Google

YouTube is An Advertising Magnet

YouTube claims to now have more than 20,000 advertisers. These advertisers run the gamut from the large Super Bowl advertisers to the small firms. This growth is partly because YouTube is trying to reach out to digital agencies to attract the smaller firms. One example of this outreach is TrueView, where the advertiser only pays if a viewer chooses to watch a video. The digital agency can expect other outreaches as well.

Keyword Tracking of Brands

Brand monitoring is a full time job. Tracking #hashtags and following Google alerts, and tracking sentiment on Facebook is big business. When I think of monitoring brands it seems easier to monitor big brands like Pepsi or IBM. But how do you monitor small mom and pop businesses? There simply aren't people tweeting at a high rate about Jerry's Sub Shop in Alpena Michigan.

Opening Day Presentations

Hello, everyone!

As promised - here are copies of presentations I shared during our 1st day of class:

Intro Deck - http://www.slideshare.net/MikeLorenc/new-media-dl-day-one-intro-deck

AdWords Intro - http://www.slideshare.net/MikeLorenc/new-mediadl-adwordsintro

 

Enjoy!

Social Media Profiles: Building a Personal Brand

Submitted by Student on Tue, 05/17/2011 - 3:28pm

Online Marketing

URL: 
http://www.onlinemarketingtoday.com/internet-marketing/no-cost-online-marketing-...

This site shows how good and easy of doing online marketing, and it tells about its potential market power.

Marketing Strategy

URL: 
http://www.quickmba.com/MarketingStrat.shtml

This site provide the knowlege what is marketing and how to sell the product.

Marketing Career

URL: 
http://www.careers-in-marketing.com/

This is really help for people who have a plan to work at marketing area.

Mobile Marketing

URL: 
http://marketing.about.com/od/marketingmethods/a/Mobile-Marketing-Basics-For-the...

Mobile market is one of the most popular market place in these days. You can get many informations from this site.

Marketing Basics

URL: 
http://www.managementhelp.org/mrktng/basics/basics.htm

Here is the really good sources for people who start to study about the basic knowledge of marketing. 

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