Weekly Questions for ADV 420
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What do you personally think the most important part of this class is? I know its all important but what do you think is going to be most helpful to us?
The most important part is the stuff we don't teach you. It's the light bulb that goes off in your head as you learn this stuff. It's when you realize that you have a great power to make things happen in your future, and digital gives you the tools to do it. We don't teach you how to code apps for example. If you could do that you could make a lot of $$$ right out of college. But chances are you're going to have to train yourself. All this is self learned. So my friend, what did you learn? What connects with you? And what part of this class do you think can influence your future the most?
What goes into "Very Valuable Emails?"
It depends. Depends on where you are in the purchase cycle. Depends what information you need to move forward in the sales process. A valuable email could be a coupon, or special training information, or introducing you to the person you will spend the rest of your life with. And that's the job of the marketer to figure out what the prospect would consider valuable. And to make a guess on when is the right time to get them that email. And to write it in such a way that it delights the reader and makes them excited for the brand, product or service you are offering. You can make any email a valuable email. And some emails are just shit.
Is it possible for social media to damage a brand image?
Yes, it is very possible. Think about when brands, and I mean large brands mess up on a social media response over a serious customer service issue. That often blows up. Or think about the founder of Jimmy John's who is a big game hunter and shot an endangered black rhino. And now everyone says boycott Jimmy Johns. That could really hurt business.
What is the appropriate number a business should contact a customer (through any of the mediums) in a week to make sure the customer doesnt get annoyed with them?
This is a really good question, and it's something you will have to consider. As long as you are giving information that is important and wanted by the consumer, you may not annoy them. If you push or try and sell each time you send information it may really annoy them. I would think 4-5 touches per week is plenty. Mix it up. Of course, you post less on Facebook. More on Twitter. Maybe 1-2 emails. So just be wary. Passive communication like Twitter is not a problem. But if you fill up their inbox or Facebook feed with annoying stuff, you're in trouble.
What are the biggest differences between marketing on Pinterest and makreting on sites like Facebook, Twitter or Instagram?
Pinterest allows you to post things under topics and be found easily because you are relevant to the topic and other posts. I guess this is similar to a #Hashtag on Twitter. Pinterest also gives people the ability to save, pin and curate your content for later. So there is more long term value. Therefore it's a great place to share important items that you spend time creating - infographics, stats, and important items that deserve to be both saved and shared.
Comments & Feedback
What effects do a business's lifecycle have on digital advertising?
How valuble can and email be? Can we possibley make it less formal even? I belive the importance of the "Valuble Email" is loosing weight due to wearout.
Can a company survive without having everything online? Is it possible for a company to be completely offline and still succeed in making money?
What types of content are more effective in gaining engagement from consumers? It seems like everyone has said that whenever they see promoted posts or promoted content they kind of just consider it to be clutter and scroll past it. What can a company do to still promote their pages/content and not just get scrolled over?
What do you believe to be the best way for applicants to showcase their work and skills to potential employers? I have a binder as well as a flash drive that I could bring to an interview/etc, but don't know which is better. I've also heard making websites to showcase your experience is effective. What do you think employers are looking for more regarding these types of things?
Everyone everyday needs to be more aware of what they're posting on their social media platforms. The founder of Jimmy Jonhns and others who have fallen under the radar of posting something that can really hurt their business are definitely learning from those mistakes.
Typically how many people does it take to create a digital media strategy? For a large corporation like Starbucks, I would imagine the team to be decently large. So does it depend on size? Does it depend on where the strategy is at? If there is a team, who is it composed of?
When considering companies that have cut their budget in the past, what do you think is a reasonable budge, and the best places to advertise after?
When a company decides to market on Pinterest, what advice would you give to a company to interact and engage with its followers?
When you use social media in the wrong way to establish you brand and it hurts the image, what is the best recovery strategy?
How do you measure the success of a Twitter campaign by a company promoting their tweets?
