Planet of the Apps & More

Has anyone watched Planet of the Apps? It's a new show on iTunes with Gary Vee, Will.I.AM, Gwenyth, and Jessica Alba. It's pretty fun as it's like Shark Tank for apps. 

Who else has a favorite show they are watching? I am deep into the latest season of House of Cards. And of course Silicon Valley. These days the choices for shows are pretty amazing. And they can be very relevant to our lives and business too. 

What's your favorites? Add in the comments.

Summer 2017

Dear class. I hope you're enjoying your summer thus far. You've all chosen your brands and you should be diving into the digital marketing analysis of your brands.

As you embark on this course, what are you most curious about in Digital Marketing? What are you hoping to learn? Share some insights as to what you're looking for and I'll see if we can give you some more instruction on those areas. 

Happy Memorial Day Weekend!

 

Is the battle over social media "stories" irrelevant?

Two weeks ago I wrote a blog post discussing Facebooks latest feature "Facebook Stories." This is the second attempt by the media giant to stunt the ever growing popularity of SnapChat, arguably their biggest rival. Earlier in the year they rolled out a clone of SnapChats most differentiating feature "Stories" to Instagram.

Stories are simply short videos or images that are only viewable by followers for a 24 hour period, typically making them more informal and frequent compared to normal status updates.

Snapchat, Instagram Stories... now Facebook Stories?

Snapchat invented a new concept in the social space, content expiration. Where other social media platforms try their best to preserve content, Snapchat intentionally removes it shortly after it's published. This differentiator is one of the primary factors in the platforms success.

So successful is Snapchat that it's threatening the 800lbs gorila in the room, Facebook. As parents, grandparents, aunts and uncles flock to Facebook younger audiences flock to Snapchat.

MSU Spring Break

ADV 420 Class - Enjoy your spring break! You should have all turned in your mid-term exams already, and your next assignment is not due till March 13. 

That being said, be safe and have fun wherever you go for Spring Break! I'd be curious to hear comments on where you went, maybe a fun photo, or something you can share in the comments section. Keep it professional! 

Go Green!

Sports App Research

Dear Class,

This week I need your honest opinion.  in full disclosure I'm launching a sports app called Fantelope. It's live in the app stores now but a new version is coming soon. 

One of our audience personas is college students who are sports fans. But I have some questions to help us be more relevant to you. I'd appreciate your input. 

1. Would you be interested in a sports only social network app as opposed to a broader social network like Facebook or Twitter? Why Or why not?

Pop Culture Roll Call

2017 is gonna be a great year. And IMHO a good year to have some distractions to avoid the news. What is a better distraction than Pop Culture entertainment for that?

So I ask you students, what pop culture do you follow? I'm very curious to hear your favorite band/musician, movie/movies, tv shows, hobbies, anything else?

Getting ready for the holiday season at Collage.com

November has always been a crazy month in my professional life. For years, I worked on campaigns and in the political world, where obviously November election days were critical.

Now, I find myself equally busy in November – as the marketing director for Collage.com, a custom photo gifts ecommerce company. We're coming up on our busiest time of the year: Black Friday and Cyber Week, and our team has been working for months on getting everything ready.

What goes into this from a digital marketing standpoint?

Quiksilver's Kick A$$ Digital Strategy

Target Audience

Facebook Live's exciting potential

Have you tried Facebook Live yet? 

Chances are, you've watched a Facebook Live video or two. This technology is extremely exciting and holds the potential to reshape the media industry. How?

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