Weekly Questions for ADV 420
Like this Article?
Consider sharing it with your friends.
What do you personally think the most important part of this class is? I know its all important but what do you think is going to be most helpful to us?
The most important part is the stuff we don't teach you. It's the light bulb that goes off in your head as you learn this stuff. It's when you realize that you have a great power to make things happen in your future, and digital gives you the tools to do it. We don't teach you how to code apps for example. If you could do that you could make a lot of $$$ right out of college. But chances are you're going to have to train yourself. All this is self learned. So my friend, what did you learn? What connects with you? And what part of this class do you think can influence your future the most?
What goes into "Very Valuable Emails?"
It depends. Depends on where you are in the purchase cycle. Depends what information you need to move forward in the sales process. A valuable email could be a coupon, or special training information, or introducing you to the person you will spend the rest of your life with. And that's the job of the marketer to figure out what the prospect would consider valuable. And to make a guess on when is the right time to get them that email. And to write it in such a way that it delights the reader and makes them excited for the brand, product or service you are offering. You can make any email a valuable email. And some emails are just shit.
Is it possible for social media to damage a brand image?
Yes, it is very possible. Think about when brands, and I mean large brands mess up on a social media response over a serious customer service issue. That often blows up. Or think about the founder of Jimmy John's who is a big game hunter and shot an endangered black rhino. And now everyone says boycott Jimmy Johns. That could really hurt business.
What is the appropriate number a business should contact a customer (through any of the mediums) in a week to make sure the customer doesnt get annoyed with them?
This is a really good question, and it's something you will have to consider. As long as you are giving information that is important and wanted by the consumer, you may not annoy them. If you push or try and sell each time you send information it may really annoy them. I would think 4-5 touches per week is plenty. Mix it up. Of course, you post less on Facebook. More on Twitter. Maybe 1-2 emails. So just be wary. Passive communication like Twitter is not a problem. But if you fill up their inbox or Facebook feed with annoying stuff, you're in trouble.
What are the biggest differences between marketing on Pinterest and makreting on sites like Facebook, Twitter or Instagram?
Pinterest allows you to post things under topics and be found easily because you are relevant to the topic and other posts. I guess this is similar to a #Hashtag on Twitter. Pinterest also gives people the ability to save, pin and curate your content for later. So there is more long term value. Therefore it's a great place to share important items that you spend time creating - infographics, stats, and important items that deserve to be both saved and shared.
Comments & Feedback
When advertising on social medias, how do you advertise to multiple different age groups successfully?
Do you think that most companies should incorporate more than one social media platform while creating their digital brand strategy. Or do you think on social media platform is enough to reach their target audience?
We've all seen companies do everything they can to get thier product out to the public by any means neccesary.When it comes to digital marketing is it possible for a company to over sell themselves to the point where consumers start to tune them out?
We've all seen companies do everything they can to get thier product out to the public by any means neccesary.When it comes to digital marketing is it possible for a company to over sell themselves to the point where consumers start to tune them out?
Based on click through rates monitored from social media posts, specifically which type of advertisement posts have shown to be the most effective on social media in terms of getting people to go to the links and engage?
Can luxury brands draw in possible customers using the same tactics as brands that are affordable to the masses? The more I study my brand, the more I notice how much influence the high prices and small target audience has on possible tactics to attract new business. What do luxury brands have to do differently?
Do you think all the digital things we learn in this class can use in any country? Because some of us may go to other country for work in the future. What differences will it be if there are differences?
What are the 3 most important aspects of your digital strategy that should account for the majority of your digital budget?
I know it is advised to list professional emails for interviews and job applications, and I am using my MSU email currently. Since we do get kicked out of the email eventually, should I set up another email for professional emails? Also, when is a good time to transfer to this email rather than our school email?
What would be the least valuable type of social media network to use for your brand in order to promote it?
How do you know which social media is best for your business or company? Will some effect the way people see your business in a bad way?
A lot of companies want customers to take online surveys on their experience with the company. Are they a good way to gather marketing research or are they too overlooked or not answered honestly?
When stores ask you for your email address, what is the appropriate amount of emails they should be sending? Sometimes, depending on the store, I could get 2-3 emails PER WEEK.
Is it possible for a company to produce too much content to the point that it becomes annoying to a follower? If so is there any fact and or figures behind this idea?
Since the social media can damage brand image for the companies, brands are preparing for the possible solutions. It could be replying to every single inconvenience experiences, communicating through an email and etc. But what could be the best action for the companies to inateract with customers and satisfy them with advanced service? and is it going to help companies to improve their brand image?
It is possible for social media to damage brand image. Social media is where there is no limit in expressing opinions. There are positive, neutral, and negative ideas all around. If there are relatively more negative ideas than positive ones, audiences are going to consider the brand in a bad way. On the other hand, if the other way around, vice versa. It is good to receive numerous positive or neutral comments in order for a brand to be seen in a good way.
A lot of people refer to social media to get customer service these days. Do you think companies reaching out to people to take care of complaints can hurt other peoples opinion since the situation is public now? I recently had a HORRIBLE experience with Aldo, and their customer service was absolutely terrible, so I tweeted my opinion and then they finally responded to me about my issue. With people seeing my complaint though, how much do you think that could damage their business?
I know that social media is becoming more and more of a concern recently, but I think culture difference and country policies also play a big role. I am wondering for an international brand like Ikea, is there a responsive framework for the company to adjust how to allocate its limited budget?
What do you think is the "classiest" social media website/app? In other words, where would a potential emply go first after LinkedIn to see what kind of things you post on the web?
You stated it is very possible social media can damage a brand image, when this happens what do you think companies could do to fix it? Should they continue to post on social media, or send out a formal apology?
When doing social media marketing, is there any routine? For example, allocate a certain amount of budget on Facebook?
My brand has twitter and facebook that do the same thing is there a point to have both, or would it be better to get rid of one of them and focus on the other?
When discussing whether social media can actually destroy a company, do you think this is also possible to do by having the wrong social media? I see a lot of companies that have social media sites that have nothing to do with their target audience and I'm wondering if that is a waste of time and energy for the company.
MSU New Media Drivers License Copyright 2017
It seems that social media is increasingly becoming a real impact on advertising for many companies. However, some companies seem to struggle on that end. Is it possible that eventually all companies will have to make social media accounts in order to stay in touch with their "followers" or customers?