This a more of a proffesional advice related question. When competeting for a job or internship in the digital advertising/marketing/communication world that is widely known, what is one thing many employers look for? How do you stand out from everyone else?
How important is it to create a timeline and goals to go with a brand strategy?
Is there any platform that could surpass Facebook in the next 5 years, like a more private social platform like Ello? Will privacy ever surpass our need to endlessly share and how will that impact marketing?
Do you see any new emerging social media platforms or sites not covered in class that may overtake today's most popular sites like Facebook and Twitter?
I have noticed that almost every social network decides to constantly make changes to improve their website and/or app and most of the time it seems that their users do not like the change. How do these social networks improve their interface without receiving so much backlash? And, should these companies be more reluctant to make changes in the first place?
Throughout the lenght of this course I feel like I have definitely learned a lot of valuable skills and gained knowledge about digital marketing. What do you think the most valuable piece of information we should take away from this class and apply to our internships and future careers that will help us the most?
With all the topics we have gone over the semester, I started thinking about applying them to the work we'll be doing as young advertisers entering the field. Being in this position, what do you think is the most important skill an intern/young employee in the advertising work force can have mastered to set them apart from others?
As I stated in a previous post, the constant berage of some companies (Groupon) in my inbox makes me want to stop them all together. I appreciate a site giving me a choice as to the frequency of emails. Twitter posts are a much more benign way to put product in front of people without them being annoyed. I wonder if there is a different thought to frequency of emails if you are a repeat customer or ones sent out to get new contacts?
Most impotantly, for me, is that this class made me aware and made me focus on ALL types of digital media available and not just the ones I use on a daily 'social' basis. Perhaps the one that has already proved to be valuable was the creation of my Linkined profile. Submitting it for a grade made me focus on content and presentaion more than I possibly would have otherwise.
What is the average amount of money that a brand/company should spend on an advertising?
Direct email marketing often gets overlooked by people on the mailing list. What strategies recieve the best click rates for email marketing?
The most important part of this class to me was thumbing through articles on digital media. Making a Pinterest board was extremely helpful to learning the ins and outs of this class. Since we didn't necessarily have a professor going through all the material in front of us, it was extremely helpful to be able to have a little guidance toward articles that were extremely helpful and interesting on a topic that could be extremely valuable to us as future advertisers. If I learned one thing in this class, it's that digital and online media is becoming the most important part of advertising and in order to capitalize on that venture, we need to be educated in this field.
Do you think it is possible for a business to come back from damage on social media? And how would they go about doing it?
The most interesting part of this class to me is the blog requirement. This is a good way for you to hear the questions of other classmates as well as comments that some classmates have to others questions. This class is set up perfect and allows students to learn and do well while not bogging them down with exams. This class is very resourceful and one of my favorites.
Do you have any suggestions for reaching a target market that is less inclined to be technologically savvy? What could I do digitally to engage them if they naturally aren't as engaged as the younger generation?
With the certificate, will employers know what it mean to have a new media driver license?
In response to the first question about what is the most important part of this course, I believe it all leads to how you can apply these learned concepts to your everyday life. What can we do to make a difference in our own lives, or in someone else's? I feel like within this course, there is so much knowledge and material to take in and it's up to us what we do with it. So, where do we begin? That's the million dollar question.
Throughout every week doing these assignments, I was amazed at all the helpful information I found that could directly answer my questions. I often found myself online for hours at a time reading about topic after topic. It was harder to find information for larger global corporations like the size of my brand, as opposed to small business owners. How can or how often do advertising agencies for large corporations research new methods and ideas for their company? I would assume they constantly do this and track KPI's but what other small business tips can be used for large businesses?
For me the most important thing was taking the time to learn about SEO. It is something I have always been interested in, but never took the time to look into. I am now looking into becoming google adwords certified before my internship for the summer. I will be a social media strategist for my marketing internship and am 100% going to apply everything I learned here to creating better social media for my company. That being said, do you think that the people I will work under will take my advice seriously and or how should I go about critiquing?
