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The Power of Blogs: An Army of Brand Advocates

Submitted by Student on Mon, 10/03/2011 - 3:10pm

Conversation: questions and answers
I found a number of ready-to-implement action items in the chapter, "Blogs: Tapping Millions of Evangilists to Tell Your Story." The author removed some of the mystique of blogging and laid out a plan of approach. The following points illustrate the key topics in this chapter:

• Understand the Blogger's Real Role: to Share Opinion, not Provide Balanced Reporting

Getting Noticed the Blog Way

Submitted by Student on Sun, 10/02/2011 - 10:11pm

Social Networking Competition

 

 

“A blog is almost always written by one person who has a fire in the belly and wants to communicate with the world.” –David Meerman Scott

 

Key Points about being a Blogger

Submitted by Student on Sun, 10/02/2011 - 2:36pm

I've always been interested in starting up my own blog. I'm a blog visiter, reader, and searcher, but I've never really known the credientials of what it takes to start one. I've always been hesitant...how do I start? How do I engage people? So, I've found the following points from Scott's chapter, "Blogs: Tapping Millions of Evangelists to Tell Your Story"  to be the most important:

1. Blogs are the most vital and effective way for people to find you.

Blog Creation Process

Submitted by Student on Sun, 10/02/2011 - 11:30am

When tasked with the mission to create a blog, my initial thoughts were "I don't have anything important enough to share with the world". I then tried to think of a topic that people my age could relate to and something that I have moderate experience with. That's when I came up with the theme of a survival guide for young people that have recently "flown the nest". I titled my blog Stranded. with a tagline of "An Amateur's Guide to Living on Your Own".

Overcoming Blog Misconceptions

Submitted by Student on Thu, 09/29/2011 - 10:29am

After reading the chapter “Blog: Tapping Millions of Evangelists to Tell Your Story” I now have a much greater understanding of the span of the blogersphere and how widely it is used and how it can be utilized on a personal and professional level. Below are the five most important points that I took away from reading this section.

 

Blogs: Tapping Millions of Evangelists to Tell Your Story

Submitted by Student on Wed, 09/28/2011 - 9:01pm

 

Blogs: Tapping Millions of Evangelists to Tell Your Story

1. Blogging Eliminates Secrets

New World Marketing: How to Use the Web to Succeed

Submitted by Student on Mon, 09/26/2011 - 9:21pm

Marketing isn't just about scheming big buck commercials, and PR isn’t just about pitching press releases to the media anymore: it’s about utilizing the web!  Think about it: consumer audiences don’t lead a life simple enough to be reached by mass messages; if you want to find your target audience, you’ve got to think like they think! Here’s the skinny-

 

Main Message of the New Rules, Chapters 1 through 3.

Submitted by Student on Sun, 09/25/2011 - 11:31pm

The book by David Meerman Scott, The New Rules of Marketing and PR, highlights some of the fundamental ways in which the communications business is changing.  In the beginning of our educational and professional careers, we think we know what marketing and advertising are all about, but then we would only be making the same mistakes many other businesses, organizations and companies have made and still are making.

Phish or Phancy?

OK class. As you may or may not know, I am a huge Phish fan. Been following them for years. I guess being in Advertising, it's good to have a creative outlet, and the long jams are surely good for inspiration.

At the show the last couple of nights I got to thinking about following your dreams, and doing the things you really love to do. It's a rare thing to be able to do that. And I encourage you to do it. I really like seeing live music, so I make time for it. And I believe that Phish is the best band out there right now. (Feel free to disagree with me.)

Erin Tibbs on Blogs: Tapping Millions of Evangelists to Tell Your Story

Submitted by Student on Tue, 05/31/2011 - 10:26pm

The following five points have been pulled from David Meerman Scott's, "The New Rules of Marketing and PR". I have listed five important ideas from the chapter Blog: Tapping Millions of Evangelists to Tell Your Story, and elaborated with my interpretation. 

5. Blogs allow the user to push ideas into the marketplace as they are thought of, and allow for instant feedback from consumer

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