What do you think about the Facebook Privacy scandal?

If you haven't heard about the Facebook privacy scandal yet, please read this summary here. Do some additional Google searches if you want more information. 

Once you feel confident you understand what happened I want to know your opinion on the whole thing. Are you upset? Why or why not? What implications do you think this will have for the future of online privacy?

Taking a Social Media Break

OK, how many of you have taken a real break from social media? It could be for Lent, or because you spend too much time on your phone, or whatever.

Here is an article on the benefits of taking a break on social.

Maybe take a moment and look at your battery on your iPhone to see where you spend the most time. Give me a 7 day reading of the hours you spend and what you top social network is. Mine is Facebook and it's 9.8 hours over the past 7 days. Wow!

2018 Predictions

As we begin a new year full of promise we'd like to hear your predictions for what is coming. Good things? Tell us what you feel is on the horizon in 2018. Inquiring minds want to know!

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Final Exam

How to use Linkedin?

So you are building your LinkedIn profile. Why would you do such a thing? Well maybe because you're looking to build your professional career? LinkedIn is a great place to tell your story and show the best of what you can do. 

Here are some tips to improve your LinkedIn results:

- You are what your say you are. Put something you want to be known for in your Headline.

- Write a full and descriptive summary of you - use keywords to help show up in search results. It can be long - but put the best stuff at the top, because people may not read too far down.

Ever want to "snooze" your friends?

I often ask students what bothers them most about social media. "Annoying status updates" is a common response. Whether it's over sharing, charged political views or public fights... it seems we all have connections that rub us the wrong way from time to time.

Planet of the Apps & More

Has anyone watched Planet of the Apps? It's a new show on iTunes with Gary Vee, Will.I.AM, Gwenyth, and Jessica Alba. It's pretty fun as it's like Shark Tank for apps. 

Who else has a favorite show they are watching? I am deep into the latest season of House of Cards. And of course Silicon Valley. These days the choices for shows are pretty amazing. And they can be very relevant to our lives and business too. 

What's your favorites? Add in the comments.

How Patagonia Advertises their Products with Politics

Summer 2017

Dear class. I hope you're enjoying your summer thus far. You've all chosen your brands and you should be diving into the digital marketing analysis of your brands.

As you embark on this course, what are you most curious about in Digital Marketing? What are you hoping to learn? Share some insights as to what you're looking for and I'll see if we can give you some more instruction on those areas. 

Happy Memorial Day Weekend!

 

Is the battle over social media "stories" irrelevant?

Two weeks ago I wrote a blog post discussing Facebooks latest feature "Facebook Stories." This is the second attempt by the media giant to stunt the ever growing popularity of SnapChat, arguably their biggest rival. Earlier in the year they rolled out a clone of SnapChats most differentiating feature "Stories" to Instagram.

Stories are simply short videos or images that are only viewable by followers for a 24 hour period, typically making them more informal and frequent compared to normal status updates.

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