In your opinion, what impact does business-oriented social media such as linkedin have on recruiting and how does non business-oriented social media impact recruiting? We hear all the time to keep our facebook and instagram clean and free of pictures of us partying or what have you. That much is obvious, but will a picture of a 21 year old student having a beer with friends really impact a hiring decision? I see companies advertising their work-life balance and comment on"happy hours" and such that are sponsored by the actual company. Do you think that companies views on social media have changed recently?
When using social media for promotion what is a good way to promote participation. Generally speaking, I don't often participate in promotional social media practices on my personal account.. I think it is mostly clutter. But obviously, that is not always true.
The most important part of this class is to realize how important an online presence is to a brand. If you brand is lacking in the online department, then you are not getting the most out of your sales. My question is, do you think the same message should be communicated across every platform or do you think each platform should be tailored to their audience?
Is a PR crisis that has happened on social media handled the same way a PR crisis would be handled in any other aspect? What is the first step to take if something is posted on social media that turned into a PR nightmare?
What would be an example of email content you would choose to send a large amount of people in several purchasing cycle stages? What is the most challenging about actually creating this content?
I think the most important part of the class was emphasizing how important it is to have a thorough, completed, and professional looking LinkedIn. Not only did I learn what to do and what not to do when it comes to using the social media site, but having it required as an assignment forced me to finally do it after putting it off for so long.
I think another important part of the class was having to find out more information and apply it to your assignments. If there was a topic I was struggling with and found it tough to complete that week’s assignment, I had no choice but to look further into the topic on my own. This course isn’t difficult but the material isn’t handed to you either. Sometimes you have to learn more about topics on your own time so that you have a better understanding of the curriculum.
You mention that social media can end up damaging a brand's image. In what cases do you believe that a company should actually avoid using a social medi strategy? Would that be the right thing to do in order to avoid any possible damage that can come from social media?
If your target audience does not focus on marketing to women should you still invest in advertising your brand on Pinterest?
I think that you should because there is a high percentage of men on pinterest that research ideas for home projects, work, travel, interior design, etc.
For me personally i think one of the most important things was making a good LinkedIn account. Branching out and connecting with people who can help you get the job that you could potentially want or having people help you commenting and telling others your strenths. I think it was very important for me to get on this social media and understand what it means, what it does and how it actually works.
I also think that the biggest diffefence is that pintrest can help you with pictures and links. You can just type in what your looking for and all of these options will come up! You can look through and find the one that best suits you look at the pictures click on the link and there you go. I think Facebook, Titter, and Instagrtam are you scrolling. It is not as easy to just search something.
The most important part of this class to me, was being able to see where the most effective places/platforms to spend your money are and also what content will have the best return on investment. It is important to understand what you should put on social media to make it effective and how you maintain consumer trust and loyalty.
When posting on a social media platform, how many individual do you think should look over the post, for grammatical error or to make sure it is apprpriate? Thus, some individuals may think it is funny and will make some consumers laugh, though it could result in losing other consumers if it is offensive
What is the best way to gain the trust or loyalty of customers back after a social media issue? Sometimes it just requires an apology and repercussions, but often times it's more serious and negatively effects the entire brand.
We read about how companies that answer and interact with customers via social media have so much praise. Does it make that big of difference? Are the companies that are not really hurting themselves? And last, can it damage the brand image by answering all these people or "doing too much"?
In proposing a digital marketing strategy to a client, what are some best practices to addressing client concerns or challenges?
What is the best way to search for jobs in the digital marketing field since it is so relatively new? Are there any tips and tricks that are useful to remember when doing so? What specifically are companies looking for?
For large corporations, I understand that it's hard to respond to a lot of customer feedback on social media channels. For my particular brand, they don't respond to any. In your opinion, is this a mistake or is this detrimental to business at all for them?
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Do you think any new social media will emerge that is more geared at specically connecting businesses and consumers?