PPC

The Magic of Google Adwords

Submitted by Anonymous on Fri, 09/11/2009 - 11:00pm

Written By: Alexander Michael Cummings

Google is known as the company that makes life easier. Everyday things like email, directions, news, blogging and calendars are available, and often times free thanks to this Internet giant. It only makes sense then that they would have an easy and efficient way for businesses to advertise their products and services. Their program, Google Adwords, give companies the freedom to create an ad and then decide what customers they would like to see the ad and how often. With this type of program guessing can be removed from the advertising equation.

Search Marketing as % of total online spend

According to IAB (Internet Advertising Bureau), Internet advertising revenues in the United States totaled $14.9 billion for the first six months of 2011 (increase of 23% over last year).

Search Revenue accounted for 49% of that total (up from 47% from year ago), followed by Display/Banners (23%), Sponsorship (8%), Rich Media (5%) and Digital Video (5%),

You can view and download full report here

Get the most out of your PPC Campaign

URL: 
http://searchenginewatch.com/3642098

Tips on how to manage and gain the most success from PPC campaigns. 

Getting ahead with PPC

URL: 
http://searchengineland.com/how-to-stay-a-step-ahead-of-your-hungriest-ppc-compe...

This article focuses on how to utilize your PPC campaign and how to stay afloat with all of the competition.

Pay Per Click Geeks

URL: 
http://www.ppcgeeks.com/

The site is all about new media and paying per click campaigns. Users can register with the site to gain full access to all of its resources 

SEM Campaign -- East Lansing Film Festival

Submitted by Student on Mon, 03/21/2011 - 10:08pm

CLIENT

East Lansing Film Festival (ELFF)

GOALS

5 Paid Search Marketing Myths Explained

URL: 
http://searchengineland.com/5-paid-search-marketing-myths-explained-in-simple-te...

This article explains myths such as "don't bid on branded terms," and "negative keywords are only important if you use a broad search."

How to measure Branding PPC campaign

URL: 
http://www.searchenginejournal.com/how-to-measure-branding-ppc-campaigns/15993/
When branding and PPC arrive at the same platform, it's criticl to precisely measure the effectiveness. 

Online Marketing: The New Word of Mouth

URL: 
http://www.clickz.com/clickz/column/2032780/online-marketing-word-mouth

This article says about the online marketing's importance and emphasizes some techniques what we have learned for the online marketing such as SEO and PPC.

 

Syndicate content