New update from Twitter

One of the challenges of teaching a class like this -- or working in digital marketing -- is keeping up with the latest changes in our industry. Nearly every day, some major announcement comes out that is important to stay up on. Our clients expect it!

Buzzfeed, Upworthy? Falling down the social media rabbit hole....

You see them. You click on them. You are hooked on Buzzfeed, Upworthy, Huffpost and more. But why? Are these sensationalist stories really worth reading? How far do you follow the clicks down the rabbit hole to more content?

These sites are posting original content, but is it worth your time? If you follow the money trail it's there and Buzzfeed for one is a large partner with Facebook. 

11 Ways to Monitor Your Brand (Or Yourself)

What is monitoring?

Monitoring in this context is the practice of manually or automatically finding out what’s being said about your brand (or yourself) on social networks. The techniques I will share are mainly for automating the process because monitoring manually is time-consuming and inefficient.

Outbound with The Old and Inbound With The New: Why It's all about Inbound Marketing These Days

How Marketing has changed for the Better                                      

In today’s fast paced society it is very hard to grab theattention of consumers and even harder to keep them coming back for more. Asmany businesses small and large have come to realize, there is a certain waythat you need to market to those that you are trying to sell too.

How to Market Your Product Online in 2014

The Internet has been a part of our daily lives for more than a decade now. It changed the way we search for information in daily lives. For example, we prefer to search information online rather than offline, and read people’s product review on the web. So, we live in an era where information is over flooding, and this gives consumer a diverse option to personalize their information category. They are now able to choose/block the right information anytime, and this makes marketers to find a new way to approach their target market.

Facebook purchases WhatsApp for $19 Billion Dollars

The latest of Facebook's acquisitions is a mobile messaging company called WhatsApp. Earlier today, Facebook announced they had purchased WhatsApp for $19 BILLION dollars. $4 billion of the acquision to be paid in cash, $12 billion in stock options and $3 billion in RSUs for employee retention. This is the the most costly known acquisition Facebook has made, Instagram being the previous title holder which sold in 2012 for a measly one billion dollars.

Learn inbound marketing

Leading up to our exam on Monday, it's time to dig deep and learn about Inbound Marketing. Inbound is the process of creating such great content that people come to your site, give you some information, and in exchange learn more about your business and how you can help them.

Thumbs up for inbound marketing

Social media and politics

Today is the tenth anniversary of Facebook.

Hard to believe, right? I have a hard time remembering not being on Facebook - despite joining in 2005 (Kalamazoo College, the school I attended at the time, received access later than U-M or MSU).

My First Steps in Becoming a Full-Fledged Blogger

What Have I Learned This Week?

This week it has been required to set up our personal blogs and publish our first posts. So, now that I have finished my first post what have I learned?

Blogging: Hard or Easy?

Blogging has been something that always interested me but I have never had the courage to create my own blog. It seems like it would take so long to adjust to continuously update the blog. However, after reading chapter two of the book Google This, I gained confidence in writing my own blog. 

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