Ideas from NMDL Resource Guide

Clearly, "new media has changed nearly everything", just as Michal Lorenc wrote in the foreword. Not only it changes the way people communicated, interacted and/or being entertained, but also it changed the way people thinking about questions. The book provides many insightful ideas for us. To me, the discussion about geolocation services in chapter 6 is most inspired. Before reading this, I was not enthusiastic about any geolocation software. 

 

New Media Drivers License Resource Guide

Looking for the best book on digital marketing? The New Media Drives License Resource Guide by Richard T. Cole and Derek Mehraban is a great place to start.

Identifying with your consumer, effectively influencing.

It’s pretty difficult to summarize what I just absorbed from reading those near 180 pages, but each chapter touched on a few critical points. My overall understanding led me to think solely of the necessity to know your consumer, have your consumer trust your organization and most importantly, how to influence them.

Thoughts on Pinterest

Everyone is talking about the social network Pinterest. What are you thoughts? My friend C.C. Chapman has a nice video that you can watch and comment. Do you use it? Would you recommend it to a client? How do you see companies using Pinterest in the future? Do you have any companies who are doing a great job now using Pinterest?

Use social media to promote my blog

STEP 1 : I used tumblr as my blog platform so it is really easy to feed my blog into twitter. Just go to Setting--add facebook and twitter account--and its down.

tumblr setting

Facebook Filing for IPO

It's called the top of the bubble...or the next phase of the Internet.

Either way - it's a huge step for Facebook (the company) and entire Social Media scene.

New Social Media Specialist

Social Media Specialist

Social Media - To Infinity and Beyond

Google+, LinkedIn, Twitter, Facebook and Tumblr – where does it end? When doing this assignment and linking all of my profiles together, I realized the amount of web that one person could cover using social media. It blows my mind how many social networking sites are available, many that I have not heard prior to our class meeting. So many sites are created yearly, each different than the last and capturing a new audience. The world is changing, that’s for sure.

Favorite MSU Moment in 2011

As you can guess I am a big MSU Spartans Fan! Teaching this class to the amazing students at MSU is one of greatest honors I have ever known. And I'm so proud to see our students graduate every year and get jobs in advertising, PR, marketing and more - using their New Media Drivers License to help them along the way.

New Media Class Textbooks for 2012

New Media Training and Education is more important than ever. At Michigan State University we have the New Media Drivers License course, and this semester students are in for a real treat.

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