Google

“Pizza! Pizza!” A phrase that has become widely known as the trademark of the now third largest Pizza Chain in the nation, Little Caesars.  After researching this company a little further and discovering Google Adwords, I have discovered some of the keywords that are relevant in the searches produced by consumers.

The company I chose to start my Google AdWords campaign for is Rick’s American Café located not only in East Lansing, but Ann Arbor as well. To pick keywords I first researched the companies website to get some inspiration. I avoided one-word keywords because they are too vague for them to hold any relevance if someone is searching for those words. The keywords I chose are as follows:

Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or unpaid search results. This is important because research has shown that in general, the earlier and more frequently a site appears in the search results lists, the more the visitors it will receive from the search engine’s users. It is a very powerful resource for bloggers and more to use. It allows you to see the direct effect of your blog and how it is helping your blog to get noticed and read by more viewers.

I love me a good old-fashioned competition. So naturally I really enjoyed this week when I started to read and learn more about the rivalry between Facebook and Google.