I think the most important part of this class is to inform and educate Michigan State Univerity students about the revolutionizing industry change from traditional advertising to digital. This is the most desired skill, leanring digital advertising, and will only beneift each and every one of s in the near future. I know that i will be going into digital advertising and this class is thanked dearly in helping to guide me along the way.
For those of us going into a non-digital field what would you say is the most effective part of this class? I understand how to use Google analytics and CRM but I don’t seem myself using it in my future career.
For those of us going into a non-digital field what would you say is the most effective part of this class? I understand how to use Google analytics and CRM but I don’t seem myself using it in my future career.
What's the next biggest thing? Is snapchat just a flash in the bang or on it's way to becoming the next facebook?
What's the next biggest thing? Is snapchat just a flash in the bang or on it's way to becoming the next facebook?
Do you think a social media platform that is for advertising only will come out in the future? If so, how many people do you think will get the app?
If already taken, what is the best way to try to acquire a Twitter or Instagram handle so your brand is consistent across all social media platforms?
I notice that a lot of content is created to gain attention to a brand rather than immediately trying to sell that brand. How can I craft messages with actual creative content and advertise them without sounding like i'm selling them something?
I have a question... How can this class be applied to my future career? I want to become a marketing manager in the future but some of the entry level positions I'm interested in are such as Account Executive. How does this class come into play in this? Just wondering.
Since my major is completelty unrelated to marketing and the field, I've learned a lot of useful information in this course. Specifically, a lot about Google Analytics, adwords, inbound marketing, and some other marketing related topics that I will surely use in my future.
When it comes to Inbound Marketing, I feel as though it takes such creativity nowadays to create content that stands out from the rest and accomplishes the impact you are trying to make. To what extent does someone in the advertising field need to have as far as a creative background goes, or is it more adventageous to outscource the creative side of inbound marketing strategies?
These days almost everyone is on social media. When it comes to new advertising campaigns, do you think social media should always be involved? I see a lot of commercials and ads that also have a hashtag or twitter handle to follow so in this day and age is it necessary to always have your social media involved in your ad campaigns?
After completing the class and recieving our certificate, how will this look to potential employers? Will most of them know what this means or will we have to explain it to them and if we do have to, what would be the most important thing we should mention that will impress them?
Over the semester I was asking myself the same question. The first thing that comes to mind is SEO, because it's something that companies are striving to conquer. I honestly believe if you know about SEO you are ahead of the game and that is one thing i learned in this course.
For my digital campaign I decided to focus mainly of Fiat's Facebook and Instagram instead of Fiat's other social medias because Facebook and Instagram are the best for their target market. Will it hurt Fiat to focus more heavily on those two platforms and not focus very much on the others?
How to balance the budget of every social media for every brand? Is company can forecast the customers will use this social media frequently? How to balance the income for social media?
For those of us who aren't pursuing a career in digital advertising after graduation, how can we use the things we have learned in this class to help us during a job interview? Which concepts would you suggest we emphasize that will help us in other fields?
It seems that setting a budget for advertising can be really hit or miss with how it ultimately effects the revenue gained. You might have to spend a little more money but in the end that could make your ad higher quality and bring in more sales. With this dilemma, you don't really know how much revenue an ad is going to bring in, so how should one go about making sure that they break even with the input (cost) of advertising and the output (revenue) that they get out of it?
I think the most important thing I learned was just how powerful social media can be. I knew a little bit that it can help a company in many ways but I never the vast extent of all the different things you could do with digital marketing. Before this class I have never heard of KPI's and now I'm starting to see how importan these things can be to any growing business. My question for this week if a company does something to lose their customer through digital marketing or social media what would you consider to be the best strategy to get those customer back on your "good side"?
When creating a digital strategy for a company, is there anything that would be unwise to recommend? What are the dos and don'ts when creating a digital strategy?
What is the best way to create a budget? Sometimes you don't know how much an ad is going to cost until after the clicks or until you get an estimate. How do you make those estimates?
How can you determine a necessary budget size? If a company doesn't primarily rely on new media ADV, how can you know that digital is the right strategy?
How do you recomend brands formulate a budget for their advertisements? How much would you spend on social media advertising vs. mobile marketing vs. internet marketing?
MSU New Media Drivers License Copyright 2017
I personally feel as though the content on metrics and key performance indicators was very informative. The question that I pose which pertains to this material is, how do you feel that companies will begin to adapt in the near future as new measures of digital marketing KPI's become available, due to the exponential evolution of analytical